Reality In Branding
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Reality In Branding
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Author : Dr. Arnd Zschiesche
language : en
Publisher:
Release Date : 2021
Reality In Branding written by Dr. Arnd Zschiesche and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Electronic books categories.
Reality In Branding
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Author : Arnd Zschiesche
language : en
Publisher: BoD – Books on Demand
Release Date : 2021-02-18
Reality In Branding written by Arnd Zschiesche and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-18 with Business & Economics categories.
BELIEVING IS NOT THE SAME AS KNOWING: THE FUNDAMENTAL FACTS ABOUT THE LAWS OF EUROPEAN BRAND MANAGEMENT IN 50 ANSWERS REALITY IN BRANDING From breakfast cereals to smartphones, nothing is left unbranded: brands are with us every step of the way. We define ourselves through the brands we surround ourselves with. Even if we reject brands, that is a brand statement. Brands are everywhere in the 21st century - that is exactly why we all have an opinion on them. When it comes to private life, there is little objection to this concept. However, when it comes to brand management and brand positioning with - in a company, personal sensitivities and feelings are out of place. Too many opinions, too little wisdom: In 50 timeless answers, brand sociologists Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello put a stop to the brand debates that are shaped by the zeitgeist. They speak in plain language where vague chatter typically prevails. And they show why every brand is a social phenomenon that has an impact: It is about the management of social hard facts. Not just in Europe. Classic European Brand Management leads the way for every company seriously focusing on economic success for the long term - internally, as well. It is time for timeless, value-oriented Branding from the old continent.
Marketing New Realities
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Author : Cathy Hackl
language : en
Publisher:
Release Date : 2017-11-06
Marketing New Realities written by Cathy Hackl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-06 with Augmented reality categories.
Virtual Reality Marketing
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Author : Henry Stuart
language : en
Publisher: Kogan Page
Release Date : 2018
Virtual Reality Marketing written by Henry Stuart and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Internet marketing categories.
Gain insight into the current virtual reality landscape and exploit opportunities to forge emotional connections with consumers, in a market set to be worth $40 billion globally by 2021.
Branding In A Digital World
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Author : Hilary JM Topper MPA
language : en
Publisher: iUniverse
Release Date : 2019-11-21
Branding In A Digital World written by Hilary JM Topper MPA and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-21 with Business & Economics categories.
How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
Reality In Advertising
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Author : Rosser Reeves
language : en
Publisher: Lulu.com
Release Date : 2017-06-09
Reality In Advertising written by Rosser Reeves and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-09 with Advertising categories.
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Understanding Virtual Reality
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Author : William R. Sherman
language : en
Publisher: Morgan Kaufmann
Release Date : 2018-11-08
Understanding Virtual Reality written by William R. Sherman and has been published by Morgan Kaufmann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-08 with Computers categories.
Understanding Virtual Reality: Interface, Application, and Design, Second Edition, arrives at a time when the technologies behind virtual reality have advanced dramatically in their development and deployment, providing meaningful and productive virtual reality applications. The aim of this book is to help users take advantage of ways they can identify and prepare for the applications of VR in their field, whatever it may be. The included information counters both exaggerated claims for VR, citing dozens of real-world examples. By approaching VR as a communications medium, the authors have created a resource that will remain relevant even as the underlying technologies evolve. You get a history of VR, along with a good look at systems currently in use. However, the focus remains squarely on the application of VR and the many issues that arise in application design and implementation, including hardware requirements, system integration, interaction techniques and usability. Features substantive, illuminating coverage designed for technical or business readers and the classroom Examines VR's constituent technologies, drawn from visualization, representation, graphics, human-computer interaction and other fields Provides (via a companion website) additional case studies, tutorials, instructional materials and a link to an open-source VR programming system Includes updated perception material and new sections on game engines, optical tracking, VR visual interface software and a new glossary with pictures
Reality Marketing Revolution
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Author : Eric Keiles
language : en
Publisher: Greenleaf Book Group
Release Date : 2012
Reality Marketing Revolution written by Eric Keiles and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
For decades, small business owners, entrepreneurs, and marketers followed the advice of traditional ad agencies. But mass advertising like radio, TV, and billboards never really fit the challenge of marketing a small business. So it's time for the Reality Marketing Revolution -- to create new a system of marketing that will transform any small business into a money making machine. Reality Marketing Revolution offers a new way of thinking about your company's marketing strategies and tactics that will help you tap new markets, generate more leads, close more sales and make more money. It's the ultimate guide to help today's entrepreneur grow their sales and profit beyond their dreams in today's ultra competitive world.
The Rhetoric And Reality Of Marketing
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Author : P. Kitchen
language : en
Publisher: Springer
Release Date : 2003-04-14
The Rhetoric And Reality Of Marketing written by P. Kitchen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-14 with Business & Economics categories.
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.
The Reality Of Global Brands
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Author : Graham Hankinson
language : en
Publisher: McGraw-Hill Companies
Release Date : 1996-01-01
The Reality Of Global Brands written by Graham Hankinson and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-01 with Brand name products categories.