Selling Science
DOWNLOAD
Download Selling Science PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Selling Science book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Science Of Selling
DOWNLOAD
Author : David Hoffeld
language : en
Publisher: Penguin
Release Date : 2016-11-15
The Science Of Selling written by David Hoffeld and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-15 with Business & Economics categories.
The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot
Selling It
DOWNLOAD
Author : Sandip Mukhopadhyay
language : en
Publisher: Taylor & Francis
Release Date : 2021-09-26
Selling It written by Sandip Mukhopadhyay and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-26 with Business & Economics categories.
Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing. In Selling IT, the book: Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans, case studies, and chapter-wise practice questions to support teaching and learning The book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.
Selling Science
DOWNLOAD
Author : Stephen E. Mawdsley
language : en
Publisher: Rutgers University Press
Release Date : 2016-08
Selling Science written by Stephen E. Mawdsley and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08 with Medical categories.
Today, when many parents seem reluctant to have their children vaccinated, even with long proven medications, the Salk vaccine trial, which enrolled millions of healthy children to test an unproven medical intervention, seems nothing short of astonishing. In Selling Science, medical historian Stephen E. Mawdsley recounts the untold story of the first large clinical trial to control polio using healthy children—55,000 healthy children—revealing how this long-forgotten incident cleared the path for Salk’s later trial. Mawdsley describes how, in the early 1950s, Dr. William Hammon and the National Foundation for Infantile Paralysis launched a pioneering medical experiment on a previously untried scale. Conducted on over 55,000 healthy children in Texas, Utah, Iowa, and Nebraska, this landmark study assessed the safety and effectiveness of a blood component, gamma globulin, to prevent paralytic polio. The value of the proposed experiment was questioned by many prominent health professionals as it harbored potential health risks, but as Mawdsley points out, compromise and coercion moved it forward. And though the trial returned dubious results, it was presented to the public as a triumph and used to justify a federally sanctioned mass immunization study on thousands of families between 1953 and 1954. Indeed, the concept, conduct, and outcome of the GG study were sold to health professionals, medical researchers, and the public at each stage. At a time when most Americans trusted scientists, their mutual encounter under the auspices of conquering disease was shaped by politics, marketing, and at times, deception. Drawing on oral history interviews, medical journals, newspapers, meeting minutes, and private institutional records, Selling Science sheds light on the ethics of scientific conduct, and on the power of marketing to shape public opinion about medical experimentation.
Sell Yourself To Science
DOWNLOAD
Author : Jim Hogshire
language : en
Publisher: Loompanics Unltd
Release Date : 1992
Sell Yourself To Science written by Jim Hogshire and has been published by Loompanics Unltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Medical categories.
Discusses what to expect if participating in scientific testing as a guinea pig, and talks about donating body parts and the compensation involved
Selling Science How To Use Business Skills To Win Support For Scientific Research
DOWNLOAD
Author : Steven Judge
language : en
Publisher: World Scientific
Release Date : 2018-08-31
Selling Science How To Use Business Skills To Win Support For Scientific Research written by Steven Judge and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-31 with Business & Economics categories.
'This text serves as an educational tool merging good marketing practices with the promotion of STEM subjects and research. The book is applicable to global environments. A useful resource for aspiring and practicing researchers.'CHOICEApplying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists.The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan.The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy.
World Class Selling
DOWNLOAD
Author : Roy Chitwood
language : en
Publisher: Best Sellers Publishing
Release Date : 1995-12
World Class Selling written by Roy Chitwood and has been published by Best Sellers Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-12 with Selling categories.
A complete guide to selling
Selling Science In The Age Of Newton
DOWNLOAD
Author : Jeffrey R. Wigelsworth
language : en
Publisher: Routledge
Release Date : 2016-04-01
Selling Science In The Age Of Newton written by Jeffrey R. Wigelsworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Science categories.
Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.
The Selling Of Dsm
DOWNLOAD
Author : Stuart A. Kirk
language : en
Publisher: Transaction Publishers
Release Date : 1992-01-01
The Selling Of Dsm written by Stuart A. Kirk and has been published by Transaction Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with Social Science categories.
When it was first published in 1980, the Diagnostic and Statistical Manual of Mental Disorders, Third Edition--univer-sally known as DSM-III--embodied a radical new method for identifying psychiatric illness. Kirk and Kutchins challenge the general understanding about the research data and the pro-cess that led to the peer acceptance of DSM-III. Their original and controversial reconstruction of that moment concen-trates on how a small group of researchers interpreted their findings about a specific problem--psychiatric reliability--to promote their beliefs about mental illness and to challenge the then-dominant Freudian paradigm.
Sell More With Science
DOWNLOAD
Author : David Hoffeld
language : en
Publisher: Penguin
Release Date : 2022-03-22
Sell More With Science written by David Hoffeld and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-22 with Business & Economics categories.
The groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success. Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world. Here, Hoffeld utilizes research studies from social psychology, neuroscience, and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more, and stay ahead of the competition. You’ll discover: • two evidence-based mindsets that will help you earn more sales • seven strategies that will boost your chances of reaching any goal • powerful principles that will enhance your ability to guide potential clients into positive buying decisions • ways to win day-to-day interactions—in business and beyond • how to reframe any idea or situation • what it means to sell with integrity • a science-backed formula you can follow to create positive career change • and much more Filled with practical insights and exercises, Sell More with Science is a game-changing guide for anyone who wants to take their influence, sales, or career to new heights.
Selling Science Fiction Cinema
DOWNLOAD
Author : J. P. Telotte
language : en
Publisher: University of Texas Press
Release Date : 2023-07-18
Selling Science Fiction Cinema written by J. P. Telotte and has been published by University of Texas Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Performing Arts categories.
How science fiction films in the 1950s were marketed and helped create the broader genre itself. For Hollywood, the golden age of science fiction was also an age of anxiety. Amid rising competition, fluid audience habits, and increasing government regulation, studios of the 1950s struggled to make and sell the kinds of films that once were surefire winners. These conditions, the leading media scholar J. P. Telotte argues, catalyzed the incredible rise of science fiction. Though science fiction films had existed since the earliest days of cinema, the SF genre as a whole continued to resist easy definition through the 1950s. In grappling with this developing genre, the industry began to consider new marketing approaches that viewed films as fluid texts and audiences as ever-changing. Drawing on trade reports, film reviews, pressbooks, trailers, and other archival materials, Selling Science Fiction Cinema reconstructs studio efforts to market a promising new genre and, in the process, shows how salesmanship influenced what that genre would become. Telotte uses such films as The Thing from Another World, Forbidden Planet, and The Blob, as well as the influx of Japanese monster movies, to explore the shifting ways in which the industry reframed the SF genre to market to no-longer static audience expectations. Science fiction transformed the way Hollywood does business, just as Hollywood transformed the meaning of science fiction.