Selling To The British
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Selling To The British
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Author : David Peers
language : en
Publisher:
Release Date : 2013-02-23
Selling To The British written by David Peers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-23 with Business & Economics categories.
Are you in sales? Are you there on purpose of did you just sort of drift in? And who taught you how to sell? What, no-one? And you've been let loose with their business? You're kidding me, right?Then maybe you need to read a book. A book that teaches you the basics of sales and shows you how to read, align and serve your customer. Why? Because when it comes to buying and selling, the British are a quirky breed, that's why. Selling to the British looks at the way the 'British' trade - how they buy and sell. What is it that makes them tick and how can you, as a salesman, make this work for you?Selling to the British doesn't give you the 'big, easy answer' because there is no 'big, easy answer'. There is no 'quick fix'. Nor does this book promise to show you "49 ways to close your customer!" or how to "double your profits today!". None of that.This book shows you how the British think, how you should present yourself and how to encourage your customers to buy from you. This is a new book and it's fresh, new thinking sets it apart from the dated, American 'techniques' that have plagued our country and changed our culture.Selling to the British is a book for everyone who is in business. If you're a publican who wants to train your staff then you should read it. Or maybe you're one of those rare people, born with the 'gift of the gab' and you're just starting out. You should read it too. Selling to the British should be on every Company Directors reading list because every day, you need to set better policy and you need to gain and keep more customers. Selling to the British has been written for anyone and everyone who interacts with a British customer. By reading Selling to the British your shop, business, website, attitude, approach, beliefs - pretty much everything, will change - a change for the better. This book contains a wealth of information, anecdotal stories and 14 thought provoking tasks for you to perform. You will sell more products, increase your turnover and have a happier customer.Are you in sales? Of course you are...
Don T Sell We Re British
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Author : Tony Dimech
language : en
Publisher: Book Shaker
Release Date : 2011-02-23
Don T Sell We Re British written by Tony Dimech and has been published by Book Shaker this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-23 with Business & Economics categories.
WHY IS SELLING TO THE BRITISH SO DIFFICULT? In the USA... most sales-people are treated with respect - like friends. In the UK... most sales-people are treated with suspicion - like adversaries. In the USA... many people enjoy the sales process and expect to be sold to. In the UK... many people will do everything possible to avoid being sold to. In America... sales-people are regarded as professionals like accountants and lawyers. In Britain... sales-people are treated as nuisances and scoundrels; a necessary evil. We may all be speaking the same language but what works on one side of the Atlantic is very likely to meet with cynicism or outright hostility on the other. So, if want to be a successful sales-person in the UK or Europe, the first lesson you have to learn is this: The role of a sales-person working in the UK isn't to 'sell' in the American sense. If you want to sell to British customers you have to do something different. You have to make your potential customers want to buy. In this vital sales manual, Tony Dimech shows you how to create more demand and boost your selling success when dealing with customers who have somehow acquired the famous British reserve.
The Selling Of British Telecom
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Author : Karin Newman
language : en
Publisher:
Release Date : 1986
The Selling Of British Telecom written by Karin Newman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
Selling Britishness
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Author : Felicity Barnes
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2022-07-26
Selling Britishness written by Felicity Barnes and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-26 with History categories.
From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with “British to the core” Canadian apples, “British to the backbone” New Zealand lamb, and “All British” Australian butter. In remarkable yet forgotten advertising campaigns, prime ministers, touring cricketers, “lady demonstrators,” and even boxing kangaroos were pressed into service to sell more Dominion produce to British shoppers. But as they sold apples and butter, these campaigns also sold a Dominion-styled British identity. Selling Britishness explores the role of commodity marketing in creating Britishness. Dominion settlers considered themselves British and marketed their commodities accordingly. Meanwhile, ambitious Dominion advertising agencies set up shop in London to bring British goods, like Ovaltine, back to the dominions and persuade their fellow citizens to buy British. Conventionally nationalist narratives have posited the growth of independent national identities during the interwar period, though some have suggested imperial sentiment endured. Felicity Barnes takes a new approach, arguing that far from shaking off or relying on any lasting sense of Britishness, Dominion marketing produced it. Selling Britishness shows that when constructing Britishness, advertisers employed imperial hierarchies of race, class, and gender. Consumption worked to bolster colonialism, and advertising extended imperial power into the everyday. Drawing on extensive new archives, Selling Britishness explores a shared British identity constructed by marketers and advertisers during advertising’s golden age.
Selling War
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Author : Nicholas John Cull
language : en
Publisher: Oxford University Press
Release Date : 1996-09-26
Selling War written by Nicholas John Cull and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-09-26 with History categories.
"British propaganda brought America to the brink of war, and left it to the Japanese and Hitler to finish the job." So concludes Nicholas Cull in this absorbing study of how the United States was transformed from isolationism to belligerence in the years before the attack on Pearl Harbor. From the moment it realized that all was lost without American aid, the British Government employed a host of persuasive tactics to draw the US to its rescue. With the help of talents as varied as those of matinee idol Leslie Howard, Oxford philosopher Isaiah Berlin and society photographer Cecil Beaton, no section of America remained untouched and no method--from Secret Service intrigue to the publication of horrifying pictures of Nazi atrocities--remained untried. The British sought and won the support of key journalists and broadcasters, including Edward R. Murrow, Dorothy Thompson and Walter Winchell; Hollywood film makers also played a willing part. Cull details these and other propaganda activities, covering the entire range of the British effort. A fascinating story of how a foreign country provoked America's involvement in its greatest war, Selling War will appeal to all those interested in the modern cultural and political history of Britain and the United States.
The Selling Of The Royal Family
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Author : John Pearson
language : en
Publisher: Simon & Schuster
Release Date : 1986
The Selling Of The Royal Family written by John Pearson and has been published by Simon & Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Great Britain categories.
Analyzes the royal family's management of its scandals and errant members and its orchestration of information - flattering and unflattering - disseminated through mass communications.
Selling Empire
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Author : Jonathan Eacott
language : en
Publisher: UNC Press Books
Release Date : 2016-02-02
Selling Empire written by Jonathan Eacott and has been published by UNC Press Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-02 with History categories.
2017 Bentley Book Prize, World History Association Linking four continents over three centuries, Selling Empire demonstrates the centrality of India--both as an idea and a place--to the making of a global British imperial system. In the seventeenth century, Britain was economically, politically, and militarily weaker than India, but Britons increasingly made use of India's strengths to build their own empire in both America and Asia. Early English colonial promoters first envisioned America as a potential India, hoping that the nascent Atlantic colonies could produce Asian raw materials. When this vision failed to materialize, Britain's circulation of Indian manufactured goods--from umbrellas to cottons--to Africa, Europe, and America then established an empire of goods and the supposed good of empire. Eacott recasts the British empire's chronology and geography by situating the development of consumer culture, the American Revolution, and British industrialization in the commercial intersections linking the Atlantic and Indian Oceans. From the seventeenth into the nineteenth century and beyond, the evolving networks, ideas, and fashions that bound India, Britain, and America shaped persisting global structures of economic and cultural interdependence.
The Book World
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Author : Nicola Louise Wilson
language : en
Publisher: BRILL
Release Date : 2016-05-18
The Book World written by Nicola Louise Wilson and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-18 with History categories.
In this wide-ranging collection, the impact of distribution and the institutions and practices of reading are explored to open up new perspectives on the British book trade and the production, circulation and consumption of literature in the early twentieth century.
Selling British Books In France
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Author : Vivienne Menkis-Ivry
language : en
Publisher:
Release Date : 1985
Selling British Books In France written by Vivienne Menkis-Ivry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Booksellers and bookselling categories.
The Selling Of The Empire
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Author : T. G. August
language : en
Publisher: Praeger
Release Date : 1985-10-10
The Selling Of The Empire written by T. G. August and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-10-10 with Political Science categories.
This innovative volume explores the essential similarity of imperialist ideologies in Britain and France from 1890 to 1940. These nations attempted to sell the concept of empire to their respective peoples as a means of overcoming pressing internal problems. The author documents the development of imperialist ideology in both countries, analyzes its methods of propagation, and assesses its popular appeal. Beginning with the 1890s, when factions in both countries espoused a remarkably similar vision of empire, August traces the numerous manifestations of official ideology through the First World War and into the ensuing period of promised recovery and national regeneration.