Rhetoric Inc
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Rhetoric Inc
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Author : Timothy Johnson
language : en
Publisher: Penn State Press
Release Date : 2021-02-25
Rhetoric Inc written by Timothy Johnson and has been published by Penn State Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-25 with Language Arts & Disciplines categories.
In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company’s movies had captured an audience of sixty-four million people. This study of Ford’s corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford’s filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company’s early and continued success led other corporations to adopt similar programs. Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.
Rhetoric Inc Fords Filmmaking Rise C
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Author : TIMOTHY. JOHNSON
language : en
Publisher: Penn State University Press
Release Date : 2022-05-15
Rhetoric Inc Fords Filmmaking Rise C written by TIMOTHY. JOHNSON and has been published by Penn State University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-15 with categories.
Examines motion pictures produced or sponsored by Ford Motor Company from a rhetorical perspective, demonstrating how the films reveal a long-term rhetorical project that has helped embed corporations into many of the social systems guiding societies today.
The Multimediated Rhetoric Of The Internet
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Author : Carolyn Handa
language : en
Publisher: Routledge
Release Date : 2013-12-04
The Multimediated Rhetoric Of The Internet written by Carolyn Handa and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-04 with Language Arts & Disciplines categories.
This project is a critical, rhetorical study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those same pages. Handa argues that as our lives become increasingly digital, we must consider rhetoric applicable to more than just printed text or to images. Digital analysis demands our acknowledgement of digital fusion, a true merging of analytic skills in many media and dimensions. CDs, DVDs, and an Internet increasingly capable of streaming audio and video prove that literacy today means more than it used to, namely the ability to understand information, however presented. Handa considers pedagogy, professional writing, hypertext theory, rhetorical studies, and composition studies, moving analysis beyond merely "using" the web towards "thinking" rhetorically about its construction and its impact on culture. This book shows how analyzing the web rhetorically helps us to understand the inescapable fact that culture is reflected through all media fused within the parameters of digital technology.
Roots For A New Rhetoric
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Author : Daniel John Fogarty
language : en
Publisher: New York : Bureau of Publications, Teachers College, Columbia University
Release Date : 1959
Roots For A New Rhetoric written by Daniel John Fogarty and has been published by New York : Bureau of Publications, Teachers College, Columbia University this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Communication categories.
Rhetoric For Today
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Author : William Frank Smith
language : en
Publisher: Houghton Mifflin Harcourt P
Release Date : 1977
Rhetoric For Today written by William Frank Smith and has been published by Houghton Mifflin Harcourt P this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Language Arts & Disciplines categories.
Exploring Corporate Rhetoric In English Hedging In Company Annual Reports
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Author : Sonia Piotti
language : en
Publisher: EDUCatt - Ente per il diritto allo studio universitario dell'Università Cattolica
Release Date : 2014-05-13
Exploring Corporate Rhetoric In English Hedging In Company Annual Reports written by Sonia Piotti and has been published by EDUCatt - Ente per il diritto allo studio universitario dell'Università Cattolica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-13 with Language Arts & Disciplines categories.
Forms Of Rhetoric
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Author : Tom E. Kakonis
language : en
Publisher:
Release Date : 1969
Forms Of Rhetoric written by Tom E. Kakonis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with English language categories.
The Rhetoric Of Western Thought
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Author : James L. Golden
language : en
Publisher:
Release Date : 1992
The Rhetoric Of Western Thought written by James L. Golden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Rhetoric categories.
This survey of Western rhetorical thought begins with Greek and Roman rhetoric, through British and Continental theory, to contemporary theory. Each section examines the major figures and the key concepts of the time. Modern topics new in the sixth edition include protest rhetoric and social movements, women's role in rhetorical traditions, African American rhetoric, and Japanese versus American rhetoric. Annotation copyrighted by Book News, Inc., Portland, OR
Catalog Of Copyright Entries Third Series
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Author : Library of Congress. Copyright Office
language : en
Publisher: Copyright Office, Library of Congress
Release Date : 1968
Catalog Of Copyright Entries Third Series written by Library of Congress. Copyright Office and has been published by Copyright Office, Library of Congress this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Copyright categories.
Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)
Beyond English Inc
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Author : David B. Downing
language : en
Publisher: Heinemann Educational Books
Release Date : 2002
Beyond English Inc written by David B. Downing and has been published by Heinemann Educational Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Education categories.
This work intervenes in debates about the future of English studies as business interests reach deeper into the domains of higher education. The essays address historical and theoretical questions about the relationships among management pressures, disciplinarity, and curricula reform.