Selling Yoga
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Selling Yoga
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Author : Andrea R. Jain
language : en
Publisher: Oxford University Press, USA
Release Date : 2015
Selling Yoga written by Andrea R. Jain and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Health & Fitness categories.
Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern yoga aims at the enhancement of the mind-body complex but does so according to contemporary dominant metaphysical, health, and fitness paradigms. Consequently, yoga is now a part of popular culture. In Selling Yoga, Andrea R. Jain explores the popularization of yoga in the context of late-twentieth-century consumer culture. She departs from conventional approaches by undermining essentialist definitions of yoga as well as assumptions that yoga underwent a linear trajectory of increasing popularization. While some studies trivialize popularized yoga systems by reducing them to the mere commodification or corruption of what is perceived as an otherwise fixed, authentic system, Jain suggests that this dichotomy oversimplifies the history of yoga as well as its meanings for contemporary practitioners. By discussing a wide array of modern yoga types, from Iyengar Yoga to Bikram Yoga, Jain argues that popularized yoga cannot be dismissed--that it has a variety of religious meanings and functions. Yoga brands destabilize the basic utility of yoga commodities and assign to them new meanings that represent the fulfillment of self-developmental needs often deemed sacred in contemporary consumer culture.
Yoga From The Inside Out
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Author : Christina Sell
language : en
Publisher: SCB Distributors
Release Date : 2013-10-23
Yoga From The Inside Out written by Christina Sell and has been published by SCB Distributors this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-23 with Health & Fitness categories.
Are you ready to practice yoga with all the heart and soul that it originally had? Recently a roundtable of America's top yoga teachers agreed that those who fail to understand the true spirit of yoga, using it only for striving, was the greatest challenge faced by the practice today. What is the cost to women using yoga to try and achieve an ideal? What are the benefits of embracing heart-centered yoga and self-acceptance? How can you return yoga to its original spirit?
Selling Yoga
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Author : Ron Thatcher
language : en
Publisher: Booksurge Publishing
Release Date : 2008-06
Selling Yoga written by Ron Thatcher and has been published by Booksurge Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06 with Health & Fitness categories.
A handbook for the ultimate Yoga business professional
A Deeper Yoga
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Author : Christina Sell
language : en
Publisher: SCB Distributors
Release Date : 2019-06-01
A Deeper Yoga written by Christina Sell and has been published by SCB Distributors this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-01 with Body, Mind & Spirit categories.
Christina Sell knows the difference between a surface buzz in the yoga business (for a better, more beautiful “ME”), and its roots as an ancient practice of ethical life and spiritual transformation. With over twenty-five years “on the mat,” her voice of courage and sanity has never stopped urging yoga students and teachers alike to take a deeper dive: to confront media hype about body-image and the promise of any quick-fix in favor of a lifelong commitment to wholeness and freedom. This book is both an epitome of that call, and a practical guide to ongoing self-discovery. As the author of two previous books: Yoga From the Inside Out (2003) and My Body Is a Temple (2013), Christina Sell holds an international reputation as a gifted and compassionate teacher and trainer of yoga. As a former gymnast who dealt with eating disorders and addictions in her early years, Christina knows how to redirect thoughts and habits of negative body image toward spiritual practice and inner-awakening. A Deeper Yoga is for any practitioner or teacher who wants tools and support in finding a loving, expanded relationship with his or her body, mind, emotions and spirit. Her book is for anyone on the path of yoga. Newer yoga students will benefit from the compassionate explanations of the inner journey and find direction in building a stronger foundation of practice. Experienced yoga practitioners will find a refreshing and honest exploration of both the hype and the heart of the work. Teachers of all traditions will benefit from the ongoing reminder that yoga is not only for the body, but for transformation of consciousness and spiritual unfolding. This is a book for the long haul! A Deeper Yoga is uniquely aimed at practitioners who initially found help from yoga, but who are now experiencing impatience, discouragement or even disillusionment. It leads the reader to yoga’s more esoteric teachings, using language without jargon or unnecessary details. The tone is compassionate, yet strong and authoritative?inviting us to empower our own deeper knowing, yet without watering down the traditional teachings. Topics of body image, self-hatred, eating disorders, addiction and emotional imbalance are considered throughout. Christina skillfully dismantles the illusions and early conditionings that lead to unrealistic norms of perfection and empower a media-driven standard of beauty. A Deeper Yoga offers an alternative view of genuine beauty.
Peace Love Yoga
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Author : Andrea R. Jain
language : en
Publisher: Oxford University Press, USA
Release Date : 2020
Peace Love Yoga written by Andrea R. Jain and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Spirituality categories.
"In Peace Love Yoga, Jain analyses growing spiritual industries and their coherence with neoliberal capitalism. "Personal growth," "self-care," and "transformation" are just some of the generative tropes in the narrative of these industries. Jain illuminates the power dynamics underlying what she calls neoliberal spirituality, illustrating how spiritual commodities are rooted in concerns about deviancy, not only in the form of low productivity but also forms of social deviancy. Jain, however, does not just offer one more voice bemoaning the commodification of spirituality as a numbing device through which consumers ignore the problems of neoliberal capitalism or as the corruption or loss of "authentic" religious forms. Instead, she asks what we should make of subversive spiritual discourses that call on adherents to think beyond the individual and even out into the environment, claims to counter the problems of unbridled capitalism with charitable giving or "conscious capitalism," challenges to the imperialism behind the appropriation and commodification of products from yoga to mindfulness, calls for women's empowerment, and efforts to greenwash commodities, making them more environmentally "friendly" or "sustainable." Rather than a mode through which consumers ignore, escape, or are numbed to the problems of neoliberal capitalism, many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge those problems and, in fact, subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is contained"--
My Body Is A Temple
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Author : Christina Sell
language : en
Publisher: SCB Distributors
Release Date : 2011-12-13
My Body Is A Temple written by Christina Sell and has been published by SCB Distributors this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-13 with Health & Fitness categories.
With the freshness of a memoir, author and yoga teacher Christina Sell draws upon her first visit to an extraordinary temple in southern India to present basic principles of yoga. Beyond the ordinary aims of yoga as a means of stretching and strengthening, or even for being happier or more centered, My Body is a Temple is an instruction manual for dedicating oneself to a life of the spirit, in and through the vehicle of the human body. The body as a temple is a common metaphor within many spiritual traditions. In this book, Christina Sell delves into the “how” and “why” of this widely accepted comparison. My Body Is a Temple will encourage readers to listen to and honor the body; and to enter more fully into their everyday lives to see that each activity contains a Divine blueprint for success. It will help any yoga student to reclaim the raw materials and energy, always already present, to build his or her body as a temple-to provide refuge and sanctuary for themselves and inspiration for others. While the author’s tradition is that of Anusara Yoga, a strongly heart-centered approach, the book is written for any hatha yoga aspirant or practitioner. Her commitment is to traditional yogic practices and ideals, without being rigid. My Body Is a Temple is a vital and realistic treatment about the process of human change and transformation. Beyond Fitness ... Yoga is a Means of Self-Honoring and Spiritual Transformation This book will be well-used by both students and teachers of yoga. It should be included in all yoga and fitness centers and in popular library collections.
Yoga From The Inside Out
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Author : Christina Sell
language : en
Publisher:
Release Date : 2003
Yoga From The Inside Out written by Christina Sell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Health & Fitness categories.
An introduction to Anusara Yoga, a style of hatha yoga, discussing how it can be helpful to overcome weight and self-image issues, and providing guidance and photographs for yoga practices and poses.
Yoga Adjustments
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Author : Mark Stephens
language : en
Publisher: North Atlantic Books
Release Date : 2014-06-03
Yoga Adjustments written by Mark Stephens and has been published by North Atlantic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Health & Fitness categories.
The quintessential guide to yoga assisting and hands-on teaching, Yoga Adjustments introduces the art and practice of providing yoga assists to yoga students. Addressing one of the most important topics in the yoga field, expert yoga instructor and best-selling author Mark Stephens covers the philosophy of yoga practice, the sensibilities of touch in teaching yoga and improving alignment, the seven principles of hands-on yoga teaching, and the twenty-five most effective methods of tactile cueing. An invaluable resource for all yoga teachers, teacher trainers, and serious yoga students, this book includes a foreword by yoga star Shiva Rea as well as over 850 unique instructional photos and explanatory captions demonstrating precise ways of guiding a variety of flowing sequences. Opening with an in-depth discussion of the philosophy of yoga assisting, Part I--Foundations describes the methods and techniques of giving yoga assistance, with detailed discussions of all of the elements of yoga assisting including communicating with students, qualities of touch, the five basic steps of providing hands-on cues, hands-on positioning and stance. Part II--Applications demonstrates how to assist students in each of over 100 postures in the seven families of asanas (poses). Each chapter begins with background on an asana family and close consideration of its foundation asana. Each asana is presented in a two-page spread with photos that show how to give students effective guidance and support. Part III--Evolution offers thoughts on the further development of yoga in the twenty-first century.
Peace Love Yoga
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Author : Andrea R. Jain
language : en
Publisher: Oxford University Press
Release Date : 2020-07-28
Peace Love Yoga written by Andrea R. Jain and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-28 with Religion categories.
Engaging with the growing popular and academic interest in the "spiritual but not religious," Andrea R. Jain explores the connections between the practices of global spirituality and aspects of neoliberal capitalism in Peace Love Yoga. "Personal growth," "self-care," and "transformation" are all tropes in the narrative of the spiritual identity Jain is concerned with. This "spirituality" is usually depicted as firmly countercultural: the term "alternative" (alternative health, alternative medicine, alternative spiritualities) is omnipresent. To the contrary, Jain argues, spiritual commodities, entrepreneurs, and consumers are quite mainstream and sometimes even conservative and nationalistic. Ranging from the transnational to the economic to the activist, Jain refuses the single narrative focus of most works on the SBNR; human phenomena that can be analyzed through a single lens or narrative are few and far between, and existing research in this area too often yields a suspiciously tidy story. The heart of the book includes sophisticated analyses of: two politically divergent but equally entrepreneurial and global-capitalist yoga gurus; "athleisure apparel" corporations, such as lululemon, that successfully market consumer goods as a purchased commitment to social justice; and therapeutically-focused applications of spirituality that concentrate on healing the broken person rather than undermining the system that broke that person in the first place. Many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge the problems of neoliberal capitalism and in fact subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is colonized.
A Journey Into Yin Yoga
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Author : Eliot, Travis
language : en
Publisher: Human Kinetics
Release Date : 2019
A Journey Into Yin Yoga written by Eliot, Travis and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Health & Fitness categories.
A Journey Into Yin Yoga explores the origins and application of this popular, passive style of yoga. Learn the poses, breathing, and meditation techniques that have helped millions strengthen body, mind, and spirit.