Recherche Veill E Sur Internet Mode D Emploi Outils Et M Thodes Pour Explorer Le Web
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Buyology
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Author : Martin Lindstrom
language : en
Publisher: Crown Currency
Release Date : 2008-10-21
Buyology written by Martin Lindstrom and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-21 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Practical Sgml
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Author : Eric van Herwijnen
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Practical Sgml written by Eric van Herwijnen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Computers categories.
Since the initial publication of Practical SGML the computer industry has seen a dramatic increase in the use and acceptance of SGML and many of the concepts derived from it. The existence of Practical SGML has helped to foster this growth as it provides a practical and vital introduction to the many facets of SGML and how its fits into an organization, whether it be business or government. Practical SGML, Second Edition is an extensive revision and update that puts greater emphasis and focus on helping the novice work his or her way through the vast amounts of information required to become proficient in SGML. Practical SGML, Second Edition provides the reader with an understanding of: the tools currently on the market that enable the easy creation of SGML data and the use and distribution of that data in a variety of forms; the minimum amount of information needed by people who wish to understand and use ISO 8879; aids and information on how to stay current with the volumes of material written on SGML in publications throughout the world; practical examples of the many SGML constructs and guidelines on their appropriate uses; other helpful hints and insights based on years of working with the standard and integrating it into a complex and challenging computer environment. Exercises throughout the text allow the readers to test their understanding. Answers are given in Appendix A. Practical SGML, Second Edition is an invaluable reference manual for anyone interested in understanding and using SGML.
Miscellaneous Public Lands And Forests Bills
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Author : United States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Public Lands and Forests
language : en
Publisher:
Release Date : 2007
Miscellaneous Public Lands And Forests Bills written by United States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Public Lands and Forests and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Law categories.
The First Move
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Author : Alain Lempereur
language : en
Publisher: John Wiley & Sons
Release Date : 2010-03-02
The First Move written by Alain Lempereur and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-02 with Business & Economics categories.
"Time management is essential for successful negotiations. This book helps you do first things first." —Jeanne Brett, DeWitt W. Buchanan,Jr. Professor of Dispute Resolution and Organizations, Kellogg School of Management, and Director of the Dispute Resolution Research Center "This book brings a breakthrough method to lead efficient negotiations." —Yann Duzert, Professor, Foundation Getulio Vargas, Brazil "Even if you only implement 5% of this method, your clients will find you more attentive to their needs." —John Wong, Senior Partner, The Boston Consulting Group, Hong Kong Office "A one-of-a-kind and most welcome companion for negotiators. It offers a learner-friendly distillation of tested ideas and good practices." —Pierre Debaty, Head of the Brussels Training Office, European Parliament "Drawing on their extensive experience in over 50 countries, the authors provide the best of Anglo-Saxon and continental Europe negotiation approaches." —AJR Groom, University of Kent at Canterbury "Whether you negotiate abroad or in your home country, this book is a must." —Tetsushi Okumura, Professor, Nagoya City University, Graduate School of Economics "Many former enemies started thinking and acting differently after having integrated the principles of this book." —Howard Wolpe, Special Advisor to the Africa Great Lakes region, former Member of US Congress "This negotiation method makes a difference for business and government leaders, who want to act more responsibly." —Theo Panayotou, Professor, Cyprus International Institute for Management & Harvard Kennedy School of Government
Gender Matters
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Author : Dennis van der Veur
language : en
Publisher: Council of Europe
Release Date : 2007-01-01
Gender Matters written by Dennis van der Veur and has been published by Council of Europe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with Political Science categories.
"'Gender Matters' is a manual aimed to assist educators and youth leaders work on issues of gender and gender-based violence with young people. This publication presents theoretical information, methods and resources for education and training activities, along with concrete exercises that users can put into practice in their daily work. Violence is a serious issue which directly affects the lives of many young people. It often results in lasting damage to their well-being and integrity, putting even their lives at risk. Gender-based violence, including violence against women, remains a key human rights challenge in contemporary Europe and in the world. Working with young people on human rights education is one way of preventing gender-based violence from occurring. By raising awareness on why and how it manifests and exploring its impact on people and in society, gender-based violence will no longer go undetected. Gender really does matter, to women, to men, to young people - to all of us. This manual serves to explore these human rights issues and act upon them."--Book jacket.
A Guide To The World Bank
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Author : World Bank
language : en
Publisher: World Bank Publications
Release Date : 2007-06-27
A Guide To The World Bank written by World Bank and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-27 with Business & Economics categories.
The World Bank Group is a vital source of financial and technical assistance to developing countries around the world. Its focus is on helping the poorest people in the poorest countries by using its financial resources, staff, and extensive experience to aid countries in reducing poverty, increasing economic growth, and improving quality of life. In partnership with more than 100 developing countries, the Bank Group is striving to improve health and education, fight corruption, boost agricultural support, build roadsand ports, and protect the environment. Other projects are aimed at rebuilding war-torn countries or regions, providing basic services such as access to clean water, and encouraging investments that create jobs. In addition to this critical groundwork around the world, various parts of the World Bank Group are involved in activities ranging from conducting economic research and analysis to providing financial and advisory services to governments and private enterprises. This completely revised and updated second edition provides an accessible and straightforward overview of the World Bank Group's history, organization, mission, and purpose. Additionally, for those wishing to delve further into subjects of particular interest, the book guides readers to sources containing more detailed information, including annual reports, Web sites, publications, and e-mail addresses for various departments. It also provides information on how to work for or do business with the World Bank. A good introduction for anyone interested in understanding what the World Bank Group does and how it does it, this book shows readers who want to learn more where to begin.
International Negotiation
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Author : Aurélien Colson
language : en
Publisher:
Release Date : 2013
International Negotiation written by Aurélien Colson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
CHRISTOPHE DUPONT (1922-2010), after a career in international negotiations as an economist at the International Monetary Fund and then the European Investment Bank, was active in the conflict and negotiation field as a professor, consultant and researcher. He contributed to the establishment of negotiation research in France and beyond, writing extensively on negotiation, and inspiring a generation of conflict management scholars in the francophone world. A practitioner turned scholar, Dupont successfully bridged theory and practice, and can be considered as one of the thought leaders of our field. Many of his contributions are presented in this volume along with chapters from several well-known colleagues influenced by his work. This book inaugurates a new mini-series titled Careers in Negotiation and Conflict Management Research. It aims to honor outstanding scholars who have opened original paths in uncharted areas, as well as to shed new light on their legacy thanks to the contributions of colleagues. "This is a remarkable initiative concerning a prominent figure in negotiation research, Christophe Dupont. I was privileged to be a close colleague for more than three decades. His exceptional work on synthesis, classification, and framework development helped our academic community to organize the considerable amount of research published during the past few decades. An economist who ventured well beyond that discipline, his broad vision brought him into contact with scholars from sociology, psychology, and political science. These collaborations contributed in important ways to our understanding of the complex world that must be navigated by negotiators. This book, dedicated to his contributions to negotiation scholarship, is an excellent start for a ground-breaking series on thought leaders." Professor Guy-Olivier Faure, Sorbonne University & China Europe International Business School Contents I: DUPONT, THE QUINTESSENTIAL PRACTITIONER TURNED SCHOLAR Ch. 1 Cooperating to agree or confronting to defeat? Ch. 2 Christophe Dupont's legacy in the field of negotiation - A. Colson Ch. 3 Encounters with Christophe Dupont - P. Audebert-Lasrochas& H. Touzard II: SELECTED WRITINGS BY DUPONT Ch. 4 Negotiation as coalition building - C. Dupont Ch. 5 The negotiation process - C. Dupont & Guy-Olivier Faure Ch. 6 The Congress of Vienna negotiations - C. Dupont & P. Audebert-Lasrochas Ch. 7 Frameworks and methods - C. Dupont Ch. 8 Perspectives: Negotiation theory and practice - C. Dupont III: BUILDING ON DUPONT'S WORKS Ch. 9 Frameworks, cases and risk: Dupont's legacy - D. Druckman Ch. 10 Negotiation: post-modern or eternal? - I. William Zartman Ch. 11 Diplomatic negotiation, evolution, and effectiveness - P. Meerts Ch. 12 Chiaroscuro in negotiations - A. Colson Ch. 13 Tipping points in the dynamics of peace and war - S. Kaufman & M. Kaufman Christophe Dupont's professional experience and academic publications Index About the Editors AURELIEN COLSON is Associate Professor of Political Science at ESSEC Business School, and Director of the Institute for Research and Education on Negotiation (IRENE Paris & Singapore). DANIEL DRUCKMAN is Professor of Public and International Affairs at George Mason University and an Eminent Scholar at Macquarie University in Sydney. He received the 2003 Lifetime Achievement Award from IACM and was a recent president of the Association. WILLIAM DONOHUE is Distinguished Professor of Communication at Michigan State University and has been President of the International Association for Conflict Management (IACM).
Mediation
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Author : Alain Lempereur
language : en
Publisher: John Wiley & Sons
Release Date : 2021-03-31
Mediation written by Alain Lempereur and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-31 with Business & Economics categories.
When negotiation fails, mediation avails other moves for an amicable resolution. Whether you are a current or future mediator or a party to a conflict, this is your essential companion to the theory, concepts, and best practices of mediation. In a world ridden by social divisions, responsible resolution of conflicts is more timely than ever. What happens when parties are unable to negotiate an agreement together? The next move is to invite a third party to reset the negotiations, facilitate the exchanges, rebuild a working relationship and empower the parties to explore the past, surface their present needs, invent, evaluate and choose the best solutions for the future. Mediation: Negotiation by Other Moves brings decades of critical analysis and experience that the authors tested worldwide in international organizations, governments, NGOs, universities and corporations. You will understand mediation better, and its significance in your personal and professional life. You will be able to develop a flexible mindset and a broad outlook to achieve sustainable outcomes. This book will cover: Models and principles from various domains of mediation: family, business & labor, public affairs, international relations A mediation framework to prepare for mediation and to run its process smoothly A step-by-step approach to a mediation session, from the opening until a possible settlement, via the various phases of problem solving Mediation traps and how to avoid them—for mediators and parties alike Ethics of mediation and questions of responsibility Mediation: Negotiation by Other Moves is essential reading for anyone who wishes to develop a pragmatic approach to mediation.
Uses And Gratifications Of Facebook Com
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Author : Sarah Katherine Foregger
language : en
Publisher:
Release Date : 2008
Uses And Gratifications Of Facebook Com written by Sarah Katherine Foregger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with College students categories.
Neuroscientific Foundations Of Anesthesiology
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Author : George A. Mashour
language : en
Publisher: Oxford University Press
Release Date : 2011-10-05
Neuroscientific Foundations Of Anesthesiology written by George A. Mashour and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-05 with Medical categories.
Although the perioperative care of patients by anesthesiologists draws on diverse clinical skills, the principles of anesthesiology and pain management are rooted in the neurosciences. The Neuroscientific Foundations of Anesthesiology thoroughly examines the anesthetic modulation of the central, peripheral, and autonomic nervous systems and will help redefine anesthesiology as a fundamentally neuroscientific field. The book is organized by sections, with each focusing on a different part of the nervous system. State-of-the-art chapters written by thought-leaders in anesthesiology and neuroscience provide a novel and invaluable resource.