Role Of It In Marketing Of Household Products
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Role Of It In Marketing Of Household Products
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Author : Dr. Arepalli Rambabu
language : en
Publisher: Lulu.com
Release Date :
Role Of It In Marketing Of Household Products written by Dr. Arepalli Rambabu and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Consumer Behavior For Dummies
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Author : Laura Lake
language : en
Publisher: John Wiley & Sons
Release Date : 2009-05-11
Consumer Behavior For Dummies written by Laura Lake and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-11 with Business & Economics categories.
Consumer behaviour.
Consumer The Boss Essentials On Consumer Behaviour And Marketing Strategies
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Author : Dr A Madeswaran
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Consumer The Boss Essentials On Consumer Behaviour And Marketing Strategies written by Dr A Madeswaran and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Formulating Packaging And Marketing Of Natural Cosmetic Products
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Author : Nava Dayan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-06-15
Formulating Packaging And Marketing Of Natural Cosmetic Products written by Nava Dayan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-15 with Science categories.
Balanced coverage of natural cosmetics, and what it really means to be "green" The use of natural ingredients and functional botanical compounds in cosmetic products is on the rise. According to industry estimates, sales of natural personal care products have exceeded $7 billion in recent years. Nonetheless, many misconceptions about natural products for instance, what "green" and "organic" really mean continue to exist within the industry. Formulating, Packaging, and Marketing of Natural Cosmetic Products addresses this confusion head-on, exploring and detailing the sources, processing, safety, efficacy, stability, and formulation aspects of natural compounds in cosmetic and personal care products. Designed to provide industry professionals and natural product development experts with the essential perspective and market information needed to develop truly "green" cosmetics, the book covers timely issues like biodegradable packaging and the potential microbial risks they present, the use of Nuclear Magnetic Resonance (NMR) to identify biomarkers, and chromatographic methods of analyzing natural products. A must-read for industry insiders, Formulating, Packaging, and Marketing of Natural Cosmetic Products provides the reader with basic tools and concepts to develop naturally derived formulas.
Creative Marketing For New Product And New Business Development
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Author : Akira Ishikawa
language : en
Publisher: World Scientific
Release Date : 2008
Creative Marketing For New Product And New Business Development written by Akira Ishikawa and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as OC Healthy TeaOaoOCO developed by Japan Coca-Cola, Inc., the recommendation engine OC Teach Me Electronic AppliancesOCO, and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.
Marketing Information Guide
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Author :
language : en
Publisher:
Release Date : 1966
Marketing Information Guide written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Marketing categories.
International Marketing
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Author : Daniel W. Baack
language : en
Publisher: SAGE
Release Date : 2018-11-20
International Marketing written by Daniel W. Baack and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-20 with Business & Economics categories.
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.
Rural Marketing Strategies For Fmcg Products
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Author : Dr. Pritesh Shukla
language : en
Publisher: Lulu.com
Release Date :
Rural Marketing Strategies For Fmcg Products written by Dr. Pritesh Shukla and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Opportunities For Marketing Hawaii Timber Products
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Author : George B. Harpole
language : en
Publisher:
Release Date : 1970
Opportunities For Marketing Hawaii Timber Products written by George B. Harpole and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Forest products categories.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.