Reverse Innovation Insights From Western Medical Equipment Manufacturers In China
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Reverse Innovation Insights From Western Medical Equipment Manufacturers In China
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Author :
language : en
Publisher:
Release Date : 2012
Reverse Innovation Insights From Western Medical Equipment Manufacturers In China written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
In den letzten Jahren konnten Firmen aus Schwellenländern ihre Marktanteile sowohl in Industrie- als auch in Schwellenländern durch Reverse Innovation vergrössern. Reverse Innovation bezeichnet dabei schlichte, frugale Produkte, die in Schwellenländern entwickelt und auch in Industrieländern vermarktet werden. Ihr Erfolg gefährdet den weltweiten Marktanteil westlicher multinationaler Unternehmen (MNC), da sich diese traditionell nur auf fortschrittliche Produkte für die wenigen, wohlhabenden Kunden an der Spitze der ökonomischen Pyramide konzentriert haben. Das Phänomen Reverse Innovation wird aktuell in Wissenschaft und Praxis stark diskutiert. Bisherige Erkenntnisse beschränken sich jedoch auf die Beschreibung anekdotischer Beispiele. Die Frage, wie westliche MNCs erfolgreich Reverse Innovation fördern, um wettbewerbsfähig zu bleiben, ist unbeantwortet. Bestehende wissenschaftliche Literatur kann bislang nur beschränkt Erkenntnisse liefern. Darüber hinaus stellt Reverse Innovation bisherige theoretische Annahmen des Produktlebenszyklus in Frage. Traditionell basieren Innovationen auf neuen Technologien. Diese diffundieren von Industrie- hin zu Schwellenländern. Basierend auf den empirischen Daten von vier Fallstudien westlicher Medizintechnikunternehmen bietet die vorliegende Arbeit eine Konzeptualisierung von Reverse Innovation. Sie gibt detaillierte Einblicke in Entscheidungs- und Umsetzungsstrukturen, welche Reverse Innovation fördern. Die Ergebnisse zeigen, dass Reverse Innovation auf zwei voneinander unabhängigen Prozessen basiert: der Entwicklung von frugalen Innovationen für Kunden mit begrenzten Ressourcen und der anschließenden globalen Vermarktung. Frugale Innovationen werden durch die Niederlassung im Schwellenland entwickelt, die einzig-artige Fähigkeiten für deren Entwicklung besitzt. Die Entwicklung beinhaltet technologisches und marktbasiertes Wissen. Beide Wissensarten werden unterschiedlich.
Mastering Innovation In China
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Author : Joachim Jan Thraen
language : en
Publisher: Springer
Release Date : 2016-07-13
Mastering Innovation In China written by Joachim Jan Thraen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-13 with Business & Economics categories.
Joachim Jan Thraen uses insights from history to provide a fresh perspective on China’s potential transition towards a global innovation leader. He applies historical evidence from countries like the United States, Germany, and Japan in the 19th and 20th century and builds on results from four case studies to reveal key strategies that firms can utilize to leverage China as a global hub of innovation. China’s large market, strong manufacturing networks, increasing R&D capabilities, and a government strongly supporting innovation provide unique opportunities for new forms of innovation driven by efficiency, rapid commercialization, and large volumes. Managers that understand China’s innovation trajectory and adjust innovation strategies accordingly will achieve greater success in mastering innovation in China as a foundation for global competitiveness.
New Waves In Innovation Management Research Ispim Insights
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Author : Marcus Tynnhammar
language : en
Publisher: Vernon Press
Release Date : 2019-02-02
New Waves In Innovation Management Research Ispim Insights written by Marcus Tynnhammar and has been published by Vernon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-02 with Business & Economics categories.
Launched in 2011 to recognize the prolific contribution that PhD dissertations make to the field of Innovation Management, the ISPIM Dissertation Award selects three winners from the possible 100+ entries every year. Aided in the selection process by the generous support of Innovation Leaders, the ISPIM presents the awards at their annual Innovation Conference. With only three finalists being selected each year, many excellent submissions do not receive the recognition they deserve. To rectify this, the 2018 ISPIM Dissertation Award cast its spotlight beyond the top three dissertations and onto a much greater number of entries. Compiling the top 28 submissions received this year, 'New Waves in Innovation Management Research' is organized into six thematic sections that cover areas such as investments, collaboration, and creativity. Presenting a broad range of case studies and data from across global, this edited volume illustrates the breadth of research potential in the coming wave of innovation management. This book will be of interest to students, researchers and professional managers, alike, who are interested in or actively involved in the latest research on innovation management.
Innovation From Emerging Markets
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Author : Fernanda Cahen
language : en
Publisher: Cambridge University Press
Release Date : 2021-03-25
Innovation From Emerging Markets written by Fernanda Cahen and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-25 with Business & Economics categories.
Reveals the breadth of innovation in emerging markets, from drivers and types to outcomes and implications.
Innovation In Emerging Markets
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Author : J. Haar
language : en
Publisher: Springer
Release Date : 2016-11-16
Innovation In Emerging Markets written by J. Haar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-16 with Political Science categories.
Innovation is sweeping the globe at breakneck speed, and emerging markets are where tremendous growth and opportunity reside. Jerry Haar and Ricardo Ernst delve into the forces and drivers that shape innovation in emerging markets and present case studies, along with a summation of the key features and outlook for innovation over the next decade.
Reverse Innovation In Health Care
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Author : Vijay Govindarajan
language : en
Publisher: Harvard Business Press
Release Date : 2018-06-19
Reverse Innovation In Health Care written by Vijay Govindarajan and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-19 with Business & Economics categories.
Health-Care Solutions from a Distant Shore Health care in the United States and other nations is on a collision course with patient needs and economic reality. For more than a decade, leading thinkers, including Michael Porter and Clayton Christensen, have argued passionately for value-based health-care reform: replacing delivery based on volume and fee-for-service with competition based on value, as measured by patient outcomes per dollar spent. Though still a pipe dream here in the United States, this kind of value-based competition is already a reality--in India. Facing a giant population of poor, underserved people and a severe shortage of skills and capacity, some resourceful private enterprises have found a way to deliver high-quality health care, at ultra-low prices, to all patients who need it. This book shows how the innovations developed by these Indian exemplars are already being practiced by some far-sighted US providers--reversing the typical flow of innovation in the world. Govindarajan and Ramamurti, experts in the phenomenon of reverse innovation, reveal four pathways being used by health-care organizations in the United States to apply Indian-style principles to attack the exorbitant costs, uneven quality, and incomplete access to health care. With rich stories and detailed accounts of medical professionals who are putting these ideas into practice, this book shows how value-based delivery can be made to work in the United States. This "bottom-up" change doesn't require a grand plan out of Washington, DC, agreement between entrenched political parties, or coordination among all players in the health-care system. It needs entrepreneurs with innovative ideas about delivering value to patients. Reverse innovation has worked in other industries. We need it now in health care.
Reverse Innovation
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Author : Vijay Govindarajan
language : en
Publisher: Harvard Business Press
Release Date : 2012-04-10
Reverse Innovation written by Vijay Govindarajan and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-10 with Business & Economics categories.
A New York Times, Wall Street Journal, USA Today, Amazon Bestseller Reverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones. Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing—and if you want your firm to survive, you’d better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse. CEOs of the world’s most influential companies agree and have cited Reverse Innovation as their playbook for the next generation of global growth. Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You’ll follow some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo) through stories that illustrate exactly what works and what doesn’t. If you’re in a Western economy, you need to accept that the future lies far from home. But the idea is not just for Western audiences. If innovation is at the heart of your company or your career, no matter where you practice business, Reverse Innovation is a phenomenon you need to understand. This book will help you do that.
Chinafy
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Author : Joanna Hutchins
language : en
Publisher: Marshall Cavendish International Asia Pte Ltd
Release Date : 2023-06-15
Chinafy written by Joanna Hutchins and has been published by Marshall Cavendish International Asia Pte Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-15 with Business & Economics categories.
Western business leaders make two key assumptions about China: that China is always copying the West, and that the West is the seat of innovation. The truth is surprising: China is both copying and innovating, and while Western businesses are busy looking for the next new thing, China is rapidly iterating on what’s already been done and pushing ahead. While businesses in the West are getting disrupted and left behind, the savvy leaders among them can learn, innovate, and excel – by copying China’s playbook! Chinafy distils the key lessons from China to unlock business potential anywhere in the world. These lessons serve as catalysts for how to “Chinafy” innovation for growth. Taking a deep dive into the workings of China’s most successful brands – from Haier to ByteDance – author Joanna Hutchins reveals what it takes to get ahead in the world of business and innovation.
Collaboration And Co Creation
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Author : Gaurav Bhalla
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-02
Collaboration And Co Creation written by Gaurav Bhalla and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-02 with Business & Economics categories.
Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>
Frugal Innovation In Healthcare
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Author : Aditi Ramdorai
language : en
Publisher: Springer
Release Date : 2015-04-29
Frugal Innovation In Healthcare written by Aditi Ramdorai and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-29 with Medical categories.
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.