Fundamentals Of Marketing 2e
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Fundamentals Of Digital Marketing 2e
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Author : Bhatia
language : en
Publisher: Pearson Education India
Release Date :
Fundamentals Of Digital Marketing 2e written by Bhatia and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Staying true to its former, Fundamentals of Digital Marketing, second edition, is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from an external (non-Indian) lens or through the eyes of online training modules without delving into the building blocks that constitute this multi-disciplinary area of study. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. Features: • Inclusion of Practical Exercises across digital marketing assessment and strategy phases including consumer analysis, market trend assessment, and competitive research • Implementation exercises on developing owned media and earned presence along with executing paid promotions • Project brief towards understanding and implementing multiple marketing analytics techniques deployed across the digital marketing landscape • Introduction of a new section on Google Analytics (GA) to help upcoming marketers gain a view of why GA is one of the most preferred analytics tools for marketers to understand website actions, engage better with visitors and analyze campaign data • Inclusion of digital marketing trends (that gained prominence in 2018) including voice marketing, micro-influencers, GDPR, growth hacking and conversion rate optimization Table of Contents: UNIT I: BASICS OF DIGITAL MARKETING Chapter 1: Introduction to Digital Marketing Chapter 2: Digital Marketing Models Creation Chapter 3: The Consumer for Digital Marketing UNIT II: DIGITAL MARKETING STRATEGY DEVELOPMENT Chapter 4: Digital Marketing Assessment Phase Chapter 5: Digital Marketing Strategy Definition UNIT III: DIGITAL MARKETING PLANNING AND SETUP Chapter 6: Digital Marketing Communications and Channel Mix Chapter 7: Digital Marketing Operations Set-up UNIT IV: DIGITAL MARKETING EXECUTION Chapter 8: Digital Marketing Campaign Management Chapter 9: Digital Marketing Execution Elements UNIT V: DIGITAL BUSINESS - PRESENT AND FUTURE Chapter 10: Digital Marketing-Landscape and Emerging Areas Chapter 11: A Career in Digital Marketing
Fundamentals Of Marketing
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Author : Paul Baines
language : en
Publisher:
Release Date : 2021
Fundamentals Of Marketing written by Paul Baines and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Marketing categories.
Fundamentals Of Marketing
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Author : W. G. Leader
language : en
Publisher: Nelson Thornes
Release Date : 1994
Fundamentals Of Marketing written by W. G. Leader and has been published by Nelson Thornes this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Fundamentals Of Marketing 2e
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Author : Paul Baines
language : en
Publisher: Oxford University Press, USA
Release Date : 2021-01-12
Fundamentals Of Marketing 2e written by Paul Baines and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-12 with categories.
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Fundamentals Of Digital Marketing 2 E
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Author : Puneet Bhatia
language : en
Publisher:
Release Date : 2019
Fundamentals Of Digital Marketing 2 E written by Puneet Bhatia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
Marketing Fundamentals
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Author : Bronislaw Johannes Verhage
language : en
Publisher:
Release Date : 2013
Marketing Fundamentals written by Bronislaw Johannes Verhage and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Fundamentals Of Marketing
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Author : William J. Stanton
language : en
Publisher: McGraw-Hill Companies
Release Date : 1993
Fundamentals Of Marketing written by William J. Stanton and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and ethical references, as well as managerial perspectives.
Fundamentals Of Marketing
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Author : William J. Stanton
language : en
Publisher:
Release Date : 1967
Fundamentals Of Marketing written by William J. Stanton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Business & Economics categories.
"This is a basic textbook in the dynamic, complex field of marketing. While some attention is directed to the role of marketing in our socioeconomic system, the book is written largely from the viewpoint of management in an individual firm--either a manufacturer or a middleman."--Page vii.
Digital Marketing Fundamentals
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Author : Marjolein Visser
language : en
Publisher: Routledge
Release Date : 2019-11-04
Digital Marketing Fundamentals written by Marjolein Visser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-04 with Business & Economics categories.
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
Fundamentals Of Digital Marketing
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Author : Puneet Bhatia
language : en
Publisher:
Release Date : 2017
Fundamentals Of Digital Marketing written by Puneet Bhatia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Fundamentals of Digital Marketing is a comprehensive textbook that cracks the digital marketing 'code' with a view to reaching, engaging, and serving the ever-changing consumer. The book presents multiple industry-relevant frameworks for successful digital marketing and caters to the need of not only management students but also media professionals, marketing managers, brand marketers, budding entrepreneurs and even individuals seeking to create a personal brand online and understand the basics of digital marketing concepts, tools, and techniques from grounds-up.