Running A Creative Company In The Digital Age
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Running A Creative Company In The Digital Age
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Author : Lucy Baxter
language : en
Publisher: Oldcastle Books Ltd
Release Date : 2017-02-23
Running A Creative Company In The Digital Age written by Lucy Baxter and has been published by Oldcastle Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-23 with Business & Economics categories.
Running a Creative Company in the Digital Age helps you navigate the landscape and learn from seasoned professionals, understanding the mistakes they made so you don't have to make them too! Running a Creative Company in the Digital Age helps you navigate the landscape and learn from seasoned professionals, understanding the mistakes they made so you don't have to make them too! In the modern media industry digital content production is cheaper, more democratic and accessible and it's becoming more attractive - and easier - to do things your own way. So what if you want to set up on your own? This book will guide you through the joys and pitfalls of running your own creative company in today's diverse media climate. This is a nuts and bolts guide to company set up, structure, management and content production for digital platforms, TV, festivals, charities, education, brands and businesses. Full of tips for creating innovative business models and platforms, handling tricky people and situations, funding and networking, these pages are your touchstone for making that bold first move into founder/managing director status. Featuring interviews with industry experts including digital agency and production company CEOs, creative entrepreneurs, crowd funding platforms, investors, film makers, media lawyers and accountants.
Designing For The Digital Age
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Author : Kim Goodwin
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-25
Designing For The Digital Age written by Kim Goodwin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-25 with Computers categories.
Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.
How To Crowdfund Your Film
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Author : Stephen Follows
language : en
Publisher: Oldcastle Books Ltd
Release Date : 2018-06-28
How To Crowdfund Your Film written by Stephen Follows and has been published by Oldcastle Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-28 with Performing Arts categories.
Crowdfunding is a major source of funding for independent films and over $250 million has been raised for films just on Kickstarter alone. This book will guide you through every stage of planning, creating and running your film crowdfunding campaign.This book is based on extensive data research and interviews which include: Data research on over 50,000 film crowdfunding campaigns Interviews with over 50 filmmakers who have run crowdfunding campaigns Interviews with some of the top people at major crowdfunding platforms and services Praise for Stephen Follows 'Stephen drills down on data to discover truths about the film industry. Totally worth a read' - Ted Hope, Head of Production, Amazon Original Movies 'Stephen's research is brilliant. No-one is doing data-driven analysis of the film industry quite like Stephen Follows. His detailed research and reporting about the film industry is unique and invaluable' - Jonathan Wolf, Head of The American Film Market 'Stephen is one of the most gifted producers I know. His mind operates at an entirely different speed to almost everyone I know, solving problems, offering solutions and innovating new opportunities at breakneck speed' - Chris Jones, author of The Guerrilla Filmmakers Handbook Please note that this is a fixed-format ebook file.
Competition Innovation And Public Policy In The Digital Age
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Author : United States. Congress. Senate. Committee on the Judiciary
language : en
Publisher:
Release Date : 1998
Competition Innovation And Public Policy In The Digital Age written by United States. Congress. Senate. Committee on the Judiciary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Refining Design For Business
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Author : Michael Krypel
language : en
Publisher: Adobe Press
Release Date : 2014-03-23
Refining Design For Business written by Michael Krypel and has been published by Adobe Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-23 with Business & Economics categories.
Innovation and technology have forever changed what it means to be a business. Some businesses now exist only online; increasingly, companies are being built with new technologies that require new skills; and customers are routinely accessing businesses via interactive visual and audio experiences–through web pages or apps, computers, and mobile devices. These experiences are based on design, which has never been so important to the business world. Customers interact with designs by looking, clicking, typing, listening, speaking to, and touching them. These interactions largely occur where and when the customer chooses: alone on the couch at home, at work, at social events, while traveling on an airplane, and elsewhere. When people say they “read an article,” “bought a friend a gift,” “watched a video,” or “booked a hotel,” they’re talking about engaging with businesses by interacting with their designs. No matter how great a business idea is, or what technology it relies on behind the scenes, a company needs to express itself visually in a way customers will understand and be able to interact with easily in order to be successful. The number of ways to translate an idea into a design is infinite, but which designs will also drive customer value? Michael Krypel’s Refining Design for Business answers this key question, showing you how to build a successful online business by creating engaging and measurable customer experiences. In this book, you will learn how to: • Change the standard design process most companies follow to enhance accountability for generating business and customer value, while creating new opportunities for collaboration and innovation. • Understand customer goals and build a strategic marketing plan to continually realign the business around them. • Use A/B testing and segmentation strategies to personalize experiences across a business. • Develop new approaches through “visual business cases” that show how different companies have solved problems, including before-and-after examples of what the online businesses themselves actually looked like.
Global Arts Leadership In The Digital Age
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Author : Alexandra Solea
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2022-11-25
Global Arts Leadership In The Digital Age written by Alexandra Solea and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-25 with Art categories.
This book gathers some of the world’s most respected voices from the performing and visual art industries to discuss, through case studies and critical commentaries, how technology and art have created some of the most iconic cultural products in recent decades. Through their work in the crypto, metaverse, gamification, robotics, and artificial intelligence realms, the authors share their experiences from a conceptual, managerial, economic, and ethical perspective, providing both theoretical and tangible tools to a broad spectrum of readers. Through artists, intermediaries, managers, and global art leaders, this book provides a crescendo of professional and human experiences that solidify in a manual for those young and established cultural practitioners, who are willing to participate in the arts.
Fashion Communication In The Digital Age
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Author : Nadzeya Sabatini
language : en
Publisher: Springer Nature
Release Date : 2023-08-08
Fashion Communication In The Digital Age written by Nadzeya Sabatini and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-08 with Business & Economics categories.
This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.
Smart Technologies And Innovation For A Sustainable Future
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Author : Ahmed Al-Masri
language : en
Publisher: Springer
Release Date : 2019-01-08
Smart Technologies And Innovation For A Sustainable Future written by Ahmed Al-Masri and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-08 with Computers categories.
The book presents high-quality research papers presented at the 1st AUE International research conference, AUEIRC 2017, organized by the American University in the Emirates, held on November 15th-16th, 2017 in Dubai. The book is broadly divided into three sections: Media and Smart Cities, Creative Technologies and Innovation, and Security Risks and Strategic Challenges. The areas covered under these sections are cyber-psychology and digital forensics, cloud RAN architecture, networking functions virtualization, e-Governance and IoT semantic interoperability, ERP security, web-based application and problem-solving skills, smart technologies and advertising, smart technologies for smart cities, smart adaptable navigation systems, turbo codes for security key generation, technology advanced student learning and mobile devices, big data security and privacy, multi-channel buffer enabled technique, physiological signal acquisition in electro-oculography, blockchain and donation-basedcrowdfunding, smart city and framework development approach, news channel and media education, UAE foreign policy, China-GCC relations, diplomacy in the Internet age, intelligent cyber-security strategies, industry securities and strategic challenges, hybrid alliances and corporate security, security and privacy in smart cities, human computer interaction and e-learning solution, complexity of smart cities governance. The papers included in this book present insightful information on the most recent and relevant research, theories and practices in the field, which aim for a sustainable future.
Media Work
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Author : Mark Deuze
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-08
Media Work written by Mark Deuze and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-08 with Social Science categories.
The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today. Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online. The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.
The Idea Writers
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Author : T. Iezzi
language : en
Publisher: Springer
Release Date : 2016-09-27
The Idea Writers written by T. Iezzi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-27 with Business & Economics categories.
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.