Services Marketing Concepts Strategies Cases
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Services Marketing Concepts Strategies Cases
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Author : K. Hoffman
language : en
Publisher: Cengage Learning
Release Date : 2016-01-01
Services Marketing Concepts Strategies Cases written by K. Hoffman and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-01 with Business & Economics categories.
Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. A wealth of real examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving readers valuable insights and important skills for success in business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Services Marketing Concepts Strategies Cases
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Author : K. Douglas Hoffman
language : en
Publisher: Cengage Learning
Release Date : 2016-01-01
Services Marketing Concepts Strategies Cases written by K. Douglas Hoffman and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-01 with Business & Economics categories.
Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. A wealth of real examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving readers valuable insights and important skills for success in business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Services Marketing
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Author : K. Douglas Hoffman
language : en
Publisher: Cengage Learning
Release Date : 2009
Services Marketing written by K. Douglas Hoffman and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Service industries categories.
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
Services Marketing
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Author : K. Douglas Hoffman
language : en
Publisher: Thomson
Release Date : 2006
Services Marketing written by K. Douglas Hoffman and has been published by Thomson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Service industries categories.
SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases to further illustrate concepts and offers unique coverage on creating the seamless service firm to support a customer-focused organizational culture.
Essentials Of Services Marketing
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Author : K. Douglas Hoffman
language : en
Publisher: South Western Educational Publishing
Release Date : 2001
Essentials Of Services Marketing written by K. Douglas Hoffman and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
Strategic Marketing
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Author : Russell Abratt
language : en
Publisher: Routledge
Release Date : 2018-07-04
Strategic Marketing written by Russell Abratt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-04 with Business & Economics categories.
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
Service Marketing Concepts Applications And Cases
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Author : Gupta
language : en
Publisher:
Release Date : 2000
Service Marketing Concepts Applications And Cases written by Gupta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Services Marketing
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Author : John E. G. Bateson
language : en
Publisher:
Release Date : 2011
Services Marketing written by John E. G. Bateson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Service industries categories.
Bateson and Hoffman's SERVICES MARKETING, 4e, International Edition examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." The Fourth Edition of this proven text draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving students valuable insights and skills to help them succeed in today's business environment. The text also maintains its popular, reader-friendly style and the streamlined structure that makes it perfect for courses of all types within both semester and quarter schedules.
Services Marketing
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Author : Douglas K. Hoffman
language : en
Publisher: Cengage Learning
Release Date : 2009-04-15
Services Marketing written by Douglas K. Hoffman and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-15 with categories.
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
Services Marketing People Technology Strategy Eighth Edition
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Author : Jochen Wirtz
language : en
Publisher: World Scientific Publishing Company
Release Date : 2016-03-29
Services Marketing People Technology Strategy Eighth Edition written by Jochen Wirtz and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-29 with Business & Economics categories.
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.