Renewing Unilever
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Renewing Unilever
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Author : Geoffrey Jones
language : en
Publisher: OUP Oxford
Release Date : 2005-08-25
Renewing Unilever written by Geoffrey Jones and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-25 with Business & Economics categories.
Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.
Seizing The White Space
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Author : Mark W. Johnson
language : en
Publisher: Harvard Business Press
Release Date : 2010-02-22
Seizing The White Space written by Mark W. Johnson and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-22 with Business & Economics categories.
Business model innovation is the key to unlocking transformational growth—but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook. Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors—including retail, aviation, and media—and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.
Beauty Imagined
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Author : Geoffrey Jones
language : en
Publisher: OUP Oxford
Release Date : 2010-02-25
Beauty Imagined written by Geoffrey Jones and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-25 with Business & Economics categories.
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.
Doing Business In Asia
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Author : Gabriele Suder
language : en
Publisher: SAGE
Release Date : 2020-10-12
Doing Business In Asia written by Gabriele Suder and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-12 with Business & Economics categories.
A focused look into the business and management practices across Asia, from an author team located across three Asian-Pacific countries and experience of leading organisations spanning over more than two decades.
Well Being Sustainability And Social Development
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Author : Harry Lintsen
language : en
Publisher: Springer
Release Date : 2018-06-14
Well Being Sustainability And Social Development written by Harry Lintsen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Philosophy categories.
This open access book examines more than two centuries of societal development using novel historical and statistical approaches. It applies the well-being monitor developed by Statistics Netherlands that has been endorsed by a significant part of the international, statistical community. It features The Netherlands as a case study, which is an especially interesting example; although it was one of the world’s richest countries around 1850, extreme poverty and inequality were significant problems of well-being at the time. Monitors of 1850, 1910, 1970 and 2015 depict the changes in three dimensions of well-being: the quality of life 'here and now', 'later' and 'elsewhere'. The analysis of two centuries shows the solutions to the extreme poverty problem and the appearance of new sustainability problems, especially in domestic and foreign ecological systems. The study also reveals the importance of natural capital: soil, air, water and subsoil resources, showing their relation with the social structure of the ‘here and now ́. Treatment and trade of natural resources also impacted on the quality of life ‘later’ and ‘elsewhere.’ Further, the book illustrates the role of natural capital by dividing the capital into three types of raw materials and concomitant material flows: bio-raw materials, mineral and fossil subsoil resources. Additionally, the analysis of the institutional context identifies the key roles of social groups in well-being development. The book ends with an assessment of the solutions and barriers offered by the historical anchoring of the well-being and sustainability issues. This unique analysis of well-being and sustainability and its institutional analysis appeals to historians, statisticians and policy makers.
International Business And National War Interests
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Author : Ben Wubs
language : en
Publisher: Routledge
Release Date : 2008-06-11
International Business And National War Interests written by Ben Wubs and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-11 with Business & Economics categories.
This book ties together business history, the history of the Nazi economic administration and European history. It is relevant to several disciplines, including international relations, economic and business history, European history and political science.
Win Win Corporations
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Author : Shashank Shah
language : en
Publisher: Penguin UK
Release Date : 2016-12-07
Win Win Corporations written by Shashank Shah and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-07 with Literary Collections categories.
Why did Ratan Tata decide to pay for all the victims of 26/11 whether injured in the Taj or anywhere else? Why did HDFC ’s Aditya Puri insist that employees leave for home by 5.30 p.m.? How did HUL develop a cheaper, better product to beat its competitor, Nirma? What do Taj Hotels, HDFC, HUL, L&T and BPCL have in common? They are the win-win corporations! Based on over a decade of research, Shashank Shah takes these truly outstanding Indian companies and studies how they do business. Each of these companies has exceptional practices when it comes to stakeholder management. Whether the stakeholder is an employee, customer, investor, vendor or even society at large, these companies reveal how looking at everyone else’s interests doesn’t really mean compromising on your own. Often, the two complement each other and that is what makes a win-win solution for everyone. This book gives an inside look into what motivates exceptional companies and how they are a cut above the rest. Full of fascinating anecdotes, leadership philosophy and background stories of organizations, Win-Win Corporations is an inspiring read into what makes companies great.
Doing Business In Europe
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Author : Gabriele Suder
language : en
Publisher: SAGE
Release Date : 2011-12-31
Doing Business In Europe written by Gabriele Suder and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-31 with Business & Economics categories.
Electronic Inspection Copy available for instructors here This new edition of Doing Business in Europe covers all of the key topics covered on European Business courses at both undergraduate and postgraduate level, making it a must-have for students and practitioners alike. Written in a clear and accessible way, this new textbook has been fully revised and updated to take into account recent developments in Europe, changing European Union policies and the resulting business implications. This new edition draws a stronger link between the European business environment and the real business implications facing companies operating in Europe. This easy-to-follow text addresses the challenges and opportunities facing those doing business in Europe, while setting these in a global context. New to this edition: - Expanded coverage of lobbying, SMEs and globalization - New real-life case studies using a wide range of examples from across Europe - Extensive pedagogical features including a glossary, revised discussion questions and more mini case studies An accompanying comprehensive companion website www.sagepub.co.uk/suder2e provides you with full-text journal articles, an Instructor′s Manual, PowerPoint slides and a country-by-country study. The website also provides additional case studies, video material, and a multiple choice testbank for lecturers.
Spiders Of The Market
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Author : David Afriyie Donkor
language : en
Publisher: Indiana University Press
Release Date : 2016-07-04
Spiders Of The Market written by David Afriyie Donkor and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-04 with Performing Arts categories.
An analysis of the trickster spider character from West African folklore, performance, and Ghanian politics. The Ghanaian trickster-spider, Ananse, is a deceptive figure full of comic delight who blurs the lines of class, politics, and morality. David Afriyie Donkor identifies social performance as a way to understand trickster behavior within the shifting process of political legitimization in Ghana, revealing stories that exploit the social ideologies of economic neoliberalism and political democratization. At the level of policy, neither ideology was completely successful, but Donkor shows how the Ghanaian government was crafty in selling the ideas to the people, adapting trickster-rooted performance techniques to reinterpret citizenship and the common good. Trickster performers rebelled against this takeover of their art and sought new ways to out trick the tricksters. “A precise and inviting appeal to political economy, performance, and the enduring relevance of the cultural and archetypal trickster.” —D. Soyini Madison, Northwestern University “David Afriyie Donkor’s experience as a theatre artist and director supports the rich political economic component that frames this analysis of performance and performance traditions for broad audiences.” —Jesse Weaver Shipley, Haverford College “By sharing the performance experiences, rather than texts, Donkor accomplishes the challenging task of introducing rare theatre performances in a particularly compelling context for a Western readership in a global age.” —Theatre Survey “Overall, as a Ghanaian actor and director as well as a scholar, Donkor’s cultural insider analyses of ananse theatre within the space of political economy make important contributions and interventions to the discourses on performance (theory) and neoliberalism and their interaction in Ghana and Africa.” —African Studies Review
The Palgrave Companion To Lse Economics
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Author : Robert A. Cord
language : en
Publisher: Springer
Release Date : 2019-01-18
The Palgrave Companion To Lse Economics written by Robert A. Cord and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-18 with Business & Economics categories.
The London School of Economics (LSE) has been and continues to be one of the most important global centres for economics. With six chapters on themes in LSE economics and 29 chapters on the lives and work of LSE economists, this volume shows how economics became established at the School, how it produced some of the world’s best-known economists, including Lionel Robbins and Bill Phillips, plus Nobel Prize winners, such as Friedrich Hayek, John Hicks and Christopher Pissarides, and how it remains a global force for the very best in teaching and research in economics. With original contributions from a stellar cast, this volume provides economists – especially those interested in macroeconomics and the history of economic thought – with the first in-depth analysis of LSE economics.