Reputation Marketing
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Reputation Marketing
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Author : Joe Marconi
language : en
Publisher: McGraw-Hill/Contemporary
Release Date : 2002
Reputation Marketing written by Joe Marconi and has been published by McGraw-Hill/Contemporary this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Brand name products categories.
"Reputation Marketing" draws important distinctions between brand marketing, image marketing, and reputation marketing and illustrates the very different objectives, costs and outcomes of each. It reveals the intricacies of what reputation can mean to a brand or business's success as well as how to achieve it. Chapters cover subjects such as understanding reputation, the role of research in building reputation, strategies for changing a "bad" reputation, the halo effect and how to get ahead on someone else's reputation, and choosing and using new media, main-media or no media to further a reputation. Also included is a chapter titled, "The Reputation Marketing Casebook," which includes in-depth looks at reputation marketing issues related to the American Medical Association, Ford and Firestone, Levi's, American Express, The Gap, Virgin, Accenture, and other well-known companies.
Reputation Marketing
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Author : Marconi
language : en
Publisher:
Release Date : 2004-04-01
Reputation Marketing written by Marconi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-01 with categories.
Reputation Marketing
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Author : David McGarry
language : en
Publisher:
Release Date : 2014-01-27
Reputation Marketing written by David McGarry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-27 with categories.
It is true: 95% of people consult the Internet before picking a local business. And 72% of people trust reviews online! Reputation Marketing is not just another buzzword, nor is it an online business service scam. It is the new must have in your sales strategy repertoire - especially if you are a small, local business - based on the statistical reality that nearly everyone is basing whether or not they choose your business from reviews. Even if you hate Facebook, have no clue what Twitter is, and have never read a blog in your life, you need to not only think about how Internet and social media affect your business - but how you can exploit them as resources to market and improve your sales. This book aims to lay out all of the fundamentals of what "Reputation Marketing" is and how you can apply it to your business, in an easy to read, demonstrable format to which you as a small business owner can empathize and relate. The goal is not to sell you on hiring a consultant, nor to sell you on investing in super costly services you cannot afford. The goal rather is to inform you and to prepare you for the today and future that has become small business reality, and to help you make the best decisions that you can within that framework to keep earning and even drastically improve your sales in the interest of you and your employees.
Raving Patients
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Author : Len Tau
language : en
Publisher: Morgan James Publishing
Release Date : 2020-03-27
Raving Patients written by Len Tau and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-27 with Business & Economics categories.
In Raving Patients, Dr. Len Tau, a practicing dentist in Philadelphia and online reputation specialist, shares simple tips and best practices to become visible and demonstrate credibility online. Dental practices waste thousands of dollars and hundreds of hours trying to find new patients using methods that may have worked decades ago but no longer work today. Raving Patients teaches dentists how to get exponentially better marketing results for a fraction of the time and money using a simple combination of online and offline reputation marketing strategies that take only minutes to implement. The strategies within Raving Patients help dental practices rise up search engine results when patients in their area search for new dentists. Dr. Tau also presents proven methodologies that help dental practices stand out as the practice of choice in their area. This generates a steady flow of patients who are more likely to move forward with treatment recommendations than other dental marketing strategies.
How To Protect Or Destroy Your Reputation Online
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Author : John David
language : en
Publisher: Red Wheel/Weiser
Release Date : 2016-10-24
How To Protect Or Destroy Your Reputation Online written by John David and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-24 with Business & Economics categories.
With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. How to Protect (Or Destroy) Your Reputation Online will show you how to: Remove negative content from search results. React and respond to an online attack. Understand and manage online reviews. Use marketing strategies to both improve your online reputation and bolster your bottom line. How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.
Reputation Marketing
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Author : Davide Ippolito
language : en
Publisher: Blurb
Release Date : 2019-05-23
Reputation Marketing written by Davide Ippolito and has been published by Blurb this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-23 with Business & Economics categories.
All is Brand. reputation is everythnig. Before stating anything we must specify that we have the autority to do it. Davide Ippolito is main marketing consultant in Italy on reputation's issues.
Reputation Transfer To Enter New B To B Markets
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Author : Christine Falkenreck
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-10-17
Reputation Transfer To Enter New B To B Markets written by Christine Falkenreck and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-17 with Business & Economics categories.
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage. Contemporary research concerning antecedents and consequences of reputation in the domain of marketing is dominated by branding and line extension issues. Organizations’ communication efforts and the relation of reputation and the c- munication media are not fully understood; nor have they been challenged up to now. Moreover, customers’ perception of reputation is clearly embedded in their cultural context. However, contemporary marketing research restricts both conceptual and empirical considerations to Western-type cultures. Frequently, even the differences in Western-type cultures are neglected. Considering these shortcomings in contemporary marketing research, Dr. Christine Falkenreck investigates the opportunities and limits, and also the potential bene?ts and dangers of transferring a vendor’s positive reputation to product categories never produced or offered by the considered vendor. Embedding the empirical investigation of both reputation management and reputation transfer in a coherent theoretical framework, which is grounded in the Commitment-Trust theory, is her merit. She derives and validates an integrated model that appears to be valid in all cultures considered in her study. The results of this analysis contribute substantially to our understanding of reputation measuring and managing. These results are not restricted to academic interests and they provided practitioners with a variety of new insights. Thus, this thesis will ho- fully be widely discussed in both academia and management practice.
Corporate Reputation
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Author : Stuart Roper
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2012
Corporate Reputation written by Stuart Roper and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Brand name products categories.
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, interact and can impact on corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods. Corporate Reputation, Brand and Communication: defines what is meant by corporate reputation discusses the rise in importance and complexity of managing corporate reputation considers the nature and characteristics of corporate brands stresses the importance of employees in the development of strong corporate brands explores how corporate communication can influence branding, image and reputation. Key features Chapter objectives - each chapter opens with a brief commentary on the broad issues that will be addressed, to help signal the primary topics that are covered in the chapter and so guide the learning experience. Viewpoints - these examples demonstrate how a particular aspect of corporate reputation has been used by an organisation in a particular context. They feature companies such as Ryanair, MTV, Google, Disney and Médecins Sans Frontières. Summaries and minicases - chapter summaries, followed by discussion questions, enable you to consolidate and test your understanding of the content of each chapter. Mini case studies help readers consider some of the issues explored within each Part of the book. Online resources - students have access to further materials on the accompanying website, including short video presentations by the authors explaining the main concepts outlined in each chapter, and annotated weblinks. For lecturers there is an Instructor's Manual and customisable PowerPoint slides. Go to www.pearsoned.co.uk/roperfill This is the essential companion for undergraduate and postgraduate students studying corporate reputation, branding, corporate communication and public relations. It is also an invaluable resource for students studying for professional marketing qualifications, most notably the 'Managing Corporate Reputation' module on the Professional Postgraduate Diploma offered by The Chartered Institute of Marketing. About the authors Dr Stuart Roper is Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBS's Corporate Communications and Reputation Management Masters programme. Chris Fill is the founder and Managing Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Grenoble Graduate School of Business and is a Fellow of The Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM's Professional Postgraduate Diploma module, 'Managing Corporate Reputation'.
Managing Online Reputation
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Author : Charlie Pownall
language : en
Publisher: Springer
Release Date : 2015-09-29
Managing Online Reputation written by Charlie Pownall and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-29 with Business & Economics categories.
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Reputation Management
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Author : Sabrina Helm
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-08-29
Reputation Management written by Sabrina Helm and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-29 with Business & Economics categories.
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?