Revolution In Marketing Market Driving Changes
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Revolution In Marketing Market Driving Changes
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Author : Harlan E. Spotts
language : en
Publisher: Springer
Release Date : 2014-10-23
Revolution In Marketing Market Driving Changes written by Harlan E. Spotts and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-23 with Business & Economics categories.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.
Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-01-05
Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-05 with Business & Economics categories.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Bringing The Soul Back To Marketing
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Author : Vincent Jeseo
language : en
Publisher: Springer Nature
Release Date : 2024
Bringing The Soul Back To Marketing written by Vincent Jeseo and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Electronic books categories.
The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
New Business Models In The Course Of Global Crises In South Asia
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Author : Amina Omrane
language : en
Publisher: Springer Nature
Release Date : 2021-10-19
New Business Models In The Course Of Global Crises In South Asia written by Amina Omrane and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-19 with Business & Economics categories.
To survive and sustain businesses during such times of crisis becomes difficult for managers and entrepreneurs. This in turn amplifies the importance of designing new flexible and adaptive business models. This book addresses different business situations that occur during national and global crises, such as the COVID-19 pandemic. Specifically, it proposes new and inspiring business models for various industries such as service and retail industry using different statistical software like SPSS and AMOS. It discusses the various changing elements of businesses such as the application of artificial intelligence (AI) and machine learning and how to cope with these unexpected business elements to maintain sustainable development.
Strategic Imperatives And Core Competencies In The Era Of Robotics And Artificial Intelligence
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Author : Batko, Roman
language : en
Publisher: IGI Global
Release Date : 2016-11-30
Strategic Imperatives And Core Competencies In The Era Of Robotics And Artificial Intelligence written by Batko, Roman and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-30 with Computers categories.
The use of machines has changed the workplaces of today. While machinery is still not able to perform certain jobs that require creative or non-routine functions, their continuous advancements have shifted the dynamic between organizations and manual laborers. Strategic Imperatives and Core Competencies in the Era of Robotics and Artificial Intelligence focuses on contemporary organizations and their use of new competencies. Featuring coverage on new skill identification and best practices for management, this book is essential for professionals, administrators, researchers, and students seeking current research on the latest developments in technological applications in the workplace.
Research Anthology On Reliability And Safety In Aviation Systems Spacecraft And Air Transport
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2020-09-24
Research Anthology On Reliability And Safety In Aviation Systems Spacecraft And Air Transport written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-24 with Transportation categories.
As with other transportation methods, safety issues in aircraft can result in a total loss of life. Recently, the air transport industry has come under immense scrutiny after several deaths occurred due to aircraft design and airlines that allowed improperly inspected aircraft to fly. Spacecraft too have found errors in system software that could lead to catastrophic failure. It is imperative that the aviation and aerospace industries continue to revise and refine safety protocols from the construction and design of aircraft, to secure and improve aviation systems, and to test and inspect aircraft. The Research Anthology on Reliability and Safety in Aviation Systems, Spacecraft, and Air Transport is a vital reference source that examines the latest scholarly material on the use of adaptive and assistive technologies in aviation to establish clear guidelines for the design and implementation of such technologies to better serve the needs of both military and civilian pilots. It also covers new information technology use in aviation systems to streamline the cybersecurity, decision making, planning, and design processes within the aviation industry. Highlighting a range of topics such as air navigation systems, computer simulation, and airline operations, this multi-volume book is ideally designed for pilots, scientists, engineers, aviation operators, air traffic controllers, air crash investigators, teachers, academicians, researchers, and students.
Global Intermediation And Logistics Service Providers
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Author : Saglietto, Laurence
language : en
Publisher: IGI Global
Release Date : 2017-01-18
Global Intermediation And Logistics Service Providers written by Saglietto, Laurence and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-18 with Business & Economics categories.
As modern organizations become more globalized and diverse, they require additional assistance to maintain effective workflows. With the support of intermediary partners, businesses can enhance their various management processes. Global Intermediation and Logistics Service Providers is a comprehensive reference source for the latest scholarly material on outsourcing strategies in contemporary business environments and examines the role of intermediaries in the dynamics of decision-making and process management. Highlighting pivotal discussions across a myriad of relevant topics, such as open innovation, competitive advantage, and social capital, this book is ideally designed for professionals, practitioners, researchers, and students interested in the impact of service providers within industrial organizations.
Intelligent Systems And Networks
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Author : Ngoc Le Anh
language : en
Publisher: Springer Nature
Release Date : 2022-07-19
Intelligent Systems And Networks written by Ngoc Le Anh and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-19 with Technology & Engineering categories.
This book presents Proceedings of the International Conference on Intelligent Systems and Networks (ICISN 2022), held at Hanoi in Vietnam. It includes peer reviewed high quality articles on Intelligent System and Networks. It brings together professionals and researchers in the area and presents a platform for exchange of ideas and to foster future collaboration. The topics covered in this book include- Foundations of Computer Science; Computational Intelligence Language and speech processing; Software Engineering Software development methods; Wireless Communications Signal Processing for Communications; Electronics track IoT and Sensor Systems Embedded Systems; etc.
International Business
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Author : James Oldroyd
language : en
Publisher: John Wiley & Sons
Release Date : 2023-06-05
International Business written by James Oldroyd and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-05 with categories.
Research Handbook On E Government
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Author : Welch, Eric W.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-10-15
Research Handbook On E Government written by Welch, Eric W. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Political Science categories.
E-government is an increasingly well-established and wide-ranging field, in which there has been an explosion of new technologies, applications, and data resulting in new challenges and opportunities for e-government research and practice. This Research Handbook advances research in the field of e-government by first recognizing its roots and documenting its growth and progress. It investigates the advent and implications of new technologies, and structures the content around core topics of service, management, engagement and access. Two additional sections examine the role of e-government in developing countries and smart cities.