Selling Destinations
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Selling Destinations Geography For The Travel Professional
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Author : Marc Mancini
language : en
Publisher:
Release Date : 2012
Selling Destinations Geography For The Travel Professional written by Marc Mancini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Education categories.
This special 5th Canadian edition of the bestselling Selling Destinations: Geography for the Travel Professional offers a fresh approach to destination geography. It argues that geography provides the foundation for the entire travel, tourism and hospitality industries and that travel professionals need to know not just the facts about places, but also how to sell them to the traveling public. Selling Destinations features: In-depth exploration of the nations, regions and cities that Canadian travelers favor most. Sales and marketing factors, such as visitor profiles, their preferences, motivations and misgivings, as well as other sales and marketing considerations. Hundreds of photos, maps, charts and graphics that help organize the content for the reader and make geography come alive. Detailed information on climate, attractions, transportation, sample itineraries and cultural patterns. Mini case studies, map exercises and creative activities that pull together each chapter's content to create an interactive and entertaining learning experience. A style that is relaxed, informal and enjoyable, not unlike a leisure vacation itself.
Selling Destinations
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Author : Mancini
language : en
Publisher:
Release Date : 1992-03-01
Selling Destinations written by Mancini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-03-01 with categories.
Selling Destinations
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Author : Mancini
language : en
Publisher:
Release Date :
Selling Destinations written by Mancini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Selling Destinations
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Author : Marc Mancini
language : en
Publisher:
Release Date : 1995-01-01
Selling Destinations written by Marc Mancini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with Geography categories.
Marketing Destinations And Venues For Conferences Conventions And Business Events
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Author : Rob Davidson
language : en
Publisher: Routledge
Release Date : 2012-05-31
Marketing Destinations And Venues For Conferences Conventions And Business Events written by Rob Davidson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Marketing Destinations And Venues For Conferences Conventions And Business Events
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Author : Tony Rogers
language : en
Publisher: Routledge
Release Date : 2015-11-19
Marketing Destinations And Venues For Conferences Conventions And Business Events written by Tony Rogers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Business & Economics categories.
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.
Selling Destinations
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Author : Marc Mancini
language : en
Publisher: Cengage Learning
Release Date : 2008-12-04
Selling Destinations written by Marc Mancini and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-04 with Business & Economics categories.
SELLING DESTINATIONS has been the travel professional's definitive guide to matching travelers with the destinations that are most appropriate for them. Informative and tightly organized, the book is a visual encyclopedia, with hundreds of maps, charts, and other illustrative materials. Detailed information on attractions, climate, lodging, and cultural patterns as well as sample itineraries and profiles of typical visitors to each destination round out the coverage. New To This Edition: Fully updated and expanded information on climate, modes of travel, local customs, lodging, itineraries, major attractions, and, of course, sales strategies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Marketing And Managing Tourism Destinations
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Author : Alastair M. Morrison
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-31
Marketing And Managing Tourism Destinations written by Alastair M. Morrison and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-31 with Business & Economics categories.
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Zero To Ipo Other Fun Destinations
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Author : David Smith
language : en
Publisher: Cambridge Manhattan Group
Release Date : 2003
Zero To Ipo Other Fun Destinations written by David Smith and has been published by Cambridge Manhattan Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The Branding Of Tourist Destinations
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Author : Mark Anthony Camilleri
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-12-04
The Branding Of Tourist Destinations written by Mark Anthony Camilleri and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-04 with Business & Economics categories.
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.