School Public Relations
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Public Relations In Schools
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Author : Theodore J. Kowalski
language : en
Publisher: Pearson
Release Date : 2011
Public Relations In Schools written by Theodore J. Kowalski and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.
How To Market Your School
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Author : Johanna Lockhart
language : en
Publisher: R&L Education
Release Date : 2010-12-16
How To Market Your School written by Johanna Lockhart and has been published by R&L Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-16 with Business & Economics categories.
How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.
School Public Relations For Student Success
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Author : Edward H. Moore
language : en
Publisher: Corwin Press
Release Date : 2009-07-15
School Public Relations For Student Success written by Edward H. Moore and has been published by Corwin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-15 with Education categories.
From components of successful PR programs to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and ensure student success.
School Public Relations
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Author : Arthur Bernard Moehlman
language : en
Publisher:
Release Date : 1957
School Public Relations written by Arthur Bernard Moehlman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with Schools categories.
Why School Communication Matters
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Author : Kitty Porterfield
language : en
Publisher: Rowman & Littlefield
Release Date : 2014-07-07
Why School Communication Matters written by Kitty Porterfield and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-07 with Education categories.
Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions. Demonstrates how school leaders can design effective two-way communication strategies with their own communities—because one size no longer fits all. Draws from some of the best research in school communication and business leadership. Offers a framework of ideas on which school leaders can hang their strategic plans. Examines real challenges—from battles with angry parents to the effective use of data to the management of a major crisis—and links these challenges to larger leadership issues. Includes up to the minute information and fresh statistics on today’s social media and community outreach. Is a boots-on-the-ground field guide of proven strategies to meet the needs of practitioners who work on the front lines Is a reference book for both new and seasoned school leaders Is a textbook for those aspiring to school leadership positions
School Public Relations
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Author :
language : en
Publisher:
Release Date : 1986
School Public Relations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Community and school categories.
School public relations is a planned and systematic management function relying on a comprehensive, two-way communication process involving both internal and external publics with a goal of stimulating a better understanding of the role, objectives, accomplishments, and needs of the organization. The function of school public relations is, first, to ensure that schools are identifying and serving society's needs as well as possible and, second, to make sure that the public knows that its needs are being met so that it will support its schools. After a preface, 14 chapters address these topics: (1) building support for schools, (2) public relations in education, (3) the current stance of education in relation to the public, (4) developing a public relations program, (5) working with parents and students, (6) involving key publics, (7) managing critical issues, (8) using new technology, (9) printed communications, (10) working with the media, (11) the basics of school public relations, (12) special problems, (13) building-level public relations, and (14) evaluating the public relations investment. Included in six appendices are a code of ethics and standards for educational public relations programs and public relations professionals. Concluding the book are 61 references and an index. (WTH)
Public Relations For Public Schools
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Author : Doyle M. Bortner
language : en
Publisher:
Release Date : 1983
Public Relations For Public Schools written by Doyle M. Bortner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Schools categories.
The School And Community Relations
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Author : Don Bagin
language : en
Publisher: Allyn & Bacon
Release Date : 2001
The School And Community Relations written by Don Bagin and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Education categories.
This book recognizes that publicity is required for interpreting the school to the community and the community to the school. Well-designed community-relations programs can create a sense of friendliness and good will toward faculties, provide adequate financial support for schools, and develop a sense of responsibility in the community for the steady improvement of education. Theories, techniques, and tips to help educational leaders deal with communications challenges are detailed. In the seventh edition, two new chapters focus on crisis management, including school violence. Part 1, "Essential Considerations," includes chapters on the public character of the school, understanding the community, the importance of the public-relations program, and the program's policies, goals, strategies, and administration. Part 2, "Relations with Special Publics," includes chapters on the communication process with internal and external publics, preparation for crises, and communication about school services and special events. Part 3 concerns communication tools. Its chapters consider working with the press, the use of the media, the Internet, printed materials, campaigns, and school choice. Part 4 is concerned with the assessment of the public-relations program's degree of success. An index is provided, as well as a list of helpful organizations. (Contains 97 references.) (RKJ)
Your Office Staff A Plus For Public Relations
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Author : National School Public Relations Association
language : en
Publisher:
Release Date : 1975
Your Office Staff A Plus For Public Relations written by National School Public Relations Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Public relations categories.
Making The Wheels Go Round In School Public Relations
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Author : Donald L. Ferguson
language : en
Publisher:
Release Date : 1975
Making The Wheels Go Round In School Public Relations written by Donald L. Ferguson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Communication in education categories.