Shareology
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Shareology
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Author : Bryan Kramer
language : en
Publisher: Morgan James Publishing
Release Date : 2015-07-07
Shareology written by Bryan Kramer and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with Computers categories.
USA Today Bestseller: A top social media strategist explores how human connection drives success. Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection—our fundamental need to share information, stories, and emotions. Shareology explores the history, art, and science of sharing, and why sharing gives us a unique competitive advantage as individuals and brands. For entrepreneurs and marketers who want to make their content more valuable and shareable, and for individuals who want to grow their personal brand, Fortune 500 consultant and popular TED speaker Bryan Kramer offers wisdom worth sharing—plus contributions from experts and business leaders on a variety of topics. Shareology covers: Sharing in the Human Economy The Importance of Context The Human Business Movement Sharing: A Sensory Experience Timing Is Everything Redefining Influencers Inside and Out Connections and Conversations Creating Shared Experiences What Makes Stuff Worth Sharing Brands on Sharing The Sharing Future: What’s Next?
Summary Shareology How Sharing Is Powering The Human Economy By Bryan Kramer
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Author : Shortcut Edition
language : en
Publisher: Shortcut Edition
Release Date : 2021-06-11
Summary Shareology How Sharing Is Powering The Human Economy By Bryan Kramer written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-11 with Business & Economics categories.
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover that sharing on social networks in a human and authentic way is the best way to develop your brand. In particular, you will discover that : sharing is a fundamental human need; to reach its audience, a company must be human, by showing values and emotions; before sharing on the networks, you must listen carefully to what others express; the question is no longer to sell a product, but to help others satisfy their desires; the most viral contents are those that bring value to people. Sharing (information, emotions, ideas) is a fundamental human need. Today's technology is overturning codes and means: you can now share content with everyone, no matter where on the planet. So you need to rethink the way you communicate, especially via social networks. These are the new media. You need to know how to use them to promote your brand and, more importantly, build relationships. *Buy now the summary of this book for the modest price of a cup of coffee!
Resumen Shareology C Mo Compartir Est Impulsando La Econom A Humana Por Bryan Kramer
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Author : Shortcut Edition
language : es
Publisher: Shortcut Edition
Release Date :
Resumen Shareology C Mo Compartir Est Impulsando La Econom A Humana Por Bryan Kramer written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on with Body, Mind & Spirit categories.
Al leer este resumen, descubrirá que compartir en las redes sociales de forma humana y auténtica es la mejor manera de desarrollar su marca. En particular, descubrirá que : compartir es una necesidad humana fundamental para llegar a su público, una empresa debe ser humana, mostrando valores y emociones antes de compartir en las redes, debe escuchar atentamente lo que expresan los demás ya no se trata de vender un producto, sino de ayudar a los demás a satisfacer sus deseos los contenidos más virales son los que aportan valor a las personas. Compartir (información, emociones, ideas) es una necesidad humana fundamental. La tecnología actual está trastocando los códigos y los medios: ahora se pueden compartir contenidos con todo el mundo, sin importar el lugar del planeta. Así que hay que replantearse la forma de comunicarse, especialmente a través de las redes sociales. Estos son los nuevos medios de comunicación. Debe saber cómo utilizarlos para promocionar su marca y, lo que es más importante, establecer relaciones.
Samenvatting Shareology Hoe Delen De Menselijke Economie Aandrijft Door Bryan Kramer
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Author : Shortcut Edition
language : nl
Publisher: Shortcut Edition
Release Date :
Samenvatting Shareology Hoe Delen De Menselijke Economie Aandrijft Door Bryan Kramer written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on with Body, Mind & Spirit categories.
Door deze samenvatting te lezen, zult u ontdekken dat delen op sociale netwerken op een menselijke en authentieke manier de beste manier is om uw merk te ontwikkelen. In het bijzonder zul je ontdekken dat : delen is een fundamentele menselijke behoefte; om zijn publiek te bereiken moet een bedrijf menselijk zijn, door waarden en emoties te tonen; voordat u iets deelt op de netwerken, moet u goed luisteren naar wat anderen zeggen; de vraag is niet langer om een product te verkopen, maar om anderen te helpen hun verlangens te bevredigen; De meest virale inhoud is de inhoud die waarde toevoegt aan mensen. Delen (informatie, emoties, ideeën) is een fundamentele menselijke behoefte. De technologie van vandaag haalt codes en middelen onderuit: je kunt nu content delen met iedereen, waar ook ter wereld. Je moet dus opnieuw nadenken over de manier waarop je communiceert, vooral via sociale netwerken. Dit zijn de nieuwe media. Je moet weten hoe je ze moet gebruiken om je merk te promoten en, nog belangrijker, relaties op te bouwen.
Zusammenfassung Shareology Wie Das Teilen Die Menschliche Wirtschaft Antreibt Von Bryan Kramer
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Author : Shortcut Edition
language : de
Publisher: Shortcut Edition
Release Date :
Zusammenfassung Shareology Wie Das Teilen Die Menschliche Wirtschaft Antreibt Von Bryan Kramer written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on with Body, Mind & Spirit categories.
Nach der Lektüre dieser Zusammenfassung werden Sie feststellen, dass das Teilen in sozialen Netzwerken auf menschliche und authentische Weise der beste Weg ist, um Ihre Marke zu entwickeln. Insbesondere werden Sie feststellen, dass : das Teilen ein grundlegendes menschliches Bedürfnis ist; ein Unternehmen, um sein Publikum zu erreichen, menschlich sein muss, indem es Werte und Emotionen zeigt; bevor man sich in den Netzen mitteilt, muss man genau zuhören, was andere sagen; es nicht mehr darum geht, ein Produkt zu verkaufen, sondern anderen zu helfen, ihre Wünsche zu erfüllen; Die Inhalte, die sich am besten verbreiten, sind diejenigen, die den Menschen einen Mehrwert bieten. Das Teilen (von Informationen, Emotionen, Ideen) ist ein grundlegendes menschliches Bedürfnis. Die heutige Technologie hebt die Codes und Mittel auf: Sie können jetzt Inhalte mit jedem teilen, egal wo auf der Welt. Man muss also die Art und Weise, wie man kommuniziert, überdenken, insbesondere über soziale Netzwerke. Diese sind die neuen Medien. Sie müssen wissen, wie Sie sie nutzen können, um für Ihre Marke zu werben und, was noch wichtiger ist, um Beziehungen aufzubauen.
Resumo Shareology Como Compartilhar Est Fortalecendo A Economia Humana Por Bryan Kramer
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Author : Shortcut Edition
language : pt-BR
Publisher: Shortcut Edition
Release Date :
Resumo Shareology Como Compartilhar Est Fortalecendo A Economia Humana Por Bryan Kramer written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on with Body, Mind & Spirit categories.
Ao ler este resumo, o senhor descobrirá que a melhor maneira de desenvolver sua marca é compartilhá-la nas redes sociais, de maneira humana e autêntica. Em particular, o senhor descobrirá que : a partilha é uma necessidade humana fundamental; para chegar a seu público, uma empresa deve ser humana, mostrando valores e emoções; antes de partilhar nas redes, o senhor deve ouvir atentamente o que os outros expressam; a questão não é mais vender um produto, mas ajudar os outros a satisfazer seus desejos; os conteúdos mais viris são os que trazem valor às pessoas. Compartilhar (informações, emoções, idéias) é uma necessidade humana fundamental. A tecnologia de hoje está derrubando códigos e meios: o senhor pode agora compartilhar conteúdo com todos, não importa onde no planeta. Portanto, o senhor precisa repensar a maneira como se comunica, especialmente através das redes sociais. Estes são os novos meios de comunicação. O senhor precisa saber como usá-los para promover sua marca e, o que é mais importante, para construir relações.
Riepilogo Shareology Come La Condivisione Sta Alimentando L Economia Umana Di Bryan Kramer
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Author : Shortcut Edition
language : it
Publisher: Shortcut Edition
Release Date :
Riepilogo Shareology Come La Condivisione Sta Alimentando L Economia Umana Di Bryan Kramer written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Leggendo questa sintesi, scoprirete che condividere sui social network in modo umano e autentico è il modo migliore per sviluppare il vostro marchio. In particolare, scoprirete che : la condivisione è un bisogno umano fondamentale; per raggiungere il proprio pubblico, un'azienda deve essere umana, mostrando valori ed emozioni; prima di condividere sulle reti, è necessario ascoltare attentamente ciò che gli altri esprimono; la questione non è più vendere un prodotto, ma aiutare gli altri a soddisfare i loro desideri; i contenuti più virali sono quelli che portano valore alle persone. La condivisione (di informazioni, emozioni, idee) è un bisogno umano fondamentale. La tecnologia di oggi sta ribaltando codici e mezzi: ora è possibile condividere contenuti con tutti, in qualsiasi parte del pianeta. È quindi necessario ripensare il modo di comunicare, soprattutto attraverso i social network. Questi sono i nuovi media. Dovete sapere come usarli per promuovere il vostro marchio e, soprattutto, per costruire relazioni.
Growth Economics And Governance
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Author : Roberto Pasca di Magliano
language : en
Publisher: Edizioni Nuova Cultura
Release Date : 2017-11-30
Growth Economics And Governance written by Roberto Pasca di Magliano and has been published by Edizioni Nuova Cultura this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Political Science categories.
Economic growth reflects the long-term expansion of the productive potential of the economy. It is generally accepted as a widespread measure of the population’s well-being. Nevertheless the rate of growth of a country does not always represent the real improvement of the domestic behavior as it fails to capture key-aspects such as the environmental sustainability and the benefits of digital transformation. A rapid growth of the GDP brings benefits and costs as those deriving from the globalization and the impact of financial activities. Short-term growth depends on the economic cycles. Even if the growth rates weaken, per-capita income keeps growing. The volume follows the main growth theories and then addresses current issues such as the impact of the digital transformation of the society, the development aid policies as well as the contribution of the sovereign wealth funds. The last part is devoted to the effects on institutions, the perspectives of the Italian economy and the need for changes in the European institutions.
There Is No B2b Or B2c
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Author : Bryan Kramer
language : en
Publisher:
Release Date : 2017-02-23
There Is No B2b Or B2c written by Bryan Kramer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-23 with Business & Economics categories.
As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.
Fit Matters
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Author : Moe Carrick
language : en
Publisher: Maven House
Release Date : 2017-05-09
Fit Matters written by Moe Carrick and has been published by Maven House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-09 with Business & Economics categories.
How can individuals discover a job that really matches their needs? A job that provides meaning to their lives? Fit Matters shows them how – it’s a practical guide for employees at any career stage to help them find the job they’ll love. Research shows that only 30 percent of Americans, and an even lower percentage of employees around the world, strongly agree that they have a chance to bring their best selves to work. In addition, employees are increasingly seeking jobs that feed their spirits, their minds, and their hearts (they need more than just good pay and benefits). They realize that work fit is crucial if they’re to perform at their best and help their organizations reach their goals. Fit, as it happens, matters. Fit Matters is both thought-provoking and practical, with tools and exercises designed to help readers evaluate the fit between their needs and the culture of their current or prospective employer, assess and articulate what they really need to thrive at work, and develop options if they find themselves in a company or job where they are misfit. Readers will learn that self-knowledge, combined with an understanding of six elements of work fit, will help them make career decisions that will lead to better job satisfaction and improved performance – a win-win for both employee and employer. They’ll learn: Why work fit matters to them and their organizations How to master the six essential elements of fit How to assess themselves to better understand their work needs How to recognize whether their fit is as good as it should be How to evaluate their options, including flexing to fit or finding new work Fit Matters is the perfect complement to some of the bestselling titles offering career advice – it’s the only book to address the importance of “fit” between employees and organizations. No other book provides a systematic, practical framework for readers to assess and improve their happiness at work. Coupled with unique primary research, real-world examples drawn from firsthand interviews, and a number of useful tools and exercises, the book is a highly readable, accessible guide that employees and job seekers can use to find work settings they’ll love and to thrive at work over the entire course of their careers.