Revisiting Consumer Animosity Of Chinese Consumers
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Revisiting Consumer Animosity Of Chinese Consumers
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Author : Garick Kea
language : en
Publisher:
Release Date : 2008
Revisiting Consumer Animosity Of Chinese Consumers written by Garick Kea and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer behavior categories.
Modelling Effects Of Consumer Animosity
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Author : Hwee Ping Garick Kea
language : en
Publisher:
Release Date : 2008
Modelling Effects Of Consumer Animosity written by Hwee Ping Garick Kea and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
This study aims to examine the effects of animosity on consumers\U+2019\ willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). While consumers\U+2019\ reluctance to purchase foreign products from countries that they have animosity towards is clearly evident in the current literature, little is known about consumers\U+2019\ attitudes towards hybrid products. As such, the study introduces this new construct (i.e. willingness to buy hybrid products) to the animosity model to determine if animositic consumers would be more receptive or willing to accept hybrid products where the animositic tendencies towards foreign countries in question can be negated by the products\U+2019\ domestic affiliations. To conduct this investigation, the study is undertaken in China where the Chinese consumers\U+2019\ animosity towards the Japanese was examined. The data with a usable sample size of 435 were collected in the Chinese city of Nanjing. The findings of the study revealed that the high level of animosity present against the Japanese resulted in the Chinese consumers\U+2019\ unwillingness to buy Japanese products. More importantly, results showed that the Chinese consumers are not any more receptive to hybrid products as such domestic affiliations have not diluted the animosity. Consistent with the literature, the study has also validated that consumer animosity to be a higher-order construct indicated by war and economic animosity. Under the conditions of extreme animosity, consumer ethnocentrism does not take a significant role in influencing other constructs in the animosity model.
China Made
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Author : Karl Gerth
language : en
Publisher: BRILL
Release Date : 2020-05-11
China Made written by Karl Gerth and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-11 with History categories.
"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations."
Soft Computing In Management And Business Economics
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Author : Anna M. Gil-Lafuente
language : en
Publisher: Springer
Release Date : 2012-06-23
Soft Computing In Management And Business Economics written by Anna M. Gil-Lafuente and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-23 with Technology & Engineering categories.
This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.
Product Country Images
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Author : Nicolas Papadopoulos
language : en
Publisher: Routledge
Release Date : 2014-05-01
Product Country Images written by Nicolas Papadopoulos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Business & Economics categories.
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
International Consumer Behavior In The 21st Century
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Author : A. Coskun Samli
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-28
International Consumer Behavior In The 21st Century written by A. Coskun Samli and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-28 with Business & Economics categories.
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
Co Creation And Well Being In Tourism
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Author : Antónia Correia
language : en
Publisher: Springer
Release Date : 2017-04-05
Co Creation And Well Being In Tourism written by Antónia Correia and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-05 with Business & Economics categories.
This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation – the creation or enhancement of value through tourist engagement with tourism providers and other tourists – is increasingly playing in enriching tourist experiences. A combination of theoretical and empirically based contributions relating to various tourism contexts shed light on existing and potential contributions of tourists and destination providers to tourist well-being. Readers will find novel and compelling insights into both the very nature of wellbeing as perceived by the tourist and the opportunities that are emerging as tourists become savvy decision-makers capable of activating their own networks and resources in order to shape their experiences. The book will be of interest for all who wish to learn more about the character and the construction of well-being within tourism, the relationship of well-being to a range of factors, and the ways in which tourism operators can assist tourists in creating high-value experiences.
New Diasporas
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Author : Nicholas Van Hear
language : en
Publisher: Routledge
Release Date : 2005-08-18
New Diasporas written by Nicholas Van Hear and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-18 with Political Science categories.
First published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.
Brands
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Author : S. Hart
language : en
Publisher: Springer
Release Date : 1997-11-14
Brands written by S. Hart and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-11-14 with Business & Economics categories.
Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.
The Chinese Navy
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Author :
language : en
Publisher: Smashbooks
Release Date : 2012
The Chinese Navy written by and has been published by Smashbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with China categories.