Towards A Semiotics Of Brand Equity Brand Coherence And Communicative Consistency Through Structuralist Operations And Rhetorical Transformations
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Towards A Semiotics Of Brand Equity Brand Coherence And Communicative Consistency Through Structuralist Operations And Rhetorical Transformations
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Author :
language : en
Publisher: George Rossolatos
Release Date :
Towards A Semiotics Of Brand Equity Brand Coherence And Communicative Consistency Through Structuralist Operations And Rhetorical Transformations written by and has been published by George Rossolatos this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Brand Equity Planning With Structuralist Rhetorical Semiotics
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Author : Rossolatos, George
language : en
Publisher: kassel university press GmbH
Release Date : 2014-01-01
Brand Equity Planning With Structuralist Rhetorical Semiotics written by Rossolatos, George and has been published by kassel university press GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-01 with Political Science categories.
Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.
Multimodality In The Built Environment
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Author : Louise J. Ravelli
language : en
Publisher: Routledge
Release Date : 2015-11-19
Multimodality In The Built Environment written by Louise J. Ravelli and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Language Arts & Disciplines categories.
This book provides an extended exploration of the multimodal analysis of spatial (three-dimensional) texts of the built environment, culminating in a holistic approach termed Spatial Discourse Analysis (SpDA). Based on existing frameworks of multimodal analysis, this book applies, adapts, and extends these frameworks to spatial texts. The authors argue that choices in spatial design create meanings about what we perceive and how we can or should behave within spatial texts, influence how we feel in and about those spaces, and enable these texts to function as coherent wholes. Importantly, a spatial text, once built, is also a resource which is then used, and an essential aspect of understanding these texts is to consider what users themselves contribute to the meaning potential of these texts. The book takes the metafunctional approach familiar from Systemic-Functional Linguistics (SFL) and foregrounds each metafunction in turn (textual, interpersonal, experiential, and logical), in relation to the detailed analysis of a particular spatial text.
Towards A Semiotics Of Brand Equity Brand Coherence And Communicative Consistency Through Structuralist Operations And Rhetorical Transformations
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Author : George Rossolatos
language : en
Publisher:
Release Date : 2012-05-01
Towards A Semiotics Of Brand Equity Brand Coherence And Communicative Consistency Through Structuralist Operations And Rhetorical Transformations written by George Rossolatos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-01 with categories.
The principal aim of the book at hand consists in a prolegomena to the construction of an innovative approach of structuralist rhetorical semiotics as a formal metalanguage and method in the form of a conceptual model, coupled with a transformative grammar and a stepwise methodology with view to addressing a crucial gap in the existing consumer and advertising research literature (and marketing/advertising practice alike) concerning how advertising stimuli may be selected, how they may be transformed into brand elements and how brand elements may be transformed into brand associations as sustainable sources of brand equity. The book is concerned with demonstrating the usefulness of a systematic theoretical and practical approach through the import of semiotics and rhetoric to the construction and ongoing management of brand associations as sources of sustainable brand equity.
Visual Person Branding
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Author : Nicholas Qyll
language : de
Publisher: Herbert von Halem Verlag
Release Date : 2021-06-15
Visual Person Branding written by Nicholas Qyll and has been published by Herbert von Halem Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-15 with Architecture categories.
Die vorliegende Studie untersucht die wirksamen Darstellungsstrategien und Gestaltungsmittel der öffentlichen Bildkommunikation von ikonischen Personenmarken. Vor dem Theoriehintergrund einer kognitiven Bildsemiotik greift die empirische Untersuchung der ausgewählten Fälle Madonna und Karl Lagerfeld auf eine visuelle Frame-Analyse zurück und berücksichtigt — ausgehend von einem kulturalistischen Markenverständnis — auch die ko-kreative Bildpraxis der Prosumer. Schließlich wird über einen systematischen Vergleich der detailreichen Einzelfallbefunde ein ›Strukturmodell des bildbasierten Bedeutungsmanagements‹ ikonischer Personenmarken erarbeitet. Als Beitrag zur Designforschung legt diese qualitative Studie somit ihren Schwerpunkt auf die Rolle, die dem Bildlichen bei der Markenbildung von Personen und in einer globalen Markenbildkultur der Gegenwart insgesamt zukommt.
Brand Equity Planning With Structuralist Rhetorical Semiotics Vol I
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Author : George Rossolatos
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2012-12-27
Brand Equity Planning With Structuralist Rhetorical Semiotics Vol I written by George Rossolatos and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-27 with categories.
This book seeks to outline a structuralist rhetorical semiotic approach to brand equity planning, with view to addressing a crucial gap in the existing consumer research and semiotic literature (and marketing/advertising practice alike), concerning how advertising textual expressive elements may be selected, how they may be transformed into brand elements and how brand elements may be transformed into brand associations as sources of sustainable brand equity. The focus lies in demonstrating the usefulness of structuralist rhetorical semiotics in the construction and ongoing management of brand associations as outcomes of sustainable brand equity. The culminating point of the research at hand consists in a rhetorical semiotic brand equity conceptual model, which will be complemented by a second volume, comprising a step-wise methodology for operationalizing the conceptual framework that is put forward in this book.
Prospects Of Legal Semiotics
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Author : Anne Wagner
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-09-24
Prospects Of Legal Semiotics written by Anne Wagner and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-24 with Law categories.
This book examines the progress to date in the many facets – conceptual, epistemological and methodological - of the field of legal semiotics. It reflects the fulfilment of the promise of legal semiotics when used to explore the law, its processes and interpretation. This study in Legal Semiotics brings together the theory, structure and practise of legal semiotics in an accessible style. The book introduces the concepts of legal semiotics and offers an insight in contemporary and future directions which the semiotics of law is going to take. A theoretical and practical oriented synthesis of the historical, contemporary and most recent ideas pertaining to legal semiotics, the book will be of interest to scholars and researchers in law and social sciences , as well as those who are interested in the interdisciplinary dynamics of law and semiotics.
Methods Of Critical Discourse Studies
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Author : Ruth Wodak
language : en
Publisher: SAGE
Release Date : 2015-10-15
Methods Of Critical Discourse Studies written by Ruth Wodak and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-15 with Social Science categories.
This is a sophisticated and nuanced introduction to critical discourse analysis (CDA) that covers a range of topics in an accessible, engaging style. With international examples and an interdisciplinary approach, readers gain a rich understanding of the many angles into critical discourse analysis, the fundamentals of how analysis works and examples from written texts, online data and images. This new edition: expands coverage of multimodality adds two new chapters on social media and analysis of online data supports learning with a guided introduction to each chapter includes a new and extended glossary Clearly written, practical and rigorous in its approach, this book is the ideal companion when embarking on research that focuses on discourse and meaning-making.
Marketing Semiotics
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Author : Laura R. Oswald
language : en
Publisher: Oxford University Press
Release Date : 2012-02-16
Marketing Semiotics written by Laura R. Oswald and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-16 with Business & Economics categories.
The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
The Arc And The Machine
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Author : Caroline Bassett
language : en
Publisher: Manchester University Press
Release Date : 2007
The Arc And The Machine written by Caroline Bassett and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Literary Criticism categories.
The Arc and the Machine is a timely and original defense of narrative in an age of information. Stressing interpretation and experience alongside affect and sensation it convincingly argues that narrative is key to contemporary forms of cultural production and to the practice of contemporary life. Re-appraising the prospects for narrative in the digital age, it insists on the centrality of narrative to informational culture and provokes a critical re-appraisal of how innovations in information technology as a material cultural form can be understood and assessed.