Consumer The Boss Essentials On Consumer Behaviour And Marketing Strategies
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Consumer The Boss Essentials On Consumer Behaviour And Marketing Strategies
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Author : Dr A Madeswaran
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Consumer The Boss Essentials On Consumer Behaviour And Marketing Strategies written by Dr A Madeswaran and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Your Boss Is An Algorithm
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Author : Jules J. Radcliffe
language : en
Publisher: eBookIt.com
Release Date : 2025-02-24
Your Boss Is An Algorithm written by Jules J. Radcliffe and has been published by eBookIt.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-24 with Computers categories.
Navigate the Future Where Algorithms Are Your Colleagues Are you prepared to transform your career in a world where artificial intelligence is not just a tool but a co-worker? Step into the forefront of the AI revolution with a compelling guide that reveals the profound impact of algorithms on industries worldwide. Your Boss Is an Algorithm: Thriving in the AI Age unravels the complexities of a rapidly shifting job landscape, offering a roadmap to harnessing new opportunities brought on by automation. Get acquainted with the pivotal roles and the essential skills you need to stay ahead in an era dominated by artificial intelligence. Discover how to make AI your ally, not just a silent force. Delve into chapters devoted to developing a versatile skillset, nurturing an adaptive mindset, and building a resilient professional network. Learn the art of collaborating with AI tools and understand how to enhance creativity and leadership by embracing advanced technologies. From future-proofing your career to redefining leadership qualities, this book is your ultimate compass. Be inspired by real-world case studies demonstrating the integration of AI in diverse fields such as healthcare, financial services, and marketing. Explore the ethical concerns surrounding AI and strategies to address biases effectively, ensuring inclusive and equitable AI practices. This is more than just another book; it is a catalyst for innovation and growth in an AI-infused future. Take the leap to redefine your professional journey in the AI age by crafting a personalized career plan. Develop lifelong learning strategies, harness AI-driven career tools, and position yourself at the cutting edge of AI advancements in the global workforce. Your Boss Is an Algorithm is your indispensable guide to flourishing in this new era, empowering you to not only adapt but thrive amid these transformative changes.
Business Essentials
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Author : BPP Learning Media
language : en
Publisher: BPP Learning Media
Release Date : 2010-11-01
Business Essentials written by BPP Learning Media and has been published by BPP Learning Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
This book is designed to be of value to anyone who is studying marketing, whether as a subject in its own right or as a module forming part of any business-related degree or diploma.However, it provides complete coverage of the topics listed in the Edexcel Guidelines for Units 18 (Advertising and Promotion in Business) and 20 (Sales Planning and Operations), of the BTEC Higher Nationals in Business (revised 2010). The book contains these sections: * Advertising and Promotion * Sales Planning and OperationsFeatures include summary diagrams, worked examples and illustrations, activities, discussion topics, chapter summaries and quick quizzes, all presented in a user friendly format that helps to bring the subject to life.
Strategic Sport Marketing
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Author : Adam Karg
language : en
Publisher: Routledge
Release Date : 2020-07-25
Strategic Sport Marketing written by Adam Karg and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-25 with Sports & Recreation categories.
Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
Serve Like A Boss
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Author : Donovan Garett
language : en
Publisher: Donovan Garett Media Co.
Release Date : 2024-04-01
Serve Like A Boss written by Donovan Garett and has been published by Donovan Garett Media Co. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-01 with Business & Economics categories.
Struggling to keep your customers coming back? Finding it tough to stand out in a crowded market? Or maybe you feel like your team just isn't delivering the kind of service that turns one-time buyers into loyal advocates? If these challenges sound familiar, you're not alone. And more importantly, we’ve got the solution for you. Introducing 'Serve Like a Boss: Crush it in the Post-COVID Economy by Mastering the Lost Art of Customer Service,' the essential book written by Donovan Garett that addresses these exact pain points head-on and gives you the tools to transform your business. This book dives deep into the strategies and skills you need to elevate your customer service to new heights. Let's give you a sneak peek into the journey we'll take you on, chapter by chapter: Chapter 1: The Technology Paradox - tackles how the pandemic forever changed the game of customer service and what you must do to adapt and thrive in this new landscape. Chapter 2: Develop a Customer-Centric Mindset - reveals how to build a customer-centric culture that makes your business unforgettable and turns satisfied customers into raving fans. Chapter 3: View Profitability Through the Lens of Customer Service - walks you through mapping out your customer journey to find every opportunity to exceed their expectations and create lasting impressions. Chapter 4: Understand Your Ideal Customer - teaches you the art of empathy and how to connect with your customers on a deeper level to create experiences that resonate. Chapter 5: Leverage Buyer Personas and Customer Feedback - explains and dives into exactly how to use buyer personas and customer feedback, showing you how to refine your products and services to truly meet your audience's needs. Chapter 6: Why is Good Help So Hard to Find? - not surprisingly, answers the age-old question, 'Why is good help so hard to find?' and offers solutions to build a team that’s as committed to customer excellence as you are. Chapter 7: Train Your Customers to be Customer-Centric - focuses on the training approach and resources to give your team what they need to be customer-centric, teaching them the skills to not just meet but exceed customer expectations every single day. Chapter 8: Customer-Centric Leadership - explores how to lead your team with empathy and vision, creating a culture where customer satisfaction is at the core of every decision. Chapter 9: Manage Resistance and Create a Culture of Innovation - covers how to overcome your team’s resistance to change and building a culture of innovation that keeps your business adaptable, agile, and ahead of the curve. Finally, in Chapter 10: Build a Legacy of Customer-Centricity - we tie it all together by showing you how to build a lasting legacy of customer-centricity, ensuring your business grows and thrives in a way that makes it truly stand out in the post-COVID world. 'Serve Like a Boss' isn’t just another book—it’s your roadmap to overcoming the biggest challenges in customer service and turning them into opportunities for growth. It’s about creating unforgettable experiences that turn customers into loyal ambassadors for your brand. If you’re ready to crush it in the post-COVID economy and master the lost art of customer service, then this book is for you. Sit back, relax, and get ready to transform your business from the inside out. Table of Contents: SECTION 1: Understanding The Customer-Centric Business Model Chapter 1: The Technology Paradox Chapter 2: Develop a Customer-Centric Mindset Chapter 3: View Profitability Through the Lens of Customer Service Chapter 4: Understand Your Ideal Customer Chapter 5: Leverage Buyer Personas and Customer Feedback SECTION 2: Creating a Customer-Centric Culture Chapter 6: Why is Good Help So Hard To Find? Chapter 7: Train Your Employees to be Customer-Centric Chapter 8: Customer-Centric Leadership and Culture Chapter 9: Manage Resistance & Create a Culture of Innovation Chapter 10: Build a Legacy of Customer-Centricity TOPICS COVERED: Customer-Centric Business Model, Human Interaction, Personalized Experiences, Customer Service, Brand Reputation, Brand Advocacy, Ideal Customer, Buyer Personas, Customer Feedback, Customer-Centric Culture, Employee Training, Leadership Influence, Innovation, Resistance to Change, Long-Term Vision, Business Success, Legacy Building, Exceptional Customer Service, Competitive Marketplace, Entrepreneurship, Business Communication
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Business Communication Essential Strategies For 21st Century Managers 2e
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Author : Verma Shalini
language : en
Publisher: Vikas Publishing House
Release Date : 2014
Business Communication Essential Strategies For 21st Century Managers 2e written by Verma Shalini and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
This book Business Communication: Essential Strategies for Twenty-first Century Managers brings together application-based knowledge and necessary workforce competencies in the field of communication. The second edition utilizes well-researched content and application-based pedagogical tools to present to the readers a thorough analysis on how communication skills can become a strategic asset to build a successful managerial career. With the second edition, Teaching Resource Material in the form of a Companion Website is also being provided. This book must be read by students of MBA, practicing managers, executives, corporate trainers and professors. KEY FEATURES • Learning Objectives: They appear at the beginning of each chapter and enumerate the topics/concepts that the readers would gain an insight into after reading the chapter • Marginalia: These are spread across the body of each chapter to clarify and highlight the key points • Case Study 1: It sets the stage for the areas to be discussed in the concerned chapter • Case Study 2: It presents real-world scenarios and challenges to help students learn through the case analysis method • Tech World: It throws light on the latest advancements in communication technology and how real-time business houses are leveraging them to stay ahead of their competitors • Communication Snippet: It talks about real organizations/people at workplaces, their on-job communication challenges and their use of multiple communication channels to gain a competitive edge • Summary: It helps recapitulate the different topics discussed in the chapter • Review and Discussion Questions: These help readers assess their understanding of the different topics discussed in the chapter • Applying Ethics: These deal with situation-based ethical dilemmas faced by real managers in their professional lives • Simulation-based Exercise: It is a roleplay management game that helps readers simulate real managers or workplace situations, and thereby enables students to apply the theoretical concepts • Experiential Learning: It provides two caselets, each followed by an Individual Activity and a Team Activity, based on real-time business processes that help readers ‘feel’ or ‘experience’ the concepts and theories they learn in the concerned chapter to gain hands-on experience • References: These are given at the end of each chapter for the concepts and theories discussed in the chapter
Essentials Of Marketing
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Author : Charles W. Lamb
language : en
Publisher: South Western Educational Publishing
Release Date : 2001
Essentials Of Marketing written by Charles W. Lamb and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.
Multidisciplinary Research In Arts Science Commerce Volume 23
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Author : Chief Editor- Biplab Auddya, Editor- Dr. N. Siddharthan, Dr. Akheel Mohammed, Zosangliani, Dr. Vani S V, Mr. Anand G. Shelar, Gadamsetty Surya
language : en
Publisher: The Hill Publication
Release Date : 2025-03-20
Multidisciplinary Research In Arts Science Commerce Volume 23 written by Chief Editor- Biplab Auddya, Editor- Dr. N. Siddharthan, Dr. Akheel Mohammed, Zosangliani, Dr. Vani S V, Mr. Anand G. Shelar, Gadamsetty Surya and has been published by The Hill Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-20 with Antiques & Collectibles categories.
Crowd Surfing
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Author : Martin Thomas
language : en
Publisher: A&C Black
Release Date : 2009-01-01
Crowd Surfing written by Martin Thomas and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Business & Economics categories.
The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it. Many companies, however, just won't accept that things have changed and haven't adjusted their marketing efforts to match. In Crowd Surfing, David Brain and Martin Thomas explain what marketers, advertisers and brand specialists need to do to communicate with today's savvier consumers. They include case studies of successes and failures from the business world and beyond, and interview leaders such as Michael Dell and Sebastian Coe to help illustrate their points.