Selective Exposure To Communication
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Selective Exposure To Communication
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Author : Dolf Zillmann
language : en
Publisher: Routledge
Release Date : 2013-07-04
Selective Exposure To Communication written by Dolf Zillmann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-04 with Language Arts & Disciplines categories.
First published in 1985. Research into what is usually referred to as mass communication has concentrated on the societal impact of the media. The ways in which these media influence people and affect their behavior have been at issue. For the most part, undesirable effects were pondered and documented. Only a few desirable effects received similar attention and scrutiny. The research preoccupation with impact has been so pronounced that, comparatively speaking, next to no attention has been paid to questions such as why people enjoy whatever they elect to watch or hear, and more fundamentally, why they elect to watch or hear, in the first place, whatever it is that they elect to watch or hear. Without a symposium on research into selective exposure to informative and entertaining messages nor a publication that brought together the recent research in this area, this volume was put together in an effort to end this dilemma and to put selective-exposure research on the map as a significant research venture.
Choice And Preference In Media Use
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Author : Silvia Knobloch-Westerwick
language : en
Publisher: Routledge
Release Date : 2014-07-25
Choice And Preference In Media Use written by Silvia Knobloch-Westerwick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-25 with Language Arts & Disciplines categories.
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
Media Choice
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Author : Tilo Hartmann
language : en
Publisher: Routledge
Release Date : 2009-06-11
Media Choice written by Tilo Hartmann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-11 with Language Arts & Disciplines categories.
This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.
The Oxford Handbook Of Political Communication
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Author : Kate Kenski
language : en
Publisher: Oxford University Press
Release Date : 2017-06-23
The Oxford Handbook Of Political Communication written by Kate Kenski and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-23 with Political Science categories.
Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hybrid field largely devoted to connecting the dots among political rhetoric, politicians and leaders, voters' opinions, and media exposure to better understand how any one aspect can affect the others. In The Oxford Handbook of Political Communication Kate Kenski and Kathleen Hall Jamieson bring together leading scholars, including founders of the field of political communication Elihu Katz, Jay Blumler, Doris Graber, Max McCombs, and Thomas Paterson,to review the major findings about subjects ranging from the effects of political advertising and debates and understandings and misunderstandings of agenda setting, framing, and cultivation to the changing contours of social media use in politics and the functions of the press in a democratic system. The essays in this volume reveal that political communication is a hybrid field with complex ancestry, permeable boundaries, and interests that overlap with those of related fields such as political sociology, public opinion, rhetoric, neuroscience, and the new hybrid on the quad, media psychology. This comprehensive review of the political communication literature is an indispensible reference for scholars and students interested in the study of how, why, when, and with what effect humans make sense of symbolic exchanges about sharing and shared power. The sixty-two chapters in The Oxford Handbook of Political Communication contain an overview of past scholarship while providing critical reflection of its relevance in a changing media landscape and offering agendas for future research and innovation.
The Effects Of Mass Communication
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Author : Joseph T. Klapper
language : en
Publisher:
Release Date : 1960
The Effects Of Mass Communication written by Joseph T. Klapper and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with Language Arts & Disciplines categories.
The Oxford Handbook Of The Science Of Science Communication
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Author : Kathleen Hall Jamieson
language : en
Publisher: Oxford University Press
Release Date : 2017
The Oxford Handbook Of The Science Of Science Communication written by Kathleen Hall Jamieson and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Psychology categories.
The proposal to vaccinate adolescent girls against the human papilloma virus ignited political controversy, as did the advent of fracking and a host of other emerging technologies. These disputes attest to the persistent gap between expert and public perceptions. Complicating the communication of sound science and the debates that surround the societal applications of that science is a changing media environment in which misinformation can elicit belief without corrective context and likeminded individuals are prone to seek ideologically comforting information within their own self-constructed media enclaves. Drawing on the expertise of leading science communication scholars from six countries, The Oxford Handbook of the Science of Science Communication not only charts the media landscape - from news and entertainment to blogs and films - but also examines the powers and perils of human biases - from the disposition to seek confirming evidence to the inclination to overweight endpoints in a trend line. In the process, it draws together the best available social science on ways to communicate science while also minimizing the pernicious effects of human bias. The Handbook adds case studies exploring instances in which communication undercut or facilitated the access to scientific evidence. The range of topics addressed is wide, from genetically engineered organisms and nanotechnology to vaccination controversies and climate change. Also unique to this book is a focus on the complexities of involving the public in decision making about the uses of science, the regulations that should govern its application, and the ethical boundaries within which science should operate. The Handbook is an invaluable resource for researchers in the communication fields, particularly in science and health communication, as well as to scholars involved in research on scientific topics susceptible to distortion in partisan debate.
Measuring Media Use And Exposure
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Author : Christina Peter
language : en
Publisher: Herbert von Halem Verlag
Release Date : 2019-09-11
Measuring Media Use And Exposure written by Christina Peter and has been published by Herbert von Halem Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-11 with Business & Economics categories.
The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against this background, new communication technologies have been gaining particular importance because they change existing patterns of media use and create new types of media use. At the same time, these technologies do not only present a challenge for communication research, but they also provide new opportunities for the assessment of media use. The volume regards current developments and trends in the measurement of media use and exposure from various perspectives. Contributions deal with the refinement and advancement of classical approaches, and new methods and measures of assessing media use are introduced and evaluated. They also discuss the advantages and challenges of using online behavioral data as indicators for media exposure. Contributions tackle questions how different methods of measuring media use and exposure can be combined to gain a more accurate picture and what pitfalls can occur.
Rhetorical And Critical Approaches To Public Relations Ii
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Author : Dr Robert L Heath
language : en
Publisher: Routledge
Release Date : 2013-11-05
Rhetorical And Critical Approaches To Public Relations Ii written by Dr Robert L Heath and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Business & Economics categories.
This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.
What We Know About The Effects Of Mass Communication The Brink Of Hope
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Author : Joseph T. Klapper
language : en
Publisher: Ardent Media
Release Date : 1957
What We Know About The Effects Of Mass Communication The Brink Of Hope written by Joseph T. Klapper and has been published by Ardent Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with categories.
Communication Yearbook 23
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Author : Michael Roloff
language : en
Publisher: Routledge
Release Date : 2012-03-22
Communication Yearbook 23 written by Michael Roloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-22 with Language Arts & Disciplines categories.
Communication Yearbook 23, originally published in 2000 includes discussions about the relationship between communication and the emotional processes. The authors do not confine the reviews to research conducted in a single context, but instead draw upon scholarship that informs about shame and guilt in intimate, family, organizational and public discourse. Also explored is literature on compliance resistance and the emotional reactions that accompany resistance. Other reviews address issues involving communication about sexual harassment in the workplace, cross-cultural influences on management styles, and the mass media's role in encouraging change in body shape. Offering a tremendous variety of in-depth analyses of communication scholarship in a broad array of research areas, this is a vital sourcebook for researchers, teachers and students alike.