Roadmap To Revenue
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Roadmap To Revenue
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Author : Kristin Zhivago
language : en
Publisher:
Release Date : 2011-03
Roadmap To Revenue written by Kristin Zhivago and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03 with Corporate culture categories.
The secret to higher revenue is locked in the mind of your current customers. Using the proven methods in this book, you will learn how to interview your own customers so you understand exactly what they were looking for, why they bought from you, what they value about your product or service, and the steps they went through as they purchased your product or service. You will understand their questions and concerns, and the answers they needed in order to be convinced that your product or service would meet their need. Armed with this information, you can reverse-engineer your successful sales and manufacture new sales in quantity. This is the core premise of the book, and it will transform and empower all of your marketing and sales efforts. You will make it easy for new customers to find you, like what they see, and buy from you. You will be able to map out their buying process and then support that process at every stage. Your content will resonate with potential customers, because you will be using concepts, words, and phrases that came from others with similar problems and seeking similar solutions. You will use marketing methods that will work for your product or service, and avoid those that won't, guided by the information provided by your own customers. Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy is a step-by-step guide to increased sales, using a method that has been tested, perfected, and proven to work, regardless of the size of the company or the industry.
From Business Strategy To Information Technology Roadmap
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Author : Tiffany Pham
language : en
Publisher: Taylor & Francis
Release Date : 2018-09-03
From Business Strategy To Information Technology Roadmap written by Tiffany Pham and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-03 with Business & Economics categories.
Whether you are a CEO, CFO, board member, or an IT executive, From Business Strategy to Information Technology Roadmap: A Practical Guide for Executives and Board Members lays out a practical, how-to approach to identifying business strategies and creating value-driven technology roadmaps in your organization. Unlike many other books on the subject, you will not find theories or grandiose ideas here. This book uses numerous examples, illustrations, and case studies to show you how to solve the real-world problems that business executives and technology leaders face on a day-to-day basis. Filled with actionable advice you can use immediately, the authors introduce Agile and the Lean mindset in a manner that the people in your business and technology departments can easily understand. Ideal for executives in both the commercial and nonprofit sectors, it includes two case studies: one about a commercial family business that thrived to become a multi-million-dollar company and the other about a nonprofit association based in New York City that fights against child illiteracy.
Marketing Analytics Roadmap
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Author : Jerry Rackley
language : en
Publisher: Apress
Release Date : 2015-05-30
Marketing Analytics Roadmap written by Jerry Rackley and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-30 with Business & Economics categories.
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made. In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire—and keep—more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers. Marketing Analytics Roadmap explains: How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your efforts How to structure and use dashboards to report marketing results How to put industry-leading analytics software and other tools to good use How Big Data is shaping the marketing analytics landscape Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.
Industrial Sales
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Author : Bram Van Oirschot
language : en
Publisher: Independently Published
Release Date : 2019-08-31
Industrial Sales written by Bram Van Oirschot and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-31 with categories.
Discover how to sell better to giant industrial companies. Industrial Sales enforces your selling system. Within a few steps, you will create a more effective commercial process, which will bring more sales with the same effort. Industrial Sales will help boost your sales independent on what area of the world or the type of industrial sector. Everyone involved in oil, gas, petrochemical, renewables, marine, mining and chemical industries should read Industrial Sales!!In Industrial Sales, Brian, a hypothetical sales director, sells complex services to be used at industrial facilities. He wins business based on trust, despite facing complicated buyer teams. Brian is expanding his global track record and realizes more sales without putting additional effort into his job. His selling system sets him apart from peers.Bram van Oirschot traveled the world to sell technically complex services over the last two decades and came across the same challenges over and over again. The things that make industrial sales unique make the job of a salesperson fun but challenging. In Industrial Sales, he tells you all about selling to industrial clients. He shares the key actions to take in every industrial sales cycle and how to adjust your selling system to win better deals with the same effort.Industrial Sales follows the same path as all commercial processes: marketing, sales and account management. The main difference is the focus on establishing trust, which impacts the commercial process heavily. The first section of the book provides advice on the complex decision-making processes of industrial clients and the importance of CRM systems. The second section is packed with insight, practical advice and best practice for managing sales teams that operate in industrial segments. Motivated salespeople make the difference between good and great companies. Since technical people work at all levels of sales teams, the commercial side of lead generation and prospecting must be emphasized. You are not a lonely warrior!! There are more salespeople like you. Regular sales books do not cover the complex industrial environment in which you operate. Industrial Sales will show you that many others face your challenge. You will learn how to sell your services to companies like Shell, Exxon, Wood, CNOOC, Petrobras, Rio Tinto, Dow Chemical, Technip, more effectively. You will learn to stay in control of the commercial process, which is strongly influenced by engineers, project managers, and other technical people. Don't get lost in price discussions, or endless discussions on the extent of the scope of work, or in never-ending pre-qualification procedures. By adopting a solid industrial selling system, you will be equipped to make more revenue at the right clients. Even engineers can lead sales teams. Industrial sales is a team game. The set of skills and competencies to land complex contracts does not lie with one person. All team members will play their part in winning projects. The sales team must make an outstanding performance to keep winning business all over the world with (petro)chemical, oil and gas, renewables, mining, marine, and other large industrial clients. *Sales directors should read Industrial Sales to improve their management of industrial sales teams.*Sales and business development managers should read Industrial Sales to understand their role in the sales process.*(Key)Account Managers will get renewed inspiration from Industrial Sales.*Company management is advised to buy several copies of Industrial Sales to adopt an organization-wide commercial process, which can be monitored and rolled out over the world.
What Your Ceo Needs To Know About Sales Compensation
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Author : Mark Donnolo
language : en
Publisher: AMACOM
Release Date : 2013-01-15
What Your Ceo Needs To Know About Sales Compensation written by Mark Donnolo and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-15 with Business & Economics categories.
Mark Donnolo applies years of firsthand knowledge as a leading sales consultant for Fortune 500 companies to address the tough questions leaders should be asking. Featuring real lessons from the field and valuable thought models, What Your CEO Needs to Know About Sales Compensation enlightens you about how miscomprehension at the higher levels leads to fundamental misalignments between sales strategy and organizational goals. Insights from C-level executives showcase that the way a company designs its sales compensation program has a greater impact on behavior and results than any sales training, sales management method, or leadership message. Most tangibly, the book’s expert Revenue Roadmap identifies the four major competency areas and sixteen related disciplines that must connect for an organization to grow profitably: Insight Sales Strategy Customer Coverage Enablement By striking a happy balance between overcompensation and under compensation, your sales plan will gain the momentum needed to power the performance of the entire business.
Your Ai Roadmap
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Author : Joan Palmiter Bajorek
language : en
Publisher: John Wiley & Sons
Release Date : 2024-12-24
Your Ai Roadmap written by Joan Palmiter Bajorek and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-24 with Business & Economics categories.
As seen at VentureBeat, CES, and in Harvard Business Review A pesky truth of the age of AI is that everyone's day job is at risk, but we all still need money. We all need to future-proof our careers and finances ASAP. Your AI Roadmap is not just an advice book, it's a modern blueprint for your career and income. One part modern careers and one part wealth building, this book is ready to take you on an adventure! You will never be truly free, stable, and at peace until your financial house is in order. If AI takes a huge number of jobs in the next few years, jumping from job to job won't future-proof your income and provide stability. You need to have your own money, in your own name, in your own accounts. With humor and data-driven examples, Joan provides fresh and tactical career advice as well as ways to expand your income to get your finances in order in the era of AI. Serial entrepreneur, investor, and AI influencer, Dr. Joan Palmiter Bajorek is a global leader in AI. She has served as CEO, President, VP, advisor, and senior roles at AI startups and enterprises including Clarity AI, Nuance, VERSA, and Edward Lifesciences. Joan is the Founder of Women in Voice, 501(c)(3). She is the CEO of Clarity AI creating custom AI and data products. She is the host of the Your AI Roadmap Podcast where she has interviewed top executives from Google, Microsoft, Amazon, and more to discuss their projects and careers: YourAIRoadmap.com To be clear: Joan is not satisfied with knowing how to build wealth herself. Everyone deserves a financial education and to know that through the age of AI that they can take care of themselves. Let's talk about careers and money! But Joan's AI career hasn't always been smooth sailing. Joan has lost her job in two large-scale AI layoffs. That hasn't stopped her! Being entrepreneurial is key to Joan's financial resilience on her way to financial independence. Playful, inclusive, and poignant, this book provides personal and professional guidance for people just launching their careers and for people well on their way. The book offers: Goal Setting: Set your goals in a clinically validated way via the WOOP method Storytelling: Owning your story and accomplishments via the STAR method to connect the dots for listeners Personal Brand: Steps to build, grow, and optimize your professional presence online Networking: Modern, people-first techniques to expand your network with coffee chats Joan's 3 Step Recipe for Financial Freedom Recipe: Know, grow, and be in control of your finances Income Streams and Diversification: Joan shares her 22 revenue streams to build her net worth Wealth Expansion: 5 Simple Steps to launch a Basic Offer PSS 3-Step Framework to Expand Your Income to $1M in revenue Income Streams: 57 income stream ideas to try out from easy to advanced difficulty Inspiration: Joy, confidence, and meaning in your next steps to craft your own AI roadmap! Perfect for anyone dreaming about AI, careers, and future-proofed finances from the classroom to the board room, including college grads, executives, pivoters, managers, directors, investors, founders, entrepreneurs, parents, and career counselors. Your AI Roadmap is your guide through the age of AI to future-proof your career and income.
The Innovative Sale
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Author : Mark Donnolo
language : en
Publisher: AMACOM
Release Date : 2014-02-20
The Innovative Sale written by Mark Donnolo and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-20 with Business & Economics categories.
A left-brained salesperson uses logic and process to analyze their way to success. A right-brained salesperson flies by the seat of their parents to stumble upon exciting, innovative ways to bring in new business. Which is the better way to find success? Yes!When the left-brained learns how to integrate the right-brain aptitude for creativity, and the right-brained discovers how to draw on the left-brain affinity for operating analytically, a hybrid sales genius results who has learned how to address all their customers’ needs and can land more sales than they ever imagined possible. Packed with real-life examples and powerful principles, The Innovative Sale reveals how to:• Define the sales challenge• Question assumptions and look for ways to reframe the problem• Mine unrelated situations for fresh solutions• Get comfortable with feeling lost as you explore new directions• Break some rules and learn to “grow with the flow”Drawing on the work of pioneering geniuses in design, architecture, and the arts, the tools and tips of this game-changing book will help any salesperson--left- or right-brained--unleash their own unique powers of intuition and innovation.
The Evolving Dynamics Of Revenue Management
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Author : Kathleen Cullen
language : en
Publisher:
Release Date : 2010
The Evolving Dynamics Of Revenue Management written by Kathleen Cullen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Revenue management categories.
The Seven Figure Agency Roadmap
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Author : Josh Nelson
language : en
Publisher: Josh Nelson
Release Date : 2019-10-29
The Seven Figure Agency Roadmap written by Josh Nelson and has been published by Josh Nelson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-29 with Business & Economics categories.
The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals
Startuppro How To Set Up And Grow A Tech Business
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Author : Martin Zwilling
language : en
Publisher: Packt Publishing Ltd
Release Date : 2014-12-01
Startuppro How To Set Up And Grow A Tech Business written by Martin Zwilling and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-01 with Business & Economics categories.
If your find yourself daydreaming about your own business and not just your next promotion, this book will help you shape your ideas as you begin your enrepreneurial journey.