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Reformen Kommunizieren

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Reformen Kommunizieren

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Author : Werner Weidenfeld
language : de
Publisher: Verlag Bertelsmann Stiftung
Release Date : 2010-07-23

Reformen Kommunizieren written by Werner Weidenfeld and has been published by Verlag Bertelsmann Stiftung this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-23 with Political Science categories.

Die Vermittlungsprobleme der "Hartz IV"-Reformen stehen ebenso wie der wenig konsistente Außenauftritt der Großen Koalition exemplarisch für die Schwierigkeiten der Politik, ihre Gestaltungsanliegen nachvollziehbar und überzeugend zu kommunizieren. Eine Reformpolitik, die darauf verzichtet, Strategien der Binnen- und Außenkommunikation von Anfang an mitzudenken, gefährdet notwendige gesellschaftliche Veränderungsprozesse - denn sie untergräbt weiter das Vertrauen der Bürger in parlamentarische Institutionen, das laut Umfragen ohnehin stetig abnimmt. Deshalb gilt für Regierung wie Parteien heute mehr denn je: Wollen sie strategiefähig bleiben und Mehrheiten für ihre Programme sichern, müssen sie Kommunikationsfähigkeit zu einer ihrer Kernkompetenzen ausbauen. Vor diesem Hintergrund liefern die Expertenbeiträge des vorliegenden Bandes einen umfassenden Überblick über aktuelle Defizite der politischen Regierungskommunikation in Deutschland. Angereichert um Anregungen aus dem internationalen Vergleich, zeigen renommierte Fachleute aus Theorie und Praxis Optimierungspotenziale für die strategische Vermittlung politischer Reformvorhaben durch die Bundesregierung auf.

Reformen Kommunizieren

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Author : Werner Weidenfeld
language : de
Publisher: Verlag Bertelsmann Stiftung
Release Date : 2010-07-23

Building Commitment To Reform Through Strategic Communication

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Author : Cecilia Caba ero-Verzosa
language : en
Publisher: World Bank Publications
Release Date : 2009-10-06

Building Commitment To Reform Through Strategic Communication written by Cecilia Caba ero-Verzosa and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-06 with Business & Economics categories.

Strategic communication is a powerful tool for creating broad-based support for reform and change initiatives. Much has been written about why communication matters in reform efforts, but there is scant material available to help those who manage reforms apply communication concepts and approaches to their own programs and policy-reform initiatives. 'Building Commitment to Reform through Strategic Communication' attempts to bridge that gap. The authors present a pragmatic and systematic approach for reformers ready to use communication strategically to achieve their reform goals. The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early stages of the development of change programs, reformers gain an even deeper understanding of the stakeholders perspectives on the reforms, which influence stakeholder opposition or support for them. Such understanding will not only be instructive, but possibly transformative for both change agents and those stakeholders whose support is critical to the success of reform. Reform agents may recognize the source of stakeholder resistance and be able to revise reform goals and redesign change interventions. Stakeholders who have a shared understanding of why the status quo is not acceptable and change is necessary are more likely to create coalitions of committed allies and supporters who will work together to achieve reform goals. This workbook illustrates how the decision tool can be used for various types of change and reform initiatives from policy reform, to country and donor partnership agreements, to sectoral reforms. Tested and used in learning interventions across cultures, regions, and sectors, the tool has been used successfully by teams in government, nongovernmental organizations, the business sector, and donor agencies. The book will be of great interest to readers working in all of these areas.

Reformen In Deutschland

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Author : Claudia Mast
language : de
Publisher: VS Verlag für Sozialwissenschaften
Release Date : 2005-05-30

Reformen In Deutschland written by Claudia Mast and has been published by VS Verlag für Sozialwissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-30 with Language Arts & Disciplines categories.

Ökonomische ebenso wie gesellschaftliche Akteure dringen mit ihren Vorstellungen zu den Reformen kaum zur Bevölkerung durch. Das Verhältnis zwischen Unternehmen und Medien ist häufig angespannt. Die Studie liefert eine fundierte Bestandsaufnahme vielfältiger Aspekte von Unternehmenskommunikation und Medienberichterstattung und zeigt grundsätzliche Ansatzpunkte einer besseren Verständigung zwischen Wirtschaft und Gesellschaft auf.

Building Commitment To Reform Through Strategic Communication

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Author : Cecilia Cabañero-Verzosa
language : en
Publisher: World Bank Publications
Release Date : 2009

Building Commitment To Reform Through Strategic Communication written by Cecilia Cabañero-Verzosa and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

Strategic communication is a powerful tool for creating broad-based support for reform and change initiatives. Much has been written about why communication matters in reform efforts, but there is scant material available to help those who manage reforms apply communication concepts and approaches to their own programs and policy-reform initiatives. 'Building Commitment to Reform through Strategic Communication' attempts to bridge that gap. The authors present a pragmatic and systematic approach for reformers ready to use communication strategically to achieve their reform goals.The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early stages of the development of change programs, reformers gain an even deeper understanding of the stakeholders' perspectives on the reforms, which influence stakeholder opposition or support for them. Such understanding will not only be instructive, but possibly transformative—for both change agents and those stakeholders whose support is critical to the success of reform. Reform agents may recognize the source of stakeholder resistance and be able to revise reform goals and redesign change interventions. Stakeholders who have a shared understanding of why the status quo is not acceptable and change is necessary are more likely to create coalitions of committed allies and supporters who will work together to achieve reform goals.This workbook illustrates how the decision tool can be used for various types of change and reform initiatives—from policy reform, to country and donor partnership agreements, to sectoral reforms. Tested and used in learning interventions across cultures, regions, and sectors, the tool has been used successfully by teams in government, nongovernmental organizations, the business sector, and donor agencies. The book will be of great interest to readers working in all of these areas.

Building Commitment To Reform Through Strategic Communication

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Author : Cecilia Cabanero Verzosa
language : en
Publisher:
Release Date : 2009-12-14

Building Commitment To Reform Through Strategic Communication written by Cecilia Cabanero Verzosa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-14 with categories.

Provides a management decision-making tool for developing a communication strategy for reforms. This book features an approach that has been used face-to-face in workshops as well as through educational technologies such as computer-based modules.

Communication And Democratic Reform In South Africa

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Author : Robert B. Horwitz
language : en
Publisher: Cambridge University Press
Release Date : 2001-04-09

Communication And Democratic Reform In South Africa written by Robert B. Horwitz and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-09 with Political Science categories.

The book examines the reform of the communication sector in South Africa as a detailed and extended case study in political transformation - the transition from apartheid to democracy. The reform of broadcasting, telecommunications, the state information agency and the print press from apartheid-aligned apparatuses to accountable democratic institutions took place via a complex political process in which civil society activism, embodying a post-social democratic ideal, largely won out over the powerful forces of formal market capitalism and older models of state control. In the cautious acceptance of the market, the civil society organizations sought to use the dynamism of the market while thwarting its inevitable inequities. Forged in the crucible of a difficult transition to democracy, communication reform in South Africa was navigated between the National Party's embrace of the market and the African National Congress leadership's default statist orientation.

Aid Power And Privatization

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Author : Benedicte Bull
language : en
Publisher: Edward Elgar Publishing
Release Date : 2005-01-01

Aid Power And Privatization written by Benedicte Bull and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.

'This is an important and thought provoking book for the understanding of privatisation. The author perceptively identifies contradictions that emerge from the process and outcome of privatisation, and attempts to explain these through a comparative analysis of telecommunications reform in three Central American countries. The result is a carefully researched book that provides new insights into the politics of privatisation. It will be compelling reading for the student and practitioner alike.' - Paul Cook, University of Manchester, UK This book provides a comparative study of the telecommunication reform process in three Central American countries - Costa Rica, Guatemala and Honduras - focusing on the roles of the local private sector and international financial institutions.

Strategies For Media Reform

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Author : Jonathan A. Obar
language : en
Publisher: Fordham Univ Press
Release Date : 2016-08-04

Strategies For Media Reform written by Jonathan A. Obar and has been published by Fordham Univ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-04 with Business & Economics categories.

Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journalism, media ownership, spectrum management, speech rights, broadband access, network neutrality, the surveillance apparatus, and digital literacy, what effective strategies can be used in the pursuit of effective media reform? Prepared by thirty-three scholars and activists from more than twenty-five countries, Strategies for Media Reform focuses on theorizing media democratization and evaluating specific projects for media reform. This edited collection of articles offers readers the opportunity to reflect on the prospects for and challenges facing campaigns for media reform and gathers significant examples of theory, advocacy, and activism from multinational perspectives.

Media Movements

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Author : María Soledad Segura
language : en
Publisher: Zed Books Ltd.
Release Date : 2016-08-15

Media Movements written by María Soledad Segura and has been published by Zed Books Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-15 with Social Science categories.

*Winner of the AEJMC-Knudson Latin America Prize 2017* Social movements throughout contemporary Latin America are successfully influencing and shaping media policy. In this highly original, detailed, and in-depth study, Silvio Waisbord and María Soledad Segura scrutinize the goals, tactics, and impact of civic media movements across the region, demonstrating the full extent of media activism on domestic policy and politics. Media Movements goes beyond simple conceptions of 'the national' versus 'the global' to reveal the complicated process of media policy-making, and to evaluate the significance of local political elites and citizens, global actors, and legal frameworks. With success rates varying across the region, the authors offer an assessment of the impact of citizens' mobilization on policy-making, as well as the effects of legislation on ownership, funding, community media, non-profit media, and public media.

Reformen Kommunizieren

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