Retail Category Management
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Retail Category Management
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Author : Alexander Hübner
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-08-30
Retail Category Management written by Alexander Hübner and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-30 with Business & Economics categories.
Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.
Retail Category Management
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Author : Deborah C. Fowler
language : en
Publisher: Prentice Hall
Release Date : 2012
Retail Category Management written by Deborah C. Fowler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Consumers categories.
This work starts off with fundamental concepts, such as an explanation fo the original eight-step category, before moving to more complex topics, including the latest models and concepts in the field of retail category management.
Category Management Principles
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Author : Russell Zwanka
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-04-08
Category Management Principles written by Russell Zwanka and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with categories.
It is an exciting time to be in the food industry! Not only are the customers more informed than ever, but the demands they place on their retailers of choice include personalization, lifestyles, and connectivity. When will they run out of their favorite product? When do their demands change throughout their lives? When do they want you to help them, and when do they want you to back off? All are questions at the top of every food retailer's mind. In this text, we will take the reader from the origin of the science we call Category Management, through to the best practices and Category Management's impact for the future. You will learn how the Category Business Plan has evolved over time. And you will also learn how the basics have really never changed. The customer of today, as did the customer of yesterday, places his or her trust, loyalty and confidence in their retailers of choice. The best retailers are the ones who cover the basics every day! Category Management will help you along the journey!
Consumer Centric Category Management
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Author : ACNielsen
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-12
Consumer Centric Category Management written by ACNielsen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-12 with Business & Economics categories.
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.
Consumer Centric Category Management
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Author : ACNielsen
language : en
Publisher: John Wiley & Sons
Release Date : 2014-06-09
Consumer Centric Category Management written by ACNielsen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-09 with Business & Economics categories.
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.
Dynamic Competitive Analysis In Marketing
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Author : Steffen Jorgensen
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Dynamic Competitive Analysis In Marketing written by Steffen Jorgensen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis.
Who Killed Category Management
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Author : Mark Taylor
language : en
Publisher: CreateSpace
Release Date : 2013-12-18
Who Killed Category Management written by Mark Taylor and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-18 with Business & Economics categories.
What is Who Killed Category Management about? Simply put, its about your future. Wealth, success and security. If you are in Retail, FMCG, or Manufacturing and want a job in 5 years you should read this book today! Our world is about to crumble. Never before has a Tornado of destruction this large touched down in the retail sector. It you think e-tailing is changing the face of traditional shopper behaviour you haven't seen anything yet. "Who Killed Category Management" is a sometimes funny and often challenging look at what success and failure looks like for satisfying tomorrows shoppers and consumers. It is what every Salesperson, Marketeer, and Retailer needs to know about Retail Shopper Management. It not only provides crucial insight into retailer manufacturer relationships it also adds value and highlights opportunities that can deliver a defensible strategy for success and, for some, millions of dollars in additional profit. It is not a traditional desert dry business encyclopaedia. Instead it takes you on several journeys so sit back and enjoy the ride.
Retail Management
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Author : Madhukant Jha
language : en
Publisher: Gyan Publishing House
Release Date : 2009
Retail Management written by Madhukant Jha and has been published by Gyan Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Retail Product Management
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Author : Rosemary Varley
language : en
Publisher: Routledge
Release Date : 2013-01-11
Retail Product Management written by Rosemary Varley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-11 with Business & Economics categories.
Providing the opportunity to acquire a deeper knowledge of a key area of retailing management – managing the product range – this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including: stock level management allocation of outlet space for products store design mail order shopping digital TV shopping. With learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international multi-sector case studies (including Reebok, Benetton, and The Body Shop), this significant text is a valuable reference for those involved in the retail sector.
Retail Management
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Author : S.C. Bhatia
language : en
Publisher: Atlantic Publishers & Dist
Release Date : 2008
Retail Management written by S.C. Bhatia and has been published by Atlantic Publishers & Dist this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Retail trade categories.