Strategic Reputation Management
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New Strategies For Reputation Management
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Author : Andrew Griffin
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-09-03
New Strategies For Reputation Management written by Andrew Griffin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-03 with Business & Economics categories.
Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.
Reputation Management Techniques In Public Relations
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Author : Erdemir, Ayse
language : en
Publisher: IGI Global
Release Date : 2018-01-26
Reputation Management Techniques In Public Relations written by Erdemir, Ayse and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-26 with Business & Economics categories.
Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
Strategic Reputation Management
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Author : Pekka Aula
language : en
Publisher: Routledge
Release Date : 2008-05-02
Strategic Reputation Management written by Pekka Aula and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-02 with Language Arts & Disciplines categories.
Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.
Reputation Management
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Author : Sabrina Helm
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-08-29
Reputation Management written by Sabrina Helm and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-29 with Business & Economics categories.
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
Strategic Reputation Management
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Author : Pekka Aula
language : en
Publisher: Routledge
Release Date : 2020-08-11
Strategic Reputation Management written by Pekka Aula and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-11 with Business & Economics categories.
Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.
Strategic Reputation Management
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Author : Amanda Coleman
language : en
Publisher: Kogan Page Publishers
Release Date : 2024-11-03
Strategic Reputation Management written by Amanda Coleman and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-03 with Business & Economics categories.
In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it. Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation. Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management. Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.
Reputation Management
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Author : John Doorley
language : en
Publisher: Taylor & Francis
Release Date : 2007
Reputation Management written by John Doorley and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.
Corporate Reputation And Competitiveness
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Author : Gary Davies
language : en
Publisher: Psychology Press
Release Date : 2003
Corporate Reputation And Competitiveness written by Gary Davies and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.
Strategic Reputation Risk Management
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Author : J. Larkin
language : en
Publisher: Springer
Release Date : 2002-10-30
Strategic Reputation Risk Management written by J. Larkin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-30 with Business & Economics categories.
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.
Reputation Management
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Author : Tony Langham
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-12-21
Reputation Management written by Tony Langham and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-21 with Business & Economics categories.
The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.