Semiotic Perspectives

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Semiotic Perspectives
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Author : Sándor Hervey
language : en
Publisher: Routledge
Release Date : 2016-11-18
Semiotic Perspectives written by Sándor Hervey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-18 with Language Arts & Disciplines categories.
First published in 1982, this book looks at a wide variety of issues concerning the vast field of study that is ‘semiotics. It begins by tracing the beginnings of modern semiotics in the works two pioneering figures — Saussure and Peirce — in order to present fundamental assumptions, notions and distinctions which provide an essential background to the more recent developments. The author then goes on to look at Behavioural Semiotics, Luis Prieto’s idea of "l’Acte Semique", Austin’s theory of ‘Speech Acts’ and Searle’s elaborations, Barthes’ move away from philosophical and scientific approaches in his ideology of Socio-Cultural Signification, Functionalism and Axiomatic Functionalism, style as a form of communication, semiotics of the cinema, and communicative behaviour in non-human species.
Rituals And Symbols In Semiotic Perspectives
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Author : Jaelani
language : en
Publisher: uinmatarampress
Release Date : 2024-12-01
Rituals And Symbols In Semiotic Perspectives written by Jaelani and has been published by uinmatarampress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-01 with Reference categories.
“Rituals and Symbols in Semiotic Perspectives” takes you on a journey into the world of cultural traditions, illustrating how rituals, symbols, and language intersect to shape our lives. This book examines the meanings behind various cultural practices, including ceremonies, proverbs, dance, and weaving, to reveal how they preserve identity, express values, and adapt to social change. With real-life examples and research from different cultures, the book helps readers understand the importance of these practices and how they continue to matter today. It offers practical insights for anyone interested in cultural studies, from students and scholars to curious readers who want to learn more about the world's rich traditions.
Semiotic Perspectives On Clinical Theory And Practice
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Author : Bonnie E. Litowitz
language : en
Publisher:
Release Date : 1991
Semiotic Perspectives On Clinical Theory And Practice written by Bonnie E. Litowitz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Communication categories.
Semiotic Mediation
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Author : Elizabeth Mertz
language : en
Publisher: Elsevier
Release Date : 2013-10-22
Semiotic Mediation written by Elizabeth Mertz and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-22 with Language Arts & Disciplines categories.
Approx.394 pages
Semiotic Theory Of Learning
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Author : Andrew Stables
language : en
Publisher:
Release Date : 2018
Semiotic Theory Of Learning written by Andrew Stables and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Education categories.
Semiotic Theory of Learning asks what learning is and what brings it about, challenging the hegemony of psychological and sociological constructions of learning in order to develop a burgeoning literature in semiotics as an educational foundation. Drawing on theoretical research and its application in empirical studies, the book attempts to avoid the problematization of the distinction between theory and practice in semiotics. It covers topics such as signs, significance and semiosis; the ontology of learning; the limits of learning; ecosemiotics; ecology and sexuality. The book is written by five of the key figures in the semiotics field, each committed to the belief that living is a process of interaction through acts of signification with a signifying environment. While the authors are agreed on the value of semiotic frameworks, the book aims not to present an entirely coherent line in every respect, but rather to reflect ongoing scholarship and debates in the area. In light of this, the book offers a range of possible interpretations of major semiotic theorists, unsettling assumptions while offering a fresh, and still developing, series of perspectives on learning from academics grounded in semiotics. Semiotic Theory of Learning is a timely and valuable text that will be of great interest to academics, researchers and postgraduates working in the fields of educational studies, semiotics, psychology, philosophy, applied linguistics and media studies.
Cognitive Semiotics
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Author : Claudio Paolucci
language : en
Publisher: Springer Nature
Release Date : 2021-02-01
Cognitive Semiotics written by Claudio Paolucci and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-01 with Philosophy categories.
This volume serves as a reference on the field of cognitive semantics. It offers a systematic and original discussion of the issues at the core of the debate in semiotics and the cognitive sciences. It takes into account the problems of representation, the nature of mind, the structure of perception, beliefs associated with habits, social cognition, autism, intersubjectivity and subjectivity. The chapters in this volume present the foundation of semiotics as a theory of cognition, offer a semiotic model of cognitive integration that combines Enactivism and the Extended Mind Theory, and investigate the role of imagination as the origin of perception. The author develops an account of beliefs that are associated with habits and meaning, grounded in Pragmatism, testing his Narrative Practice Semiotic Hypothesis on persons with autism spectrum disorders. He also integrates his ideas about the formation of the theory of mind with a theory of subjectivity, understood as self-consciousness which derives from semiotic cognitive abilities. This text appeals to students, professors and researchers in the field.
Towards A Semiotics Of Brand Equity Brand Coherence And Communicative Consistency Through Structuralist Operations And Rhetorical Transformations
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Author :
language : en
Publisher: George Rossolatos
Release Date :
Towards A Semiotics Of Brand Equity Brand Coherence And Communicative Consistency Through Structuralist Operations And Rhetorical Transformations written by and has been published by George Rossolatos this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Social Semiotics
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Author : Thomas Hestbaek Andersen
language : en
Publisher: Routledge
Release Date : 2015-03-27
Social Semiotics written by Thomas Hestbaek Andersen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-27 with Language Arts & Disciplines categories.
M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- and discourse analysis; Education and literacy; Media work and visual and audio modes; Critical Discourse Analysis. Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress
A Theory Of Virtual Agency For Western Art Music
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Author : Robert S. Hatten
language : en
Publisher: Indiana University Press
Release Date : 2018-09-06
A Theory Of Virtual Agency For Western Art Music written by Robert S. Hatten and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-06 with Music categories.
In his third volume on musical expressive meaning, Robert S. Hatten examines virtual agency in music from the perspectives of movement, gesture, embodiment, topics, tropes, emotion, narrativity, and performance. Distinguished from the actual agency of composers and performers, whose intentional actions either create music as notated or manifest music as significant sound, virtual agency is inferred from the implied actions of those sounds, as they move and reveal tendencies within music-stylistic contexts. From our most basic attributions of sources for perceived energies in music, to the highest realm of our engagement with musical subjectivity, Hatten explains how virtual agents arose as distinct from actual ones, how unspecified actants can take on characteristics of (virtual) human agents, and how virtual agents assume various actorial roles. Along the way, Hatten demonstrates some of the musical means by which composers and performers from different historical eras have staged and projected various levels of virtual agency, engaging listeners imaginatively and interactively within the expressive realms of their virtual and fictional musical worlds.
Handbook Of Brand Semiotics
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Author : George Rossolatos (Hrsg.)
language : en
Publisher: kassel university press GmbH
Release Date : 2015-11-09
Handbook Of Brand Semiotics written by George Rossolatos (Hrsg.) and has been published by kassel university press GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-09 with Branding (Marketing) categories.
Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: Analyzing and designing brand language across media Brand image, brand symbols, brand icons vs. iconicity The contribution of semiotics to transmedia storytelling Narrativity and rhetorical approaches to branding Semiotic roadmap for designing brand identity Semiotic roadmap for designing logos and packaging Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms Sociosemiotic accounts of building brand identity online Multimodality and Multimodal critical discourse analysis Challenging the omnipotence of cognitivism in brand- related research Semiotics and (inter)cultural branding Brand equity semiotics