Reputation Management Techniques In Public Relations
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Reputation Management Techniques In Public Relations
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Author : Erdemir, Ayse
language : en
Publisher: IGI Global
Release Date : 2018-01-26
Reputation Management Techniques In Public Relations written by Erdemir, Ayse and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-26 with Business & Economics categories.
Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
Reputation Management
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Author : John Doorley
language : en
Publisher: Routledge
Release Date : 2020-07-14
Reputation Management written by John Doorley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-14 with Business & Economics categories.
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Reputation Management
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Author : John Doorley
language : en
Publisher: Routledge
Release Date : 2011-04-06
Reputation Management written by John Doorley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-06 with Business & Economics categories.
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds. This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals.
Corporate Reputation Management
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Author : Craig E. Carroll
language : en
Publisher:
Release Date : 2014-12-30
Corporate Reputation Management written by Craig E. Carroll and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-30 with Business & Economics categories.
Corporate reputation is a topic of conversation among boards in every major corporation, and something that organizations ignore to their own peril. By corporate, we mean organization-level communication on behalf of companies, government entities, and non-profit organizations. Corporate communication is a broadly used term of organization-level communications that encompasses public relations, public affairs, employee communications, and other functional disciplines, to name just a few. Despite the critical mass of studies from 20 years of advances in corporate reputation studies, the field is still relatively in its infancy. The term reputation remains one with no consistent definition and it continues to be defined largely through tactics (e.g., corporate social responsibility programs, corporate advertising, crisis management) and through measurements (e.g., image research) rather than as part of business strategy. This book has two primary goals: 1) to demonstrate how the corporate communication/public relations perspective and set of skills are essential to the management of corporate reputation; 2) to be a resource guide for the senior communications officer often charged with corporate reputation management, either alone or in concert with other functions in the company. We hope the volume will become a platform for developments and discussions in the field and an authoritative reference resource for communication officers charged with corporate reputation management.
Reputation Management
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Author : John Doorley
language : en
Publisher: Taylor & Francis
Release Date : 2007
Reputation Management written by John Doorley and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.
How To Manage Your Global Reputation
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Author : Michael Morley
language : en
Publisher: NYU Press
Release Date : 2002-05
How To Manage Your Global Reputation written by Michael Morley and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05 with Business & Economics categories.
Shows how public relations (PR) really works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation. Demystifies crisis management with case histories of successes and failures of major corporations, and shows how PR professionals can set up corporate reputation management. For practitioners and students. Annotation copyrighted by Book News, Inc., Portland, OR
Reputation Management
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Author : Tony Langham
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-12-21
Reputation Management written by Tony Langham and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-21 with Business & Economics categories.
The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.
New Strategies For Reputation Management
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Author : Andrew Griffin
language : en
Publisher: Kogan Page Publishers
Release Date : 2008
New Strategies For Reputation Management written by Andrew Griffin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
New Strategies For Reputation Management shows you how to take the initiative in strategically managing your business's reputation. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age, and reveals a host of new and robust techniques and methods to ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. Covering both practical and strategic issues, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, this book is an effective guide to the field which will enable you to manage your company's reputation for success.
Strategic Reputation Management
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Author : Pekka Aula
language : en
Publisher: Routledge
Release Date : 2008-05-02
Strategic Reputation Management written by Pekka Aula and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-02 with Language Arts & Disciplines categories.
Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.
Reputation Management Revised Edition
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Author : Elearn
language : en
Publisher: Routledge
Release Date : 2009-11-03
Reputation Management Revised Edition written by Elearn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-03 with Business & Economics categories.
Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics. Titles in the series: * Business Environment * Change Management * Development for High Performance * Effective Communications * Financial Management * Information and Knowledge Management * Leadership and Management in Organisations * Leading Teams * Making Sense of Data and Information * Managing Markets and Customers * Managing for Results * Managing Health, Safety and Working Environment * Managing Legal and Ethical Principles * Managing Yourself * Positive Working Relationships * Project Management * Quality and Operations Management * Reaching Your Goals Through Innovation * Recruitment and Selection * Reputation Management The series fuses key theories and concepts with applied activities to help managers examine how they work in practice. The books are created with individuals in mind. They are designed to help you improve your management skills. Management Extra can also be used in conjunction with management programmes of study aligned to standards. Each of the books has case studies, self assessments and activities all underpinned by knowledge and understanding of the frameworks and techniques required to improve performance. Management Extra provides managers and trainers with a handbook for action and development. "You found it – what a find! A practical resource packed with all the relevant theory and suggested activities to support your professional development. An essential resource to have at your fingertips, jump in and enjoy." --Russell Jeans, Learning and Development Manager, ntl "All the essential concepts are here, presented in an easily digestible format with lots of up to date case studies and references – but, most importantly, with plenty of thought provoking activities and self-diagnostic exercises to make the learning personal and transferable." --Peter Manning, Head of Training & Development, News International Newspapers Ltd