Relevance

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Relevance

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Author : Andrea Coville
language : en
Publisher: Routledge
Release Date : 2016-10-21

Relevance written by Andrea Coville and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-21 with Business & Economics categories.

Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance--both qualitative and quantitative--in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.

Meaning And Relevance

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Author : Deirdre Wilson
language : en
Publisher: Cambridge University Press
Release Date : 2012-03-22

Meaning And Relevance written by Deirdre Wilson and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-22 with Language Arts & Disciplines categories.

When people speak, their words never fully encode what they mean, and the context is always compatible with a variety of interpretations. How can comprehension ever be achieved? Wilson and Sperber argue that comprehension is a process of inference guided by precise expectations of relevance. What are the relations between the linguistically encoded meanings studied in semantics and the thoughts that humans are capable of entertaining and conveying? How should we analyse literal meaning, approximations, metaphors and ironies? Is the ability to understand speakers' meanings rooted in a more general human ability to understand other minds? How do these abilities interact in evolution and in cognitive development? Meaning and Relevance sets out to answer these and other questions, enriching and updating relevance theory and exploring its implications for linguistics, philosophy, cognitive science and literary studies.

Brand Relevance

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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-15

Brand Relevance written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-15 with Business & Economics categories.

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Humour And Relevance

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Author : Francisco Yus
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2016-03-18

Humour And Relevance written by Francisco Yus and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-18 with Language Arts & Disciplines categories.

This book offers a cognitive-pragmatic, and specifically relevance-theoretic, analysis of different types of humorous discourse, together with the inferential strategies that are at work in the processing of such discourses. The book also provides a cognitive pragmatics description of how addressees obtain humorous effects. Although the inferences at work in the processing of normal, non-humorous discourses are the same as those employed in the interpretation of humour, in the latter case these strategies (and also the accessibility of contextual information) are predicted and manipulated by the speaker (or writer) for the sake of generating humorous effects. The book covers aspects of research on humour such as the incongruity-resolution pattern, jokes and stand-up comedy performances. It also offers an explanation of why ironies are sometimes labelled as humorous, and proposes a model for the translation of humorous discourses, an analysis of humour in multimodal discourses such as cartoons and advertisements, and a brief exploration of possible tendencies in relevance-theoretic research on conversational humour.

The Adventure Of Relevance

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Author : Martin Savransky
language : en
Publisher: Springer
Release Date : 2016-06-16

The Adventure Of Relevance written by Martin Savransky and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-16 with Philosophy categories.

At a time where the relevance of the social sciences is under threat, this innovative book offers a speculative experimentation on the philosophy and methodology of the social sciences to rethink what 'relevance' is, and to cultivate a new ethos of knowledge-making for an eventful world. Engaging a diverse a range of thinkers including Alfred North Whitehead, Gilles Deleuze and Isabelle Stengers, as well as the American pragmatists John Dewey and William James, Martin Savransky challenges longstanding assumptions in the social sciences and argues that relevance is an event that is part and parcel of the immanent and situated processes by which things come to matter. He develops new conceptual tools for cultivating an empiricist ethos of inquiry that is attuned to the question of how things come to matter– an ethics that turns social inquiry into a veritable adventure. The result is an original and rigorous book that infuses knowledge-practices in the social sciences with new sensibilities, creative possibilities, and novel habits of thinking, knowing, and feeling.

Relevance And Narrative Research

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Author : Matei Chihaia
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2019-03-28

Relevance And Narrative Research written by Matei Chihaia and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-28 with Literary Criticism categories.

“Relevance” is one of the most widely used buzz words in academic and other socio-political discourses and institutions today, which constantly ask us to “be relevant.” To date, there is no profound scholarly conceptualization of the term, however, which is widely accepted in the humanities. Relevance and Narrative Research closes this gap by initiating a discussion which turns the vaguely defined evaluative tool “relevance” into an object of study. The contributors to this volume do so by firmly situating questions of relevance in the context of narrative theory. Briefly put, they ask either “What can ‘relevance’ do for narrative research?” or “What can narrative research do for better understanding ‘relevance?’” or both. The basic assumption is that relevance is a relational term. Further assuming that most (if not all) relations which human beings encounter within their cultures are narratively constructed, the contributors to this volume suggest that reflections on narrative and narrative research are fundamental to any endeavor to conceptualize notions of “relevance.”

Bridging And Relevance

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Author : Tomoko Matsui
language : en
Publisher: John Benjamins Publishing
Release Date : 2000-09-15

Bridging And Relevance written by Tomoko Matsui and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-15 with Language Arts & Disciplines categories.

While it has long been taken for granted that context or background information plays a crucial role in reference assignment, there have been very few serious attempts to investigate exactly how they are used. This study provides an answer to the question through an extensive analysis of cases of bridging. The book demonstrates that when encountering a referring expression, the hearer is able to choose a set of contextual assumptions intended by the speaker in a principled way, out of all the assumptions possibly available to him. It claims more specifically that the use of context, as well as the assignment of referent, is governed by a single pragmatic principle, namely, the principle of relevance (Sperber & Wilson 1986/1995), which is also a single principle governing overall utterance interpretation. The explanatory power of the criterion based on the principle of relevance is tested against the two major, current alternatives — truth-based criteria and coherence-based criteria — using data elicited in a battery of referent assignment questionnaires. The results show clearly that the relevance-based criterion has more predictive power to handle a wider range of examples than any other existing criterion. As such, this work adds to the growing body of evidence supporting the insights of relevance theory. The work has been awarded the 2001 Ichikawa Award for the best achievement in English Linguistics by a young scholar in Japan.

Relevance And Text On Screen In Audiovisual Translation

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Author : Ryoko Sasamoto
language : en
Publisher: Taylor & Francis
Release Date : 2024-05-29

Relevance And Text On Screen In Audiovisual Translation written by Ryoko Sasamoto and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-29 with Language Arts & Disciplines categories.

This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT. The volume focuses on creative subtitling – otherwise known as 'text-on-screen' – through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which a relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen. The book introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.

Revisiting Sentence Adverbials And Relevance

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Author : Irina T. Pandarova
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2023-06-15

Revisiting Sentence Adverbials And Relevance written by Irina T. Pandarova and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-15 with Language Arts & Disciplines categories.

This book offers a fresh take on several long-standing issues relating to the (non-)truth-conditional interpretation of epistemic, evidential, hearsay and attitudinal sentence adverbials. Drawing on a wealth of data from English and German, it shows for the first time that all four adverbial classes can have both truth-conditional and non-truth-conditional (parenthetical) readings. A novel account is presented according to which (non-)truth-conditional readings may arise at either the syntactic or the pragmatic level. Couched in relevance theory, the book also re-examines the explicature and illocutionary status of the adverbial qualification and the qualified proposition, and refines the notions of pointhood and at-issueness to provide an original information-structural analysis applicable to not just sentence adverbials but a range of other propositional qualifiers. Finally, the investigation identifies five factors affecting (non-)truth-conditional interpretation: linear position, prosody, the semantics of the adverbial, its information-structural properties and the wider context. The book will be of interest to those interested in relevance theory, the semantics/pragmatics interface, the syntax/pragmatics interface and information structure, as well as for syntacticians, semanticists and pragmatists interested in sentence adverbials, other propositional qualifiers and parentheticality, syntactic and interpretational.

Relevance Theoretic Lexical Pragmatics

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Author : Ewa Wałaszewska
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2015-10-28

Relevance Theoretic Lexical Pragmatics written by Ewa Wałaszewska and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Language Arts & Disciplines categories.

This volume is one of the first books to present a comprehensive view of lexical pragmatics, describing its origins, assumptions, scope, methodology and the various approaches to it, focusing specifically on the approach offered by relevance theory. In addition to theoretical considerations, the book discusses particular linguistic expressions and pragmatic phenomena, showing how the relevance-theoretic tools may be used to explore pragmatically motivated changes to lexically encoded meanings. The most recent developments are discussed and questions are asked to indicate directions for further research within this rapidly developing field.