Servitization Als Wettbewerbsfaktor
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Servitization Als Wettbewerbsfaktor
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Author : Andreas Klein
language : de
Publisher: Haufe-Lexware
Release Date : 2019-09-19
Servitization Als Wettbewerbsfaktor written by Andreas Klein and has been published by Haufe-Lexware this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-19 with Business & Economics categories.
Die Digitalisierung erzeugt Veränderungsdruck bei etablierten Geschäftsmodellen. Branchengrenzen verschwimmen und auch im produzierenden Gewerbe werden produktbegleitende Dienstleistungen zunehmend wichtiger. Interne Prozesse werden weiter automatisiert und immer transparenter. Management und Controlling stehen damit vor neuen Herausforderungen. Wie diese zu meistern sind, zeigen Experten aus Wissenschaft und Praxis in diesem Buch auf. Inhalte: - Services als Wettbewerbsvorteil nutzen - Pricing und Controlling produktbegleitender Dienstleistungen - Etablierte Geschäftsmodelle weiterentwickeln - Digitale Geschäftsmodelle in Handel und eCommerce - Prozessanalyse als Voraussetzung für die erfolgreiche Digitalisierung - Digitalisierung und die Rolle der Finanzorganisation - Auswirkungen der Digitalisierung auf Prozesse und Rollenmodelle im Rechnungswesen - IT-Controlling modernisieren: "Manage IT like a factory"
Controlling Digitaler Services
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Author : Andreas Klein
language : de
Publisher:
Release Date : 2019-10-10
Controlling Digitaler Services written by Andreas Klein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-10 with categories.
Handbook Of Business To Business Marketing
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Author : Lilien, Gary L.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-07-15
Handbook Of Business To Business Marketing written by Lilien, Gary L. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-15 with Business & Economics categories.
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Servitization In Industry
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Author : Gunter Lay
language : en
Publisher: Springer
Release Date : 2014-06-13
Servitization In Industry written by Gunter Lay and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-13 with Technology & Engineering categories.
This book summarizes the “interim result” of the servitization activities in manufacturing industries. While the early literature on servitization tended to stress only its advantages, more recently, scholars have also started to refer to the challenges associated with servitization. This book attempts to give a balanced picture of servitization. The book is structured in four parts: Part I introduces the topic by presenting the most recent academic discussion about servitization and uses an empirical analysis to show the degree of servitization across Europe. The results of this analysis are then compared to the discussion in the literature. This comparison highlights the existing discrepancies between the rather euphoric literature and the more skeptical practical experience. The second and third parts attempt to explain these discrepancies by taking as a starting point the assumption that servitization recommendations have to consider the heterogeneity of the manufacturing sector and the capabilities of the provider. Part II presents articles which analyze the specific characteristics of different sectors with their barriers and potentials and presents frameworks for a successful servitization of the core sectors in European manufacturing industries which include, e.g. aeronautics, automotive, ICT, chemical industries, pulp and paper industries and different engineering sectors. Part III focuses on companies’ capabilities which are necessary for successful servitization. These include strategic management, marketing, organization, innovation, engineering, human resources, controlling, quality and networks. All the contributions in parts II and III add up to a detailed picture of servitization for sectors and functions and indicate the practical implications for enterprises in manufacturing industries. The fourth part concludes the book with a chapter summarizing the findings and giving an outlook of servitization in manufacturing industries, its challenges and future developments.
Service Excellence Als Impulsgeber
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Author : Matthias Gouthier
language : de
Publisher: Springer-Verlag
Release Date : 2007-09-25
Service Excellence Als Impulsgeber written by Matthias Gouthier and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-25 with Business & Economics categories.
Steigende Ansprüche und Wünsche der Kunden sowie ein intensiver Wettbewerb im Dienstleistungssektor sind Gründe für permanent wachsende Anforderungen an ein professionelles Dienstleistungsmanagement der Unternehmen. Dabei reicht es häufig nicht mehr aus, lediglich gute Leistungen zu erbringen, sondern Dienstleister müssen nach exzellenten Lösungen streben, damit eine Differenzierung gegenüber dem Wettbewerb stattfindet. In 32 Beiträgen berichten ausgewiesene nationale und internationale Experten aus Wissenschaft und Praxis über innovative Ansätze, Ideen und Instrumente zur Umsetzung des Konzepts der Service Excellence. Die Managementaufgaben werden dabei in die vier Bereiche untergliedert: – Grundlagen und Strategie der Service Excellence – Service-Design, Dienstleistungsinnovations- und -qualitätsmanagement – Serviceorientiertes Personalmanagement – Kundenmanagement „Service Excellence als Impulsgeber“ wendet sich an Dozierende und Studierende der Betriebswirtschaftslehre mit dem Schwerpunkt Marketing und Dienstleistungsmanagement, die sich mit innovativen Aspekten der Kunden- und Serviceorientierung beschäftigen, sowie an Führungskräfte in Dienstleistungsunternehmen oder internen Serviceabteilungen. Dr. Matthias H. J. Gouthier ist wissenschaftlicher Assistent und Habilitand von Prof. Dr. Bernd Stauss am Lehrstuhl für ABWL und Dienstleistungsmanagement an der Katholischen Universität Eichstätt-Ingolstadt. Dr. Christian Coenen ist Dozent für Marketing und Services Management am Institut für Facility und Hospitality Management der Zürcher Hochschule für Angewandte Wissenschaften. Prof. Dr. Henning S. Schulze ist Professor für Marketing und Dienstleistungsmanagement an der Fakultät für Betriebswirtschaft und Wirtschaftsinformatik der Fachhochschule Deggendorf. Prof. Dr. Christoph Wegmann ist Inhaber einer Professur für Betriebswirtschaftslehre und Marketing an der Hochschule für Angewandte Wissenschaften Hamburg.
Controlling Finanzierung Produktion Marketing
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Author : Peter Heimerl
language : de
Publisher: UTB
Release Date : 2014-11-19
Controlling Finanzierung Produktion Marketing written by Peter Heimerl and has been published by UTB this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-19 with Business & Economics categories.
Die vier Themen dieses Bandes sind für jede Unternehmensführung zentral. Dieses Lehrbuch entfaltet sie für Studierende auf Master-Niveau und bildet mit Band I "Strategie - Organisation - Personal - Führung" ein Kompendium rund um das Thema. Leitend sind dabei folgende Kriterien: Relevanz der dargestellten Theorien und Befunde für die betriebliche Praxis, Aktualität der abgebildeten Theorienlandschaft und Strategiebezug sowie Werteorientierung als Querschnittsthema.
Methods In Service Innovation
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Author : Walter Ganz
language : en
Publisher:
Release Date : 2012
Methods In Service Innovation written by Walter Ganz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Organizational change categories.
In recent years there has been a growing tendency to regard service research as an independent academic discipline. However, the establishment of thereof is closely intertwined with methodological issues. But, What methodological foundations is the discipline built on? The book, which focuses on the field of service innovation, was launched precisely in order to study the discipline's methodological foundations and the need to develop and modify specific service research methods in the context of specific examples.
Advances In Production Management Systems Sustainable Production And Service Supply Chains
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Author : Vittal Prabhu
language : en
Publisher: Springer
Release Date : 2013-09-05
Advances In Production Management Systems Sustainable Production And Service Supply Chains written by Vittal Prabhu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-05 with Computers categories.
The two volumes IFIP AICT 414 and 415 constitute the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2013, held in University Park, PA, USA, in September 2013. The 133 revised full papers were carefully reviewed and selected for inclusion in the two volumes. They are organized in 4 parts: sustainable production, sustainable supply chains, sustainable services, and ICT and emerging technologies.
Sustainability In A Digital World
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Author : Thomas Osburg
language : en
Publisher: Springer
Release Date : 2017-05-17
Sustainability In A Digital World written by Thomas Osburg and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-17 with Business & Economics categories.
This book offers a comprehensive introduction to the different emerging concepts in the innovative area of sustainability and digital technology. More than 20 leading thinkers from the fields of digitalization, strategic management, sustainability and organizational development share clearly structured insights on the latest developments, advances and remaining challenges concerning the role of sustainability in an increasingly digital world. The authors not only introduce a profound and unique analysis on the state-of-the art of sustainability and digital transformation, but also provide business leaders with practical advice on how to apply the latest management thinking to their daily business decisions. Further, a number of significant case studies exemplify the issues discussed and serve as valuable blueprints for decision makers.
Benchmarking Handbook
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Author : B. Andersen
language : en
Publisher: Springer Science & Business Media
Release Date : 1995-12-31
Benchmarking Handbook written by B. Andersen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-12-31 with Business & Economics categories.
Benchmarking is a powerful tool for improvement. It is one of the fastest-growing techniques for quality and performance improvement and attracts massive attention. Now, more than ever, there is a clear need for straightforward guidelines to help companies make the most of benchmarking. This book addresses that need.