Samenvatting All Marketers Are Liars Alle Marketeers Zijn Leugenaars De Ondergrondse Klassieker Die Uitlegt Hoe Marketing Echt Werkt Door Seth Godin
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Samenvatting All Marketers Are Liars Alle Marketeers Zijn Leugenaars De Ondergrondse Klassieker Die Uitlegt Hoe Marketing Echt Werkt Door Seth Godin
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Author : Shortcut Edition
language : nl
Publisher: Shortcut Edition
Release Date :
Samenvatting All Marketers Are Liars Alle Marketeers Zijn Leugenaars De Ondergrondse Klassieker Die Uitlegt Hoe Marketing Echt Werkt Door Seth Godin written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Door deze samenvatting te lezen, zult u ontdekken hoe u een deskundige marketeer kunt worden in de kunst van het verhalen vertellen. U zult in staat zijn om consumenten in de geest van uw bedrijf te laten kopen. U zult ontdekken dat de mens sinds zijn oorsprong verhalen aan elkaar vertelt. Verhalen vertellen is een integraal onderdeel van wie ze zijn en hoe ze dingen begrijpen. U zult ook leren dat : iedereen kan leren verhalen te vertellen; iedereen zijn eigen verhaal ontwikkelt, om het beter hoorbaar te maken; het belangrijkste is wat de consument wil geloven. Dit boek gaat over marketing vandaag. Ver van het tijdperk van de reclame is storytelling voor een merk of een bedrijf de sleutel tot succes. Om een consument met succes te beïnvloeden, moeten verhalen worden verteld. De doelgroep moet het verhaal beleven, geloven en overnemen om het op zijn beurt door te geven. Verhalen zijn overal. Ze zijn een echt machtsmiddel voor marketeers, waardescheppers, en ze hebben de kracht om de wereld te veranderen. Seth Godin geeft negen tips, geïllustreerd met voorbeelden, om in deze bijzondere kunst te slagen. Hij pleit ervoor dat het verhaal waar is, dat het een belofte overbrengt, dat het betrouwbaar, subtiel en boeiend is. Het moet ook meer een beroep doen op de zintuigen dan op de rede en toch coherent zijn. Het moet gericht zijn op consumenten die een gemeenschappelijke interesse in het product hebben.
Summary All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works By Seth Godin
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Author : Shortcut Edition
language : en
Publisher: Shortcut Edition
Release Date : 2021-06-01
Summary All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works By Seth Godin written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-01 with Business & Economics categories.
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover how to become an expert marketer in the art of storytelling. You will be able to get consumers to buy into the spirit of your business. *You will discover that, since its origins, human beings have been telling stories to each other. Storytelling is an integral part of who they are and how they understand things. You will also learn that : everyone can learn to tell stories; everyone develops their own story, in order to make it more audible; the important thing is what consumers want to believe. *This book is about marketing today. Far from the era of advertising, storytelling is, for a brand or a company, the key to success. To successfully influence a consumer, stories must be told. The targeted people must live the story, believe it and adopt it in order to transmit it in turn. Stories are everywhere. They are a real power tool for marketers, value creators, and they have the power to change the world. Seth Godin presents nine tips, illustrated with examples, to succeed in this particular art. He advocates that the story be true, that it convey promise, that it be reliable, subtle and captivating. It should also appeal to the senses more than to reason while being coherent. It should target consumers who share a common interest in the product. *Buy now the summary of this book for the modest price of a cup of coffee!
All Marketers Are Liars
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Author : Seth Godin
language : en
Publisher: Penguin
Release Date : 2009-11-12
All Marketers Are Liars written by Seth Godin and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-12 with Business & Economics categories.
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
Summary Of Seth Godin S All Marketers Are Liars
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Author : Everest Media,
language : en
Publisher: Everest Media LLC
Release Date : 2022-05-10T22:59:00Z
Summary Of Seth Godin S All Marketers Are Liars written by Everest Media, and has been published by Everest Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-10T22:59:00Z with Business & Economics categories.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Marketing is about spreading ideas, and spreading ideas is the most important output of our civilization. When it comes to investing, it’s clear that spreading the ideas behind the medicine is more important than inventing the medicine itself. #2 The golden age of television was the 1960s, and during this time, marketing became much more important. If you had enough money, you could buy a ton of television commercials and magazine ads and tell your story to every consumer. #3 The golden age of marketing was when television commercials were used to tell stories, and sell more products. But as consumers, we realized that we don’t trust commercials, and we have many other ways to hear stories. #4 There is a secret about marketing that will reveal itself to you once you understand it. Every successful company will look different. You’ll realize how little connection there is between what is actually there and what we believe.
All Marketers Are Liars
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Author : Seth Godin
language : en
Publisher: Penguin
Release Date : 2005
All Marketers Are Liars written by Seth Godin and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Marketing categories.
Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . And believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
Alle Marketeers Vertellen Verhalen
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Author : Seth Godin
language : nl
Publisher: Lev.
Release Date : 2011-11-17
Alle Marketeers Vertellen Verhalen written by Seth Godin and has been published by Lev. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-17 with Business & Economics categories.
De undergroundklassieker die je uitlegt hoe marketing écht werkt en waarom authenciteit de allerbeste marketingtool is. Als wat jij doet van belang is, werkelijk van belang is, dan hoop ik dat je de tijd neemt om een verhaal te vertellen. Een verhaal dat weerklank vindt en een verhaal dat echt kan worden. De ironie wil dat ik in eerste instantie een slechte beurt heb gemaakt bij het vertellen van het verhaal over dit boek. Door het originele omslag leek het boek te gaan over liegen en leek het te impliceren dat mijn lezers (marketeers) slechte mensen zouden zijn. Degenen die de moeite namen om het boek te lezen konden zien dat dit niet waar was, maar tegen de tijd dat ze het boek open hadden geslagen, was het al te laat. Een verhaal was al verteld. Ik had gefaald. Je krijgt bij uitgeven niet vaak een tweede kans, en ik ben dan ook heel blij dat mijn uitgever een nieuw omslag wilde proberen, en dubbel zo blij dat het werkt. Je leest dit immers. Dus, ga een verhaal vertellen. En als het geen weerklank vindt, vertel een ander. Wanneer je een verhaal vindt dat werkt, leef dat verhaal dan, maak het echt, authentiek en leg het onder de loep. Alle marketeers zijn verhalenvertellers en alleen de verliezers zijn leugenaars.