Revolution Per Facebook Das Social Network Als Instrument Des Netzaktivismus
DOWNLOAD
Download Revolution Per Facebook Das Social Network Als Instrument Des Netzaktivismus PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Revolution Per Facebook Das Social Network Als Instrument Des Netzaktivismus book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Revolution Per Facebook Das Social Network Als Instrument Des Netzaktivismus
DOWNLOAD
Author : Katharina Bergmaier
language : de
Publisher: GRIN Verlag
Release Date : 2013-06-20
Revolution Per Facebook Das Social Network Als Instrument Des Netzaktivismus written by Katharina Bergmaier and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-20 with Social Science categories.
Facebook ‒ kein anderes soziales Netzwerk hat die Welt so verändert. Aber neben der Vernetzung mit Freunden erweist sich Facebook unerwartet als ideale Plattform für Online-Protest-Aktionen. Der Hacktivismus via Facebook bietet für Protestaktionen völlig neue Möglichkeiten, innerhalb kürzester Zeit internationale Reichweite und Öffentlichkeit zu gewinnen, Beispiele wie die Jasminrevolution in Arabien zeugen davon. Dieses Buch widmet sich daher folgenden Fragen: Wie entsteht dort Zusammenhalt? Wie werden Protestaktionen ins Leben gerufen? Welche Chancen und Risiken liegen somit in sozialen Netzwerken? Aus dem Inhalt: Daten und Fakten zu Facebook, Definition von Netzaktivismus und Hacktivismus, elektronischer ziviler Widerstand, soziale Kohäsion.
Viral Marketing Within Social Networking Sites The Creation Of An Effective Viral Marketing Campaign
DOWNLOAD
Author : Sven Wilde
language : en
Publisher: Diplomica Verlag
Release Date : 2013-06
Viral Marketing Within Social Networking Sites The Creation Of An Effective Viral Marketing Campaign written by Sven Wilde and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06 with Business & Economics categories.
Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing as well as the preferred types of Viral Marketing messages are illustrated. They help to understand how to create and design an effective Viral Marketing Campaign.
User Perception Of Targeted Ads In Online Social Networks
DOWNLOAD
Author : Timo Beck
language : en
Publisher: GRIN Verlag
Release Date : 2011-02-20
User Perception Of Targeted Ads In Online Social Networks written by Timo Beck and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-20 with Business & Economics categories.
Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Owing to the phenomenal growth of online social networks and the resulting interest of marketers in this new medium, this thesis investigates user perception of targeted advertisements on Facebook, the world’s largest and fastest growing social network. Based on a critical literature review, results of previous research studies, and expert interviews with social media practitioners, the author develops a conceptual framework consisting of seven factors that are theorised to impact on how users perceive personalised ads in a social network environment. This framework is partially verified on an empirical basis by means of an online survey among 97 Facebook users. The results provide novel and useful insights into user perception of targeted ads on Facebook that could be used as guidelines for practitioners and as a starting point for further studies.
Social Media And The Politics Of Reportage
DOWNLOAD
Author : S. Bebawi
language : en
Publisher: Springer
Release Date : 2014-09-23
Social Media And The Politics Of Reportage written by S. Bebawi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-23 with Social Science categories.
Social Media and the Politics of Reportage explores the journalistic challenges, issues and opportunities that have risen as a result of social media increasingly being used as a form of crisis reporting within the field of global journalism, with a focus on the protests during the 'Arab Spring'.
Networks Without A Cause
DOWNLOAD
Author : Geert Lovink
language : en
Publisher: Polity
Release Date : 2012-03-19
Networks Without A Cause written by Geert Lovink and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-19 with Social Science categories.
With the vast majority of Facebook users caught in a frenzy of ‘friending’, ‘liking’ and ‘commenting’, at what point do we pause to grasp the consequences of our info-saturated lives? What compels us to engage so diligently with social networking systems? Networks Without a Cause examines our collective obsession with identity and self-management coupled with the fragmentation and information overload endemic to contemporary online culture. With a dearth of theory on the social and cultural ramifications of hugely popular online services, Lovink provides a path-breaking critical analysis of our over-hyped, networked world with case studies on search engines, online video, blogging, digital radio, media activism and the Wikileaks saga. This book offers a powerful message to media practitioners and theorists: let us collectively unleash our critical capacities to influence technology design and workspaces, otherwise we will disappear into the cloud. Probing but never pessimistic, Lovink draws from his long history in media research to offer a critique of the political structures and conceptual powers embedded in the technologies that shape our daily lives.
Tweets From Tahrir
DOWNLOAD
Author : Alex Nunns
language : en
Publisher: OR Books
Release Date : 2011
Tweets From Tahrir written by Alex Nunns and has been published by OR Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Computers categories.
The Twitter posts of the activists who brought heady days of revolution to Egypt in early 2011, paint a picture of an uprising in real time. This book brings together a selection of key tweets in a compelling, fastpaced narrative, allowing the story to be told directly by the people who made the revoltution.
Between Marx And Coca Cola
DOWNLOAD
Author : Axel Schildt
language : en
Publisher: Berghahn Books
Release Date : 2006
Between Marx And Coca Cola written by Axel Schildt and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
In the 1960s and 70s, a new youth consciousness emerged in Western Europe which gave this period its distinct character. This volume demonstrates how international developments fused with national traditions, producing specific youth cultures that became leading trendsetters of emergent post-industrial Western societies.
Surveillance As Social Sorting
DOWNLOAD
Author : David Lyon
language : en
Publisher: Routledge
Release Date : 2005-08-19
Surveillance As Social Sorting written by David Lyon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-19 with Medical categories.
The book moves the debate beyond alarmist, 'Big Brother' treatments or complacent assumptions that once fair information principles are in place all is well, to a constructive and thought-provoking level.
Globalization And Organization
DOWNLOAD
Author : Gili S. Drori
language : en
Publisher: OUP Oxford
Release Date : 2006-05-18
Globalization And Organization written by Gili S. Drori and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-18 with Business & Economics categories.
All around the world, societies are experiencing an explosion of organizations and organizing: community clubs, religious groups, social movements, as well as schools, hospitals, businesses and government agencies, increasingly take the form of complex and formal organization. Why? Why is global society recast in this format and why so fiercely? This book explores various dimensions of the trends of expansion, formalization, and standardization of organizing worldwide by exploring such organizational legacies as accounting, business management, corporate social responsibility, and performance benchmarks. Featuring contributions from prominent academics, the book argues that these processes can be attributed to globalization and to its specific tendencies of universalism, rationalization, and rise of the modern notion of the strongly bounded and purposive social actor. An application of institutional arguments to global issues, the book will be of interest to academics and researchers of Organization Studies, Sociology, Political Science, and Geography.
Electronic Democracy
DOWNLOAD
Author : Norbert Kersting
language : en
Publisher: Verlag Barbara Budrich
Release Date : 2012-06-27
Electronic Democracy written by Norbert Kersting and has been published by Verlag Barbara Budrich this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-27 with Political Science categories.
The timely book takes stock of the state of the art and future of electronic democracy, exploring the history and potential of e-democracy in global perspective. Analysing the digital divide, the role of the internet as a tool for political mobilisation, internet Voting and Voting Advice Applications, and other phenomena, this volume critically engages with the hope for more transparency and political participation through e-democracy.