Retailization
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Retailization
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Author : Lars Thomassen
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
Retailization written by Lars Thomassen and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Presents a study on how corporations and their brands deal with this era. This book shows how to establish a business approach that can better meet the needs of shoppers by activating revolutionary selling situations. It articulates that corporations must undertake a radical reinvention of how they reach their customers to sell their products.
Retailization
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Author : Lars Thomassen
language : en
Publisher: Kogan Page Publishers
Release Date : 2006-05-03
Retailization written by Lars Thomassen and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-03 with Business & Economics categories.
In perhaps the most creative and authoritative book on selling brands ever written, international business experts Keith Lincoln, Anthony Aconis and Lars Thomassen, reveal how the world's most successful brands sell themselves to today's increasingly demanding shoppers and retailers. As the world of mass communications evolves into the world of media of the masses the very concept of the brand is transforming - from branding to the shelf to branding from the shelf. Two years in the analysis Retailization is the largest study ever conducted on how corporations and their brands are dealing (or not dealing) with this new era. The study covering over twenty countries worldwide and interviews with some of the leading brand marketers has drawn on countless examples of both creative execution and retail impact. Retailization shows how to establish a business approach that can better meet the needs of today's shopping Kings and Queens by creating and activating revolutionary selling situations. The central thesis of this book is that corporations must undertake nothing less than a radical reinvention of how they reach their customers to sell their products. The shelf where products are sold is the new centre of the business and communications universe. The answer to how to get the most from this change lies in a radically new business philosophy - RETAILIZATION. Retailization presents an innovative and pragmatic step by step process to help businesses rethink, reimagine and restructure their entire business and brand efforts around the retail strategies and executions that can better meet the needs of today's shopping Kings and Queens. Research shows that we have as little as four seconds to get a shopper's attention. The authors explain what you need to do to guarantee that you own that four seconds from understanding your competitive arena and context to understanding the nature of today's shopper. From there they explain how you can optimize the creation of your products, your retail impact and your communications. Finally, they demonstrate how to activate the process through retailizing your entire organization from top to bottom and we how to verify the results.
Retailization Brand Survival In The Age Of Retailer Power
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Author : Lars Thomassen
language : en
Publisher:
Release Date :
Retailization Brand Survival In The Age Of Retailer Power written by Lars Thomassen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Retailisation
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Author : Francesca de Châtel
language : en
Publisher: Routledge
Release Date : 2004-08-02
Retailisation written by Francesca de Châtel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-02 with Business & Economics categories.
Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailization reflects the complexity and diffusion of information processes and the media in the online market. The authors explore the all-pervasive nature of retail in the physical world, the virtual world and the peripheral spaces in between. Coverage includes: interviews with Asda, MOMA, the Tate Modern, Wal-Mart, Sony, Habitat, Manchester United and Volkswagen, while Bill Mitchell, Dean of Architecture at MIT, architects Jon Jerde, Rem Koolhas and Ben van Berkel, as well as David Peek, psychologist behind the Bluewater Shopping Mall, are all individually interviewed.
How To Succeed At Retail
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Author : Keith Lincoln
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-05-03
How To Succeed At Retail written by Keith Lincoln and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-03 with Business & Economics categories.
Who are the world's best retail brands? Is there a formula for success you can learn from? How to Succeed at Retail helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller Retailization, it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates success in action with 25 winning international case studies that show you some inspirational ways forward. Fast-paced and accessible, it concludes with an operational methodology which can be applied to any and every business. By introducing you to new ideas, winning cases and real tools, How to Succeed at Retail will help you to develop and implement an actionable brand vision. An accompanying website provides access to further case studies, strategies, tools and downloads. Featured case studies: Apple; Assa Abloy; Bose; Courvoisier; Dyson; Easyjet; Gillette; Gooh!; Guiness; Hennes & Mauritz; Holland & Holland; Innocent; Karmaloop; Oliviers & Co; P&G; Peroni; Red Bull; REI; Senseo; Starbucks; Superquinn; Tchibo; Whole Foods Market; Yoyamart; Zara.
The Long And Short Of Hedge Funds
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Author : United States. Congress. House. Committee on Financial Services. Subcommittee on Capital Markets, Insurance, and Government Sponsored Enterprises
language : en
Publisher:
Release Date : 2003
The Long And Short Of Hedge Funds written by United States. Congress. House. Committee on Financial Services. Subcommittee on Capital Markets, Insurance, and Government Sponsored Enterprises and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Private Label
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Author : Keith Lincoln
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-05-03
Private Label written by Keith Lincoln and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-03 with Business & Economics categories.
Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.
Us Hedge Investment Funds Handbook Volume 1 Strategic Information And Regulations
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Author : IBP USA
language : en
Publisher: Lulu.com
Release Date : 2009-03-20
Us Hedge Investment Funds Handbook Volume 1 Strategic Information And Regulations written by IBP USA and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-20 with Business & Economics categories.
2011 Updated Reprint. Updated Annually. Hedge Investment Funds Handbook
Retailization
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Author : Emanuele Sacerdote
language : it
Publisher: FrancoAngeli
Release Date : 2016-01-07T00:00:00+01:00
Retailization written by Emanuele Sacerdote and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-07T00:00:00+01:00 with Business & Economics categories.
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How To Protect Investors
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Author : Niamh Moloney
language : en
Publisher: Cambridge University Press
Release Date : 2010-01-21
How To Protect Investors written by Niamh Moloney and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-21 with Law categories.
As governments around the world withdraw from welfare provision and promote long-term savings by households through the financial markets, the protection of retail investors has become critically important. Taking as a case study the wide-ranging EC investor-protection regime which now governs EC retail markets after an intense reform period, this critical, contextual and comparative examination of the nature of investor protection explores why the retail investor should be protected, whether retail investor engagement with the markets should be encouraged and how investor protection laws should be designed, particularly in light of the financial crisis. The book considers the implications of the EC's investor protection rules 'on the books' but also considers investor protection law and policy 'in action', drawing on experience from the UK retail market and in particular the Financial Services Authority's extensive retail market activities, including the recent Retail Distribution Review and the Treating Customers Fairly strategy.