Selling Hollywood To The World
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Selling Hollywood To The World
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Author : John Trumpbour
language : en
Publisher: Cambridge University Press
Release Date : 2007-09-21
Selling Hollywood To The World written by John Trumpbour and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-21 with History categories.
This book investigates European efforts to overcome the American film industry's international pre-eminence.
Brand Hollywood
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Author : Paul Grainge
language : en
Publisher: Routledge
Release Date : 2007-10-31
Brand Hollywood written by Paul Grainge and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-31 with Performing Arts categories.
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.
Billion Dollar Whale
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Author : Bradley Hope
language : en
Publisher: Hachette UK
Release Date : 2018-09-18
Billion Dollar Whale written by Bradley Hope and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-18 with Business & Economics categories.
Named a Best Book of 2018 by the Financial Times and Fortune, this "thrilling" (Bill Gates) New York Times bestseller exposes how a "modern Gatsby" swindled over $5 billion with the aid of Goldman Sachs in "the heist of the century" (Axios). Now a #1 international bestseller, Billion Dollar Whale is "an epic tale of white-collar crime on a global scale" (Publishers Weekly), revealing how a young social climber from Malaysia pulled off one of the biggest heists in history. In 2009, a chubby, mild-mannered graduate of the University of Pennsylvania's Wharton School of Business named Jho Low set in motion a fraud of unprecedented gall and magnitude--one that would come to symbolize the next great threat to the global financial system. Over a decade, Low, with the aid of Goldman Sachs and others, siphoned billions of dollars from an investment fund--right under the nose of global financial industry watchdogs. Low used the money to finance elections, purchase luxury real estate, throw champagne-drenched parties, and even to finance Hollywood films like The Wolf of Wall Street. By early 2019, with his yacht and private jet reportedly seized by authorities and facing criminal charges in Malaysia and in the United States, Low had become an international fugitive, even as the U.S. Department of Justice continued its investigation. Billion Dollar Whale has joined the ranks of Liar's Poker, Den of Thieves, and Bad Blood as a classic harrowing parable of hubris and greed in the financial world.
Global Hollywood 2
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Author : Toby Miller
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-07-25
Global Hollywood 2 written by Toby Miller and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-25 with Performing Arts categories.
Substantially revised and updated, this book highlights how Hollywood has transformed itself to attain ever global clout and reach and the material factors underlining Hollywood's apparent artistic success. Takes into consideration recent events affecting Hollywood such as 9/11, US foreign policy and developments in consumer technology.
Tabloid Prodigy
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Author : Marlise Kast
language : en
Publisher: Running Press
Release Date : 2007-05-08
Tabloid Prodigy written by Marlise Kast and has been published by Running Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-08 with Biography & Autobiography categories.
“Hollywood's Hottest Couple Exchange Mystery Rings!” “The Truth Behind Screen Beauty's Pregnancy Rumors!” “Song Diva Sneaks Past Airport Security and Lands Behind Bars!” “TV's Favorite Childhood Star Faces Drinking and Drug Charges!” “Teen Beauty Downplays Anorexia Rumors with Hot Dog!” “Hollywood's Favorite Funnyman Has Secret Love Child!” “Couple Goes Head to Head in Custody Battle!” Who writes these stories? Marlise Kast used to. In fact, she was so good at it, at such a young age, she was considered a “tabloid prodigy.” Marlise, the daughter of a minister, grew up in a loving, conservative, slightly sheltered family, and aspired to a career as a respected journalist or television news anchor. She was perhaps the least likely person to become a star reporter for Globe. But, right out of college, with a journalism degree and few job prospects, she became a tabloid writer, playing the high-stakes game of cat-and-mouse with some of Hollywood's hottest celebrities. There was almost nothing Marlise wouldn't do to get the story behind the celebrity facade. Dumpster diving and hiding in the bushes were child's play compared to ploys like posing as a drunk to crash one star's wedding or bluffing her way through the L.A. Police Department to confirm the DUI of another celeb's daughter. Using a combination of charm and brains, Marlise convinced co-workers, waiters, bouncers and bartenders to confess the juicy secrets of Hollywood stars. On the red carpet and VIP guest lists, she assumed countless identities, including those of a florist, a tennis player, a mourner, and a bridesmaid.Along the way, though, Marlise continually wondered: was she abandoning her principles in exchange for a shot at celebrity reporting? Torn between her journalistic duties and her moral responsibilities, Marlise tried to ignore the battle with her conscience, telling herself this wasn't a permanent job, just a stepping stone to a more respectable career. Right? This riveting and entertaining memoir is full of her outrageous-but-true tabloid experiences. Marlise's narrative details the behind-the-scenes deals, manipulations, and deceptions used to break the big stories. In an industry where turnover is high, and loyalty low, Marlise survived multiple bosses, a rotating roster of photographers, professional shenanigans, terrifying situations, and comical predicaments, as well as legal threats from some of the celebrities and “personalities” she wrote about. She eventually wrote over 200 articles for the tabloids. Her biggest story, though, is the one she's never told before; how-after a dangerous high-speed chase, a corporate betrayal of her trust, and the doubts that continued to plague her-Marlise came face-to-face with a story her conscience would not allow her to tell. After so many years of lying about who she really was, Marlise had to discover her own truth. As this riveting memoir reveals, her redemption is more honest and personal than any celebrity news she's ever reported.
The World According To Hollywood 1918 1939
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Author : Ruth Vasey
language : en
Publisher: Univ of Wisconsin Press
Release Date : 1997
The World According To Hollywood 1918 1939 written by Ruth Vasey and has been published by Univ of Wisconsin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
The most visible cultural institution on earth between the World Wars, the Hollywood movie industry tried to satisfy worldwide audiences of vastly different cultural, religious, and political persuasions. The World According to Hollywood shows how the industry's self-regulation shaped the content of films to make them salable in as many markets as possible. In the process, Hollywood created an idiosyncratic vision of the world that was glamorous and exotic, but also oddly narrow. Ruth Vasey shows how the Motion Picture Producers and Distributors of America (MPPDA), by implementing such strategies as the industry's Production Code, ensured that domestic and foreign distribution took place with a minimum of censorship or consumer resistance. Drawing upon MPPDA archives, studio records, trade papers, and the records of the U.S. Department of Commerce, Vasey reveals the ways the MPPDA influenced the representation of sex, violence, religion, foreign and domestic politics, corporate capitalism, ethnic minorities, and the conduct of professional classes. Vasey is the first scholar to document fully how the demands of the global market frequently dictated film content and created the movies' homogenized picture of social and racial characteristics, in both urban America and the world beyond. She uncovers telling evidence of scripts and treatments that were abandoned before or during the course of production because of content that might offend foreign markets. Among the fascinating points she discusses is Hollywood's frequent use of imaginary countries as story locales, resulting from a deliberate business policy of avoiding realistic depictions of actual countries. She argues that foreign governments perceived movies not just as articles of trade, but as potential commercial and political emissaries of the United States. Just as Hollywood had to persuade its domestic audiences that its products were morally sound, its domination of world markets depended on its ability to create a culturally and politically acceptable product.
Hollywood Abroad
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Author : Melvyn Stokes
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-07-25
Hollywood Abroad written by Melvyn Stokes and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-25 with Performing Arts categories.
Hollywood Abroad is the first book to examine the reception of Hollywood movies by non-American audiences. Although numerous books on film history have analyzed the ways in which American films came to dominate world markets, there has so far been very little published work on how audiences outside the United States have responded to Hollywood-produced films. Hollywood Abroad explores the reception of U.S. films in Britain, France, Belgium, Turkey, Australia, India, Japan, and Central Africa. The book covers topics from the first major penetration of American films into France, Britain, and Australia to the impact of such films as The Best Years of Our Lives to the response of Belgian young people in the age of the multiplex. It demonstrates that the story of the reception of American films overseas is less one of domination than of a complex adoption of Hollywood into various cultures.
Red Carpet
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Author : Erich Schwartzel
language : en
Publisher: Penguin
Release Date : 2022-02-08
Red Carpet written by Erich Schwartzel and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-08 with Business & Economics categories.
"This is a fascinating book. It will educate you. Schwartzel has done some extraordinary reporting." — The New York Times Book Review “In this highly entertaining but deeply disturbing book, Erich Schwartzel demonstrates the extent of our cultural thrall to China. His depiction of the craven characters, American and Chinese, who have enabled this situation represents a significant feat of investigative journalism. His narrative is about not merely the movie business, but the new world order.” —Andrew Solomon, author of Far from the Tree and The Noonday Demon An eye-opening and deeply reported narrative that details the surprising role of the movie business in the high-stakes contest between the U.S. and China From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry. Hollywood studios are now bending over backward to make movies that will appeal to China’s citizens—and gain approval from severe Communist Party censors. At the same time, and with America’s unwitting help, China has built its own film industry into an essential arm of its plan to export its national agenda to the rest of the world. The competition between these two movie businesses is a Cold War for this century, a clash that determines whether democratic or authoritarian values will be broadcast most powerfully around the world. Red Carpet is packed with memorable characters who have—knowingly or otherwise—played key roles in this tangled industry web: not only A-list stars like Matt Damon, Angelina Jolie, and Richard Gere but also eccentric Chinese billionaires, zany expatriate filmmakers, and starlets who disappear from public life without explanation or trace. Schwartzel combines original reporting, political history, and show-biz intrigue in an exhilarating tour of global entertainment, from propaganda film sets in Beijing to the boardrooms of Hollywood studios to the living rooms in Kenya where families decide whether to watch an American or Chinese movie. Alarming, occasionally absurd, and wildly entertaining, Red Carpet will not only alter the way we watch movies but also offer essential new perspective on the power struggle of this century.
Hollywood Diplomacy
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Author : Hye Seung Chung
language : en
Publisher: Rutgers University Press
Release Date : 2020-02-28
Hollywood Diplomacy written by Hye Seung Chung and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-28 with Business & Economics categories.
While tracing both Hollywood's internal foreign relations protocols and external regulatory interventions by the Chinese government, the U.S. State Department, the Office of War Information, and the Department of Defense, Hollywood Diplomacy contends that film regulation has played a key role in shaping images of Chinese, Japanese, and Korean ethnicities according to the political mandates of U.S. foreign policy.
Hollywood
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Author : Mark Wheeler
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-07-25
Hollywood written by Mark Wheeler and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-25 with Performing Arts categories.
At the beginning of the 21st century, the US film industry had overtaken aeronautics and car industries to become one of the highest exporters of American products. Mark Wheeler's important new book provides both a political history of Hollywood and a reflection on the relationship between cinema and politics in America, from 1900 to the present day. Wheeler considers the interplay between the movies studios, state and national government and cultural policy and legislation, with case studies of the censorship that followed in the wake of the Hays Code 1930 and the investigations of the House Committee of Un-American Activities (HUAC) in the 1950s that led to the notorious blacklisting of alleged or known Communist sympathisers. His history of political constituencies within Hollywood ranges from the conservative right to the liberal and the communist left, from trades unionists to movie moguls. The book concludes with a look at the politics of show business, addressing links between Hollywood and political activism, films such as 'The Candidate' and 'Bulworth' that have themselves engaged with the political process, and considering the irony that despite the fact that Hollywood is perceived as a bastion of liberalism the two most famous actors-turned-politicians have been Ronald Reagan and Arnold Schwarzenegger.