Selling Europe To The World
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Selling Europe To The World
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Author : Pierre-Yves Donzé
language : en
Publisher: Bloomsbury Publishing
Release Date : 2023-02-09
Selling Europe To The World written by Pierre-Yves Donzé and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-09 with Business & Economics categories.
Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Buying And Selling
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Author : Shanti Graheli
language : en
Publisher: BRILL
Release Date : 2019-02-11
Buying And Selling written by Shanti Graheli and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-11 with History categories.
Buying and Selling explores the business of books in and beyond Europe, investigating the practices adopted by traders and customers.
Mind Your Manners
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Author : John Mole
language : en
Publisher: Hachette UK
Release Date : 2011-05-12
Mind Your Manners written by John Mole and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-12 with Business & Economics categories.
Praised by Business Week as 'invaluable political and psychological profiles of each nationality...a wonderfully entertaining view of others as well a ourselves' and named a Financial Times Business Book of the Year, Mind Your Manners has become a 50,000-copy bestseller and the standard guide to European business cultures for over a decade. Now in a fully expanded and updated third edition, this practical guide contains a further fifteen country chapters including all the additional countries - from the Baltics to the Balkans - becoming a members of the European Union, the world's biggest global market. This major new edition comprehensively covers no fewer than thirty-three different business cultures including non-EU Norway, Switzerland, Russia and America.
Cracking Eastern Europe
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Author : Allyn Enderlyn
language : en
Publisher: Irwin Professional Publishing
Release Date : 1992
Cracking Eastern Europe written by Allyn Enderlyn and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
With the tremendous business opportunities available in the Pacific Rim, it truly pays to become an "insider." Only with the most complete knowledge of these countries, their customs and business practices will you be given such profitable status. To seize these opportunities and more, authors Allyn Enderlyn and Oliver C. Dziggel have developed Cracking the Pacific Rim--a comprehensive resource for marketers of all products from every industry. Filled with information on approaching the markets, the investment climate, financing, the capital markets, licensing, patents, trademarks and all the details you'll need to carry out successful business ventures, this authoritative reference details every attractive opportunity available. Cracking the Pacific Rim outlines the common threads and unique features of: Japan, Hong Kong, Korea, the Philippines, Taiwan, Indonesia, Malaysia, Singapore and Thailand. Each country is profiled separately following a topical outline with in-depth coverage of market and socioeconomic demographics; policies to attract business; "hot" business opportunities; finance and politics; key business contacts and resources; and proper business interaction and etiquette. A map, brief history, geographical summary and key points are included for each country. Each chapter concludes with a listing of U.S. government and multilateral resources. And, finally, an exhaustive compendium of useful statistics is also provided.
The European Dream
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Author : Jeremy Rifkin
language : en
Publisher: John Wiley & Sons
Release Date : 2013-04-24
The European Dream written by Jeremy Rifkin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-24 with Political Science categories.
At one time the American Dream was the ideal and envy of the world. But today, at the dawn of the new Millennium, Europe is pointing a new way to the future. In this major new book, best-selling author Jeremy Rifkin argues that Europe has a vision of its own and is overtaking America as the world’s next superpower. The American Dream was based on economic growth, personal wealth and independence. It was synonymous with love of country and patriotism, frontier mentality and the unbridled exercise of power. Yet what were once considered prime virtues - cherished and idealised not only in America but throughout the world - are increasingly seen by many as drawbacks and even impediments. But while the American Dream tires and languishes in the past, a new European Dream is being born. Today we see a new set of values emerging which are focused on sustainable development, quality of life and multilateralism. More cosmopolitan and less concerned with the brute exercise of power, the European Dream is better positioned to accommodate the many forces that are propelling us into a more interconnected and interdependent world. Where does Britain fit into this story? The British find themselves betwixt and between a fading American Dream and a newly emerging European Dream which is gaining the upper hand in our contemporary global age. Rifkin argues that Britain is uniquely positioned to play a bridge role between Europe and America and has the potential to help create a synergy between the two superpowers of the 21st century. But in order to exercise any real influence in world affairs, Britain must choose to be part of a larger political entity. In a globally connected world, no people can exist any longer as an island unto themselves. The only question for Britain is whether it will make its home with America or with Europe.
New Business For Old Europe
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Author : Arnold Tukker
language : en
Publisher: Routledge
Release Date : 2017-09-29
New Business For Old Europe written by Arnold Tukker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-29 with Business & Economics categories.
Selling products used to be the standard way of doing business. Traditionally, it is left to the user to transform the purchase of a product into something that fulfils effectively a final-user need. Today, two streams of research – business management and sustainability – normally with very distinct perspectives on the world, have surprisingly converged to form a common conclusion: selling products is old-fashioned business. Companies should switch their focus to selling need fulfilment, satisfaction, or experiences. Or, in other words, selling integrated solutions or product-services. The business management literature argues that, by focusing on the integrated, final-client needs, and delivering integrated solutions fulfilling these needs, companies will be able to improve their position in the value chain, enhance added value of their offering, and improve their innovation potential. In a business world where many products are becoming equally well-performing commodities, this strategy is one of the ways to avoid a sheer competition on price – a type of competition that Europe never can win with emerging and low-cost economies such as China. In that sense, product-services can mean new business for old Europe. The sustainability knowledge stream argues that need-focused solutions could be inherently more sustainable than products. Product-services could offer the value of use instead of the product itself and decrease the environmental load in two ways. First, companies offering the service would have all the incentives to make the (product-)system efficient, as they get paid by the result. Second, consumers would be encouraged to alter their behaviour as they gain insight into all the costs involved with the use. Until today, the connections and interchange between the two research streams have been quite limited. The question of whether product-services truly are the avenue to a sustainable world is still under discussion. This book aims to develop a systematic view on this issue. The potential of product-services to enhance competitiveness and contribute to sustainable development prompted the EU to invest heavily in the theme under the EU's 5th Framework Programme (FP5; 1997-2002). A variety of research and development projects in the field were supported under the umbrella of the Sustainable Product Development Network (SusProNet). These included MEPSS (Methodology Product Service Systems); Home Services; HiCS (Highly Customerised Solutions); Prosecco (Product-Service Co-design); and Innopse (Innovation Studio and exemplary developments for Product-Service). The projects were undertaken by a mix of European research institutions and companies including Orange, Philips and Nokia. Some of these projects focused on developing methods that could help industries change their output from a product to a service. Others focused on the development of new product-services or solutions (HiCS, Prosecco, Innopse), and yet others tried to analyze under which circumstances product-services are likely to be implemented and accepted by consumers (Home Services). One project focused on dissemination of the concept to SMEs (Lean Services). Other projects focused purely on new product-service development, such as Brainfridge (an intelligent fridge managing its supply chain), ASP-NET (application service providers), Protex (intelligent enzymes) and IPSCON (receivers for wireless telephones). New Business for Old Europe brings together the key outputs from all of these groups to present a state-of-the-art collection on product-service development, prospects and implications for competitiveness and sustainability. The book has a number of aims. First, it attempts to bridge the gap between business and sustainability literature to lead to a better-founded understanding of the business drivers for embarking on product-service development, and its relation with sustainability and competitiveness. Second, the book reviews the large amount of studies that have developed toolkits, methods and approaches that can support marketers, product developers and strategists in business to develop product-services, selects the best-practice approaches and analyses any gaps. Third, the book examines what opportunities there are for product-service development in a variety of key areas including base materials, information and communication technologies, offices, food and households. Each chapter in this section discusses the area, developments that will stimulate or hinder the market opportunities for product-services, product-service examples, and typical implementation challenges for product-services in that area. These chapters serve as a quick introduction for companies interested in developing product-services in a specific area. Fourth, the book translates all the lessons into suggested approaches for product-service development by companies. Annexes include a lightweight "product-service development manual" and an alphabetical list of useful underlying tools.
Savage Continent
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Author : Keith Lowe
language : en
Publisher: Penguin UK
Release Date : 2012-04-05
Savage Continent written by Keith Lowe and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-05 with History categories.
Keith Lowe's Savage Continent is an awe-inspiring portrait of how Europe emerged from the ashes of WWII. The end of the Second World War saw a terrible explosion of violence across Europe. Prisoners murdered jailers. Soldiers visited atrocities on civilians. Resistance fighters killed and pilloried collaborators. Ethnic cleansing, civil war, rape and murder were rife in the days, months and years after hostilities ended. Exploring a Europe consumed by vengeance, Savage Continent is a shocking portrait of an until-now unacknowledged time of lawlessness and terror. Praise for Savage Continent: 'Deeply harrowing, distinctly troubling. Moving, measured and provocative. A compelling and plausible picture of a continent physically and morally brutalized by slaughter' Dominic Sandbrook, Sunday Times 'Excellent', Independent 'Unbearable but essential. A serious account of things we never knew and our fathers would rather forget. Lowe's transparent prose makes it difficult to look away from a whole catalogue of horrors...you won't sleep afterwards. Such good history it keeps all the questions boiling in your mind', Scotsman Keith Lowe is widely recognized as an authority on the Second World War, and has often spoken on TV and radio, both in Britain and the United States. He is the author of the critically acclaimed Inferno: The Devastation of Hamburg, 1943 (Penguin). He lives in north London with his wife and two children.
East European Economic Assessment Regional Assessments
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Author :
language : en
Publisher:
Release Date : 1981
East European Economic Assessment Regional Assessments written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Europe, Eastern categories.
Selling One S Favourite Piano To Emigrate
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Author : Jakub Isański
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2011-05-25
Selling One S Favourite Piano To Emigrate written by Jakub Isański and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-25 with Social Science categories.
International migration is a common phenomenon of the contemporary world; however, not all the aspects of migration are adequately investigated. In this book, migration is described by academics from various European countries who see it not only as an economic, but mainly as a social process. Thirteen texts, written by authors from seven countries, consider migration from various perspectives regarding its social consequences for migrants, their families and entire societies. Although the majority of the texts pertain to the Polish context (connected with Poles as migrants, but not necessarily Poland as a country), in general, the book can be qualified as an illustration of current migration from the less developed parts of the unified Europe, which impacts on the economies and societies of the European continent. A few years ago, one had to sell their favourite belonging, a piano, to collect money for the journey. These days it is much more accessible, but not less complex, and various examples from this book offer a unique insight into the variety of human flows in the contemporary world.
Selling To The World
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Author : L. Fargo Wells
language : en
Publisher: McGraw-Hill Companies
Release Date : 1996
Selling To The World written by L. Fargo Wells and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Eksport categories.
From one of the country's top experts on international trade, here is a guide on how to start & run an import or export business. Aimed at both start ups & established businesses, it shows how to enter international trade markets quickly, economically, & with a minimum of study. Based on the author's decades of personal experience, the book shows entrepreneurs how to start an export management or trading company; help small manufacturers plan an export program; & also outlines the basics of successful importing. Coverage includes financing, insurance, & government relations. Anecdotes enliven the text & dramatize key points.