Relazioni Tra Impresa E Individuo Consumatore Il Ruolo Sociale Del Brand
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Relazioni Tra Impresa E Individuo Consumatore Il Ruolo Sociale Del Brand
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Author : Gianpaolo Basile
language : it
Publisher: FrancoAngeli
Release Date : 2014-01-31T00:00:00+01:00
Relazioni Tra Impresa E Individuo Consumatore Il Ruolo Sociale Del Brand written by Gianpaolo Basile and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-31T00:00:00+01:00 with Business & Economics categories.
365.1049
Digital Transformation And Corporate Branding
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Author : Maria Teresa Cuomo
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-29
Digital Transformation And Corporate Branding written by Maria Teresa Cuomo and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Socialing Un Nuovo Equilibrio Tra Consumatori Imprese E Mercati
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Author : Andrea Farinet
language : it
Publisher: FrancoAngeli
Release Date : 2015-08-27T00:00:00+02:00
Socialing Un Nuovo Equilibrio Tra Consumatori Imprese E Mercati written by Andrea Farinet and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-27T00:00:00+02:00 with Business & Economics categories.
1420.1.171
Comunicare L Impresa
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Author : Tino Ferrari
language : it
Publisher: Clueb Edizioni
Release Date : 2014-05-30
Comunicare L Impresa written by Tino Ferrari and has been published by Clueb Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-30 with Business & Economics categories.
Ricordate quando qualcuno, con sofisticate tecniche seduttive, convinse l’amante TINO FERRARI a cogliere la mela proibita nel paradiso terrestre? La popolazione umana, allora, era composta da sole due persone. Il guru del marketing Philip Kotler non aveva ancora parlato di marketing mix, non c’erano istituti di indagine demoscopica e non ci si riempiva la bocca con parole come: media planning, strategic view, brand image, corporate communication, customer relationship management. Oggi, più che mai, la competizione di mercato richiede metodo, innovazione, originalità. Questo libro, con i suoi suggerimenti pratici e case studies, fornisce un concreto vademecum per la comunicazione d’impresa; presenta i nuovi percorsi della comunicazione polisensoriale (marketing olfattivo, armocromico, tattile, uditivo) ed emozionale (shopping experience/concept store ed esperienze d’avanguardia anche nella pubblica amministrazione); stimola la creatività individuale, non solo per migliorare la professionalità del comunicatore d’impresa e del manager, ma anche come crescita personale. Per questo motivo, l’ultimo capitolo è intitolato Per concludere... e per ricominciare”. L’autore, forte dell’esperienza aziendale, ha realizzato questo testo come strumento di formazione per professionisti in Scienze della Comunicazione ma anche per manager “curiosi” e ”curiosi stessi” come categoria–target. Infatti, se il rigore metodologico è alla base dei molti capitoli mirati ad un efficace utilizzo delle tecniche di comunicazione d’impresa, la curiosità e lo stimolo diventano il sale di altri capitoli centrati sulla ricerca di percorsi nuovi nel fare comunicazione.
Consumatori E Imprese Irresponsabili
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Author : Ilaria Baghi
language : it
Publisher: FrancoAngeli
Release Date : 2019-03-05T00:00:00+01:00
Consumatori E Imprese Irresponsabili written by Ilaria Baghi and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-05T00:00:00+01:00 with Business & Economics categories.
365.1207
Marketing Theory
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Author : Pauline Maclaran
language : en
Publisher: SAGE Publications Limited
Release Date : 2008-01-18
Marketing Theory written by Pauline Maclaran and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-18 with Business & Economics categories.
Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.
Corporate Heritage Marketing
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Author : Angelo Riviezzo
language : en
Publisher: Routledge
Release Date : 2021-05-30
Corporate Heritage Marketing written by Angelo Riviezzo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-30 with Business & Economics categories.
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
European Advances In Consumer Research
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Author : Stefania Borghini
language : en
Publisher: Assn for Consumer Research
Release Date : 2008
European Advances In Consumer Research written by Stefania Borghini and has been published by Assn for Consumer Research this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Consuming Experience
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Author : Antonella Carù
language : en
Publisher: Routledge
Release Date : 2007
Consuming Experience written by Antonella Carù and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.
Strategic Brand Management
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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page
Release Date : 1996-10-24
Strategic Brand Management written by Jean-Noël Kapferer and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-10-24 with categories.