Reassessing The Relationship Between Marketing And Public Relations
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Reassessing The Relationship Between Marketing And Public Relations
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Author : Lisa Dühring
language : en
Publisher: Springer
Release Date : 2017-04-24
Reassessing The Relationship Between Marketing And Public Relations written by Lisa Dühring and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-24 with Language Arts & Disciplines categories.
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
Public Relations Theory Iii
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Author : Carl H. Botan
language : en
Publisher: Taylor & Francis
Release Date : 2023-02-22
Public Relations Theory Iii written by Carl H. Botan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-22 with Business & Economics categories.
This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.
The Marketer S Handbook
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Author : Laurie Young
language : en
Publisher: John Wiley & Sons
Release Date : 2011-04-22
The Marketer S Handbook written by Laurie Young and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-22 with Business & Economics categories.
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society
The Chinese Reassessment Of Socialism 1976 1992
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Author : Yan Sun
language : en
Publisher: Princeton University Press
Release Date : 1995-08-21
The Chinese Reassessment Of Socialism 1976 1992 written by Yan Sun and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-08-21 with History categories.
A momentous debate has been unfolding in China over the last fifteen years, only intermittently in public view, concerning the merits of socialism as a philosophy of social justice and as a program for national development. Just as Deng Xiaoping's better advertised experiment with market- based reforms has challenged Marxist-Leninist dogma on economic policy, the years since the death of Mao Zedong have seen a profound reexamination of a more basic question: to what extent are the root problems of the system due to Chinese socialism and Marxism generally? Here Yan Sun gathers a remarkable group of primary materials, drawn from an unusual range of sources, to present the most systematic and comprehensive study of post-Mao reappraisal of China's socialist theory and practice. Rejecting an assumption often made in the West, that Chinese socialist thought has little bearing on politics and policymaking, Sun takes the arguments of the post-Mao era seriously on their own terms. She identifies the major factions in the debate, reveals the interplay among official and unofficial forces, and charts the development of the debate from an initially parochial concern with problems raised by Chinese practice to a grand critique of the theory of socialism itself. She concludes with an enlightening comparison of the reassessments undertaken by Deng Xiaoping with those of Gorbachev, linking them to the divergent outcomes of reform and revolution in their respective countries.
Tourism And Social Marketing
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Author : C. Michael Hall
language : en
Publisher: Routledge
Release Date : 2014-02-24
Tourism And Social Marketing written by C. Michael Hall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-24 with Business & Economics categories.
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.
Women In Public Relations
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Author : Larissa A. Grunig
language : en
Publisher: Routledge
Release Date : 2013-09-13
Women In Public Relations written by Larissa A. Grunig and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Business & Economics categories.
The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.
Reassessment Of Support For Arts Organization Resources
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Author :
language : en
Publisher:
Release Date : 2000
Reassessment Of Support For Arts Organization Resources written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Arts categories.
Relationship Marketing
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Author : Francis Buttle
language : en
Publisher: SAGE
Release Date : 1996-05-28
Relationship Marketing written by Francis Buttle and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-05-28 with Business & Economics categories.
`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don′t argue. Just read the book!′ - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in favour of RM. It describes the nature and scope of marketing relationships, picking out characteristics such as concern for the welfare of customers, trust and commitment between partners, and the importance of customer service. Finally, it identifies a number of requirements for successful RM. The next 12 chapters describe, analyze and critique RM practice in a number of organizational settings (supply-chain relationships, principal-agent relationships, business-to-business relationships, intra-organizational relationships) and industries (hospitality, air travel, retail banking, corporate banking, credit cards, financial advisory services, advertising agencies, not-for-profit organizations). The final chapter reflects on the relationships between theory and practice.
Revisiting The Concept Of Integrated Marketing Communications
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Author :
language : en
Publisher:
Release Date : 1998
Revisiting The Concept Of Integrated Marketing Communications written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Communication in marketing categories.
Contemporary Studies Of Risks In Emerging Technology
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Author : Simon Grima
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-05-15
Contemporary Studies Of Risks In Emerging Technology written by Simon Grima and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-15 with Business & Economics categories.
With the rapid development of technologies, it becomes increasingly important for us to remain up-to-date on new and emerging technologies. This series, therefore, aims to deliver content on current and future technologies and how the young generation benefits from this.