Selbstdarstellung Von Unternehmen Als Arbeitgeber Im Kontext Von Hochschul Personalmarketing
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Selbstdarstellung Von Unternehmen Als Arbeitgeber Im Kontext Von Hochschul Personalmarketing
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Author : Justin Gemeri
language : de
Publisher: GRIN Verlag
Release Date : 2017-10-20
Selbstdarstellung Von Unternehmen Als Arbeitgeber Im Kontext Von Hochschul Personalmarketing written by Justin Gemeri and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-20 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Johann Wolfgang Goethe-Universität Frankfurt am Main, Sprache: Deutsch, Abstract: Der Fokus dieser Arbeit liegt auf der Selbstdarstellung von Unternehmen gegenüber Studenten und der Herausarbeitung von Attraktivitätsfaktoren des Hochschul-Personalmarketings. Hierbei werden im Speziellen sieben Maßnahmen/Kanäle für Unternehmen an Hochschulen sowie acht Werte, die ein Unternehmen als Arbeitgeber bieten kann, untersucht. Zugunsten einer besseren Vergleichbarkeit wird die empirische Untersuchung hierbei eingegrenzt. Auf Seiten der Arbeitgeber grenzt diese Thesis die Stichprobe ein. Der Fokus liegt auf der Branche der Banken und Finanzdienstleister. Dies hat den Grund, dass ein branchenübergreifender Vergleich in der Arbeitgeberattraktivität durch subjektive Branchenpräferenzen der Zielgruppe Studenten beeinflusst werden könnte. Innerhalb der Maßnahmen wird der Fokus auf persönliche Kanäle gelegt. Hierzu gehören u.a. Praktikantenprogramme, Gastvorträge oder die Zusammenarbeit mit Studenteninitiativen. Online-Maßnahmen wie Social-Media-Marketing sowie eine Karrierewebsite des Unternehmens werden deshalb bewusst vernachlässigt, auch wenn diese in der heutigen Zeit immer wichtiger werden. Die Werte und Faktoren, die das Unternehmen vertritt und für die es steht, werden in der empirischen Untersuchung ebenfalls eingeschränkt. Es gibt unzählige Faktoren und Werte, die Unternehmen ihren Mitarbeitern bieten können. Allerdings wurde sich hierbei aufgrund einer besseren Vergleichbarkeit auf insgesamt acht Werte beschränkt. Dazu gehören Gehalt, Work-Life-Balance, Karrieremöglichkeiten, Arbeitsatmosphäre, Image, spannende Aufgaben, flexible Arbeitszeiten sowie Umweltbewusstsein. Diese Arbeit legt den Fokus auf das externe Personalmarketing und untersucht primär die Zielgruppe der Studenten sowie Absolventen der Goethe-Universität in Frankfurt. Der Grund dafür ist zum einen die Kapazität dieser Arbeit, welche eine Ausweitung auf mehrere Studiengänge oder verschiedene Universitäten nicht zulässt, ohne in der Analyse an Tiefe zu verlieren. Zum anderen dient die Auswahl dieser Zielgruppe der Vergleichbarkeit. Frankfurt am Main ist als Standort für Banken und Finanzdienstleister bekannt. Demzufolge legt auch der Fachbereich Wirtschaftswissenschaften einen Fokus auf den Bereich „Finance & Accounting“ in der universitären Ausbildung. Somit lässt sich ein vergleich- und auswertbares Ergebnis in der empirischen Untersuchung erwarten.
The Employer Brand
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Author : Simon Barrow
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-19
The Employer Brand written by Simon Barrow and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Business & Economics categories.
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Inclusive Branding
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Author : Klaus Schmidt
language : en
Publisher: Palgrave Macmillan
Release Date : 2003-02-08
Inclusive Branding written by Klaus Schmidt and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-08 with Business & Economics categories.
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organizations in a variety of industries show the practical necessity of holistic brand thinking, and its results.
Managing Professionals
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Author : J. A. de Bruijn
language : en
Publisher: Routledge
Release Date : 2011
Managing Professionals written by J. A. de Bruijn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Managing Professionals presents an empirical analysis of the problems and offers solutions to the tension between management and professionals within organizations.
Branded Lives
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Author : Matthew J. Brannan
language : en
Publisher: Edward Elgar Publishing
Release Date : 2011-01-01
Branded Lives written by Matthew J. Brannan and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Business & Economics categories.
'Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings generated by those employed to serve both the brand and the customer. I recommend reading this book in its entirety. If you are like me, your reading will bring a refreshing fullness to the experience of brands and branding and many new insights.' Mary Jo Hatch, University of Virginia, USBranded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand.This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to 'brand' workers' lives actually enhances or diminishes the meaning and experience of work.Based on in-depth qualitative, ethnographic and case study research this compendium will prove essential for researchers working within the general area of employment studies and specifically on branded employment and work. Students in marketing, human resource management and management as well as HR and marketing practitioners interested in employee branding will also find this book relevant and stimulating.
Corporate Communication
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Author : Joep Cornelissen
language : en
Publisher: SAGE
Release Date : 2011-03-17
Corporate Communication written by Joep Cornelissen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-17 with Business & Economics categories.
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
Corporate Culture And Performance
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Author : John P. Kotter
language : en
Publisher: Simon and Schuster
Release Date : 2008-06-30
Corporate Culture And Performance written by John P. Kotter and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-30 with Business & Economics categories.
Going far beyond previous empirical work, John Kotter and James Heskett provide the first comprehensive critical analysis of how the "culture" of a corporation powerfully influences its economic performance, for better or for worse. Through painstaking research at such firms as Hewlett-Packard, Xerox, ICI, Nissan, and First Chicago, as well as a quantitative study of the relationship between culture and performance in more than 200 companies, the authors describe how shared values and unwritten rules can profoundly enhance economic success or, conversely, lead to failure to adapt to changing markets and environments. With penetrating insight, Kotter and Heskett trace the roots of both healthy and unhealthy cultures, demonstrating how easily the latter emerge, especially in firms which have experienced much past success. Challenging the widely held belief that "strong" corporate cultures create excellent business performance, Kotter and Heskett show that while many shared values and institutionalized practices can promote good performances in some instances, those cultures can also be characterized by arrogance, inward focus, and bureaucracy -- features that undermine an organization's ability to adapt to change. They also show that even "contextually or strategically appropriate" cultures -- ones that fit a firm's strategy and business context -- will not promote excellent performance over long periods of time unless they facilitate the adoption of strategies and practices that continuously respond to changing markets and new competitive environments. Fundamental to the process of reversing unhealthy cultures and making them more adaptive, the authors assert, is effective leadership. At the heart of this groundbreaking book, Kotter and Heskett describe how executives in ten corporations established new visions, aligned and motivated their managers to provide leadership to serve their customers, employees, and stockholders, and thus created more externally focused and responsive cultures.
Harmonies Of Political Economy
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Author : Frédéric Bastiat
language : en
Publisher:
Release Date : 1860
Harmonies Of Political Economy written by Frédéric Bastiat and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1860 with Economics categories.
Talent Management
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Author : Eddie Blass
language : en
Publisher: Springer
Release Date : 2009-01-30
Talent Management written by Eddie Blass and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-30 with Business & Economics categories.
Talent management is 'the hot topic' for HR managers and chief executives in organizations today. Based on over two years of research, this book draws out key ideas to draw on in the future. It presents case studies of public, private and multinational organizations, as well as commentary on defining and developing talent.
Achievement Motivation Inventory
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Author : Heinz Schuler
language : en
Publisher: Hogrefe & Huber Publishing
Release Date : 2004
Achievement Motivation Inventory written by Heinz Schuler and has been published by Hogrefe & Huber Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Achievement motivation categories.
Area of Application: Personnel Selection, Potential Analysis, Professional Counseling, Personnel Development, Profiling, Psychology of Sports, Personality Research. General Aspects: The Achievement Motivation Inventory (AMI) is a personality inventory designed to measure a broad construct of work related achievement motivation. It is founded on the theoretical work related to the German «Leistungsmotivationsinventar (LMI)» (Schuler & Prochaska, 2001) and enables users to test candidates for 17 different facets of achievement motivation. The theoretical conception of this test is based upon all common conceptualizations of the construct but for the first time integrates relevant social motives into a test measuring the construct of achievement motivation as well. Thus, in addition to traditional scales, e.g. Confidence in Success or Persistance, scales like Dominance or Status Orientation are integrated in the AMI. The AMI consists of 170 items to be responded by examinees on a 7-point-Likert format. Reliability: Reliability (Cronbach`s alpha) for the total score is α = .96 and ranges from α = .66 to α = .83 for single scales. Retest reliability is rtt = .94 for the total score and ranges from rtt = .71 to rtt = .89 for single scales.