Reassessing The Relationship Between Marketing And Public Relations
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Reassessing The Relationship Between Marketing And Public Relations
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Author : Lisa Dühring
language : en
Publisher: Springer
Release Date : 2017-04-24
Reassessing The Relationship Between Marketing And Public Relations written by Lisa Dühring and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-24 with Language Arts & Disciplines categories.
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
Public Relations Theory Iii
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Author : Carl Botan
language : en
Publisher: Taylor & Francis
Release Date : 2023-02-22
Public Relations Theory Iii written by Carl Botan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-22 with Business & Economics categories.
This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.
The Sage Handbook Of Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE
Release Date : 2010-07-29
The Sage Handbook Of Public Relations written by Robert L. Heath and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-29 with Business & Economics categories.
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
The Routledge Companion To Public Relations
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Author : Donnalyn Pompper
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-01
The Routledge Companion To Public Relations written by Donnalyn Pompper and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-01 with Business & Economics categories.
Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.
Communication Consumers And Citizens Revisiting The Politics Of Consumption
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Author : Dhavan V. Shah
language : en
Publisher: SAGE
Release Date : 2012-12-04
Communication Consumers And Citizens Revisiting The Politics Of Consumption written by Dhavan V. Shah and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-04 with Language Arts & Disciplines categories.
1 Communication, Consumers, and Citizens: Revisiting the Politics of Consumption Dhavan V. Shah, Lewis A. Friedland, Chris Wells, Young Mie Kim, and Hernando Rojas 2 The Personalization of Politics: Political Identity, Social Media, and Changing Patterns of Participation W. Lance Bennett 3 The Politics of Consumer Debt: U.S. State Policy and the Rise of Investment in Consumer Credit, 1920-2008 Louis Hyman 4 Working-Class Cast: Images of the Working Class in Advertising, 1950-2010 Erika L. Paulson and Thomas C. O'Guinn 5 What Does It Mean to Be a Good Citizen? Citizenship Vocabularies as Resources for Action Kjerstin Thorson 6 Sustainable Citizenship and the New Politics of Consumption Michele Micheletti and Dietlind Stolle 7 Political Consumerism and New Forms of Political Participation: The Gruppi di Acquisto Solidale in Italy Paolo R. Graziano and Francesca Forno 8 Gender and Generation in the Social Positioning of Taste Nam-Jin Lee, Christine L. Garlough, Lewis A. Friedland, and Dhavan V. Shah 9 The Shifting Sands of Citizenship: Toward a Model of the Citizenry in Life Politics Young Mie Kim 10 Does Changing a Light Bulb Lead to Changing the World? Political Action and the Conscious Consumer Margaret M. Willis and Juliet B. Schor 11 Buying In to Social Change: How Private Consumption Choices Engender Concern for the Collective Lucy Atkinson 12 From Concerned Shopper to Dutiful Citizen: Implications of Individual and Collective Orientations toward Political Consumerism Melissa R. Gotlieb and Chris Wells 13 Examining Overconsumption, Competitive Consumption, and Conscious Consumption from 1994 to 2004: Disentangling Cohort and Period Effects D. Jasun Carr, Melissa R. Gotlieb, Nam-Jin Lee, and Dhavan V. Shah 14 Constructing Sustainable Consumption: From Ethical Values to the Cultural Transformation of Unsustainable Markets Douglas B. Holt 15 The Civic Consequences of "Going Negative" Attack Ads and Adolescents' Knowledge, Consumption, and Participation Ming Wang, Itay Gabay, and Dhavan V. Shah 16 Between Complacency and Paternalism: Ethical Controversies over Influencing Political and Consumer Choice Thomas Hove 17 Consuming Ourselves to Dearth: Escalating Inequality and Public Opinion Lewis A. Friedland, Hernando Rojas, and Leticia Bode
Surviving The Market Storm Strategies For Selling In Unstable Times
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Author : Zelma Dennis
language : en
Publisher: Raghava Appikatla
Release Date :
Surviving The Market Storm Strategies For Selling In Unstable Times written by Zelma Dennis and has been published by Raghava Appikatla this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
This book presents essential survival strategies and proven selling methods tailored specifically for uncertain market climates. Whether you are a novice salesperson or an experienced professional, this comprehensive resource offers a roadmap to thrive amidst the unpredictable storms of the business world. Explore innovative approaches, master the art of adaptability, and uncover effective strategies for maintaining profitability and sustainable growth in the face of market turbulence. With valuable insights from industry experts and real-life success stories, Surviving the Market Storm is a valuable compass for individuals seeking to excel in sales amidst challenging times.
Revisiting The Frankfurt School
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Author : David Berry
language : en
Publisher: Routledge
Release Date : 2016-04-08
Revisiting The Frankfurt School written by David Berry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with History categories.
What has become known as the Frankfurt School is often reduced to a small number of theorists in media communication and cultural studies. Challenging this limitation, Revisiting The Frankfurt School introduces a wider theoretical perspective by introducing critical assessments on a number of writers associated with the school that have been mostly marginalized from debate. This book therefore expands our understanding by addressing the writings of intellectuals who were either members of the school, or were closely associated with it, but often neglected. It thus brings together the latest research of an international team of experts to examine the work of figures such as the social psychologist Erich Fromm, the philosophy of Siegfried Kracauer, the writer on media and communication Leo Lowenthal, introducing Hans Magnus Enzenberger to the debate, whilst also shedding new light on the work of Max Horkheimer, Theodor Adorno, Herbert Marcuse, Walter Benjamin and Jürgen Habermas. A critical reassessment of the contributions of the Frankfurt School and its associates to cultural, media and communication studies, as well as to our modern understanding of new media technology and debate within the public sphere, this book will appeal to those with interests in sociology, philosophy, social psychology, social theory, media and communication, and cultural studies.
Revisiting Tribal Heritage And Contemporary Issues Volume 1
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Author : Priyanka Jain
language : en
Publisher: Allied Publishers
Release Date : 2023-03-21
Revisiting Tribal Heritage And Contemporary Issues Volume 1 written by Priyanka Jain and has been published by Allied Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-21 with Religion categories.
This book is an effort to relook into the tribal heritage of India vis-a-vis the contemporary issues, tribal groups of India, in particular face. The purpose of the book is to compile contemporary developments, critiques and concerns regarding tribal world at one place. For the convenience of readers, the book is being divided into three parts namely: 1. Section-A: Tribal Administration and Education 2. Section-B: Tribal Identity, Women, and Way of Life 3. Section-C: Tribal Media and Market
Reconsidering Value And Labour In The Digital Age
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Author : Christian Fuchs
language : en
Publisher: Springer
Release Date : 2015-10-21
Reconsidering Value And Labour In The Digital Age written by Christian Fuchs and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-21 with Social Science categories.
This volume explores current interventions into the digital labour theory of value, proposing theoretical and empirical work that contributes to our understanding of Marx's labour theory of value, proposes how labour and value are transformed under conditions of virtuality, and employ the theory in order to shed light on specific practices.
Revisiting Star Studies
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Author : Sabrina Qiong Yu
language : en
Publisher: Edinburgh University Press
Release Date : 2017-04-13
Revisiting Star Studies written by Sabrina Qiong Yu and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-13 with Biography & Autobiography categories.
Challenges traditional Hollywood-derived models of star studiesIs classical Hollywood stardom the last word on film stars? How do film stars function in non-Hollywood contexts, such as Bollywood, East Asia and Latin America, and what new developments has screen stardom undergone in recent years, both in Hollywood and elsewhere? Gathering together the most important new research on star studies, with case studies of stars from many different cultures, this diverse and dynamic collection looks at film stardom from new angles, challenging the received wisdom on the subject and raising important questions about image, performance, bodies, voices and fans in cultures across the globe. From Hollywood to Bollywood, from China to Italy, and from Poland to Mexico, this collection revisits the definitions and origins of star studies, and points the way forward to new ways of approaching the field.Key featuresFeatures cutting-edge research on stardom and fandom from a range of different cultures, contributed by a diverse and international range of scholarsGenerates new critical models that address non-Hollywood forms of stardom, as well as under-researched areas of stardom in Hollywood itselfRevisits the definitions of stars and star studies that are previously defined by the study of Hollywood stardom, then points the way forward to new ways of approaching the fieldLooks at stars/stardom within a new local/translocal model, to overcome the Hollywood-centrism inherent to the existing national/transnational modelBrings into light various types of previously unacknowledged star textsEmploys a dynamic inter-disciplinary approachContributorsGuy Austin, Newcastle UniversityLinda Berkvens, University of Sussex Pam Cook, University of Southampton Elisabetta Girelli, University of St Andrews Sarah Harman, Brunel UniversityStella Hockenhull, University of WolverhamptonLeon Hunt, Brunel University Kiranmayi Indraganti, Srishti Institute of Art, Design and TechnologyJaap Kooijman, University of AmsterdamMichael Lawrence, University of SussexAnna Malinowska, University of SilesiaLisa Purse, University of ReadingClarissa Smith, University of SunderlandNiamh Thornton, University of Liverpool Yiman Wang, University of California-Santa CruzSabrina Qiong Yu, Newcastle UniversityYingjin Zhang, University of California-San Diego