Shaping Public Opinion
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Contemporary Public Opinion
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Author : Maxwell McCombs
language : en
Publisher: Routledge
Release Date : 2017-10-03
Contemporary Public Opinion written by Maxwell McCombs and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-03 with Language Arts & Disciplines categories.
This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.
Shaping Public Opinion
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Author : Janice S. Ellis
language : en
Publisher:
Release Date : 2021-05-10
Shaping Public Opinion written by Janice S. Ellis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-10 with categories.
"A...well-researched and convincingly argued case." -Kirkus Reviews "Powerful and Timely" -Chanticleer International Book Reviews SHAPING PUBLIC OPINION: How Real Advocacy Journalism(TM) Should Be Practiced There is a growing, if not urgent, need to understand the difference between the advocacy journalism being practiced today and Real Advocacy Journalism(TM). More importantly, we all need to readily recognize when one or the other is at play in trying to influence public opinion, or urge a hopeful, trusting public to action. The author revisits the works of Walter Lippmann, one of the foremost advocate journalists of the last 100 years for a roadmap on how to know the difference. Complex local, regional, national, and global issues are often covered and treated with a biased and simplistic approach. This happens all too frequently when the public is asked to form an opinion or support an action about issue such as: should we go to war or support a war; what is the appropriate health care policy for the majority of citizens; how can gun violence be curbed; what are the distinctions between terrorism, foreign or homegrown; is climate change a real threat to civilization or a man-made hoax; and, on and on.... Shaping Public Opinion will have special resonance with journalists, political columnists/commentators, pundits, political leaders, other influencers of public opinion, the professors who teach and the students who study them as well as citizens who are concerned about the trajectory and course of our national and international political dialogue.
The News And Public Opinion
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Author : Maxwell McCombs
language : en
Publisher: Polity
Release Date : 2011-10-10
The News And Public Opinion written by Maxwell McCombs and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-10 with Language Arts & Disciplines categories.
The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.
Opinion Polls And The Media
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Author : C. Holtz-Bacha
language : en
Publisher: Springer
Release Date : 2012-04-05
Opinion Polls And The Media written by C. Holtz-Bacha and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-05 with Social Science categories.
Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.
Media Affected Political Elections And Shaping Public Opinion
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Author : Joyce Ho
language : en
Publisher: GRIN Verlag
Release Date : 2012-09-24
Media Affected Political Elections And Shaping Public Opinion written by Joyce Ho and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-24 with Performing Arts categories.
Seminar paper from the year 2009 in the subject Communications - Mass Media, grade: A, , language: English, abstract: Political elections are seen to be very important to every country, so in the agenda setting, media gate-keepers tends to rank it very high and show on prime time to attract audiences. Attractive pictures, figures and larger fonts are adopted in order to around public awareness. The images of candidates are all depends on how media shape them and the way of reporting. Public opinions will then form after audiences receiving different kind of information from media. In a certain extent, I believe the effect of media in political elections is influential to voters. Media has bias in transmitting the message and thus attract different group of political elections voters. In advertisements of elections, the quantity, use of words and variation of targeted voters can affect voters’ selections in political elections. Yet, accumulated believes and value system is not easy to change under the perceived predisposition. The selective perception and selective retention set limits towards the effect of mass media.
Setting The Agenda
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Author : Maxwell McCombs
language : en
Publisher: John Wiley & Sons
Release Date : 2013-04-24
Setting The Agenda written by Maxwell McCombs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-24 with Social Science categories.
Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
Setting The Agenda
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Author : Maxwell McCombs
language : en
Publisher: John Wiley & Sons
Release Date : 2018-07-10
Setting The Agenda written by Maxwell McCombs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-10 with Social Science categories.
Setting the Agenda describes the mass media’ssignificant and sometimes controversial role in determining whichtopics are at the centre of public attention and action. In thisnew edition of his comprehensive book, Max McCombs, one of thefounding fathers of the agenda-setting tradition of research,extends his previous synthesis of hundreds of studies carried outon this central role of the mass media in the shaping of publicopinion. Across the world, the mass media strongly influences how we picturepublic affairs. In describing this media influence on what we thinkabout and how we think about it, Setting the Agenda alsodiscusses the sources of these media agendas, the psychologicalexplanation for their impact on the public agenda, and thesubsequent consequences for attitudes, opinions and behaviour. Newto this edition, McCombs debates the role of the expanded medialandscape on agenda setting, the impact of the internet on thepower of legacy media and the role of agenda setting beyond therealm of public affairs, This fully updated new edition will prove invaluable to students ofmedia, communications and politics, as well as those interested inthe role of mass media in shaping and directing public opinion.
Shaping Political Attitudes
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Author : Silvo Lenart
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1994-07-19
Shaping Political Attitudes written by Silvo Lenart and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-07-19 with Language Arts & Disciplines categories.
Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of `total information flow', the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.
Public Opinion
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Author : Walter Lippmann
language : en
Publisher: DigiCat
Release Date : 2022-11-13
Public Opinion written by Walter Lippmann and has been published by DigiCat this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-13 with Social Science categories.
The book "Public Opinion" is a critical assessment of functional democratic government, especially of the irrational and often self-serving social perceptions that influence individual behavior and prevent optimal societal cohesion. The detailed descriptions of the cognitive limitations people face in comprehending their socio-political and cultural environments leading them to apply an evolving catalogue of general stereotypes to a complex reality, rendered Public Opinion a seminal text in the fields of media studies, political science, and social psychology. Walter Lippmann was an American writer, reporter, and political commentator famous for being among the first to introduce the concept of Cold War, coining the term "stereotype" in the modern psychological meaning, and critiquing media and democracy in his newspaper column and several books.
The Nature And Origins Of Mass Opinion
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Author : John Zaller
language : en
Publisher: Cambridge University Press
Release Date : 1992-08-28
The Nature And Origins Of Mass Opinion written by John Zaller and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-08-28 with Political Science categories.
This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.