Selling Outer Space
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Selling Outer Space
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Author : James Lee Kauffman
language : en
Publisher: University Alabama Press
Release Date : 1994
Selling Outer Space written by James Lee Kauffman and has been published by University Alabama Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with History categories.
"Kauffman's book sheds light on the origins, uses, strengths, and weaknesses of the prevailing frontier metaphor for manned space exploration". -- American Historical Review
Selling Peace
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Author : Jeffrey Manber
language : en
Publisher: Apogee Books
Release Date : 2009
Selling Peace written by Jeffrey Manber and has been published by Apogee Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Astronautics categories.
For the first time the inside story of Russia's marketing of their space program to the West is chronicled by one who was there. The colourful tales are told, warts and all. How the door to Russia's long hidden space pro-gram was opened during the era of Soviet perestroika, the political struggle on the signing of the first contract between the Russians and NASA, the push to change space station Freedom into a co-operative venture, the willingness of the Russians to use free markets against the wishes of NASA and how the Russian space station Mir became a commercial platform, are all told in a relaxed and engaging style by the author, who is the only American ever to work within the Russian space program. The book chronicles the author's 14 year journey to use Russian assets to strengthen the American space program. Included is the behind-the-scenes of signing Dennis Tito, working with entertainment icons like James Cameron and Mark Burnett and the electrifying ride that was MirCorp. The book discusses the boycott organised by NASA to prevent MirCorp's success and the drama behind the world's only commercial manned expedition that sent two men to the Mirspace station for over two months, with no government funding. It is a tale of strong characters. Readers are given a front-row seat on the decade-long clash between the Russian chief Yuri Semenov and NASA's Dan Goldin, a paradoxical battle that saw the Russians embracing American open markets and NASA clinging to the Cold War model for space exploration.
Selling In A New Market Space Getting Customers To Buy Your Innovative And Disruptive Products
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Author : Brian Burns
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-12-18
Selling In A New Market Space Getting Customers To Buy Your Innovative And Disruptive Products written by Brian Burns and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-18 with Business & Economics categories.
Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.
Selling Space
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Author : James Lee Kauffman
language : en
Publisher:
Release Date : 1989
Selling Space written by James Lee Kauffman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Communication in politics categories.
Operation Outer Space
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Author : Murray Leinster
language : en
Publisher: Hachette UK
Release Date : 2019-10-08
Operation Outer Space written by Murray Leinster and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-08 with Fiction categories.
In a society fuelled by advertising, a small group of people finance man's first interstellar flight by selling the television rights to their adventures.
Marketing The Moon
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Author : David Meerman Scott
language : en
Publisher: MIT Press
Release Date : 2014-02-28
Marketing The Moon written by David Meerman Scott and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-28 with Science categories.
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Unreal Estate The Men Who Sold The Moon
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Author :
language : en
Publisher: Lulu.com
Release Date :
Unreal Estate The Men Who Sold The Moon written by and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Who Owns Outer Space
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Author : Michael Byers
language : en
Publisher: Cambridge University Press
Release Date : 2023-04-30
Who Owns Outer Space written by Michael Byers and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-30 with Law categories.
Explores the environmental, safety, and security challenges facing humanity's rapid expansion into Space and proposes actionable solutions.
Professional Selling
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Author : Dawn Deeter-Schmelz
language : en
Publisher: SAGE Publications
Release Date : 2020-01-15
Professional Selling written by Dawn Deeter-Schmelz and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-15 with Business & Economics categories.
Formerly published by Chicago Business Press, now published by Sage Professional Selling covers key sales concepts and strategies through the approach of highlighting detailed aspects of each step in the sales process, from lead generation to closing. Coauthored by faculty from some of most successful sales programs in higher education, this insightful text also offers unique chapters on digital sales, customer business development strategies, and role-play.
The Exploitation Of Natural Resources Of The Moon And Other Celestial Bodies
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Author : Fabio Tronchetti
language : en
Publisher: Martinus Nijhoff Publishers
Release Date : 2009
The Exploitation Of Natural Resources Of The Moon And Other Celestial Bodies written by Fabio Tronchetti and has been published by Martinus Nijhoff Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Law categories.
The purpose of this book is to propose a legal regime to govern the exploitation of natural resources of the moon and other celestial bodies. Considering, on the one side, the interest shown by states and private operators to extract and use extraterrestrial natural resources and, on the other, the absence of specific rules dealing with such an option, the establishment of a legal framework to regulate the exploitation of natural resources of the moon and other celestial bodies is needed so as to ensure its peaceful, safe and orderly development.