Summary Shareology How Sharing Is Powering The Human Economy By Bryan Kramer
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Summary Shareology How Sharing Is Powering The Human Economy By Bryan Kramer
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Author : Shortcut Edition
language : en
Publisher: Shortcut Edition
Release Date : 2021-06-11
Summary Shareology How Sharing Is Powering The Human Economy By Bryan Kramer written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-11 with Business & Economics categories.
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover that sharing on social networks in a human and authentic way is the best way to develop your brand. In particular, you will discover that : sharing is a fundamental human need; to reach its audience, a company must be human, by showing values and emotions; before sharing on the networks, you must listen carefully to what others express; the question is no longer to sell a product, but to help others satisfy their desires; the most viral contents are those that bring value to people. Sharing (information, emotions, ideas) is a fundamental human need. Today's technology is overturning codes and means: you can now share content with everyone, no matter where on the planet. So you need to rethink the way you communicate, especially via social networks. These are the new media. You need to know how to use them to promote your brand and, more importantly, build relationships. *Buy now the summary of this book for the modest price of a cup of coffee!
Shareology
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Author : Bryan Kramer
language : en
Publisher: Morgan James Publishing
Release Date : 2015-07-07
Shareology written by Bryan Kramer and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with Computers categories.
USA Today Bestseller: A top social media strategist explores how human connection drives success. Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection—our fundamental need to share information, stories, and emotions. Shareology explores the history, art, and science of sharing, and why sharing gives us a unique competitive advantage as individuals and brands. For entrepreneurs and marketers who want to make their content more valuable and shareable, and for individuals who want to grow their personal brand, Fortune 500 consultant and popular TED speaker Bryan Kramer offers wisdom worth sharing—plus contributions from experts and business leaders on a variety of topics. Shareology covers: Sharing in the Human Economy The Importance of Context The Human Business Movement Sharing: A Sensory Experience Timing Is Everything Redefining Influencers Inside and Out Connections and Conversations Creating Shared Experiences What Makes Stuff Worth Sharing Brands on Sharing The Sharing Future: What’s Next?
Handbook Of The Sharing Economy
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Author : Russell W. Belk
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
Handbook Of The Sharing Economy written by Russell W. Belk and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.
There Is No B2b Or B2c
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Author : Bryan Kramer
language : en
Publisher:
Release Date : 2017-02-23
There Is No B2b Or B2c written by Bryan Kramer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-23 with Business & Economics categories.
As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.
Your Digital Personality
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Author : Adam Blackie
language : en
Publisher: Lulu.com
Release Date : 2011-04-07
Your Digital Personality written by Adam Blackie and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-07 with Computers categories.
Your Digital Personality is the pool of digital information available to anyone with the right access, tools and motivation to find it. Increasingly it is the first impression that you make upon others, and first impressions are important.---- This book explores the growth of this phenomenon. It identifies the ways that businesses and ordinary people are creating, using, sharing and storing increasing amounts of personal information.---- It explains how business tools are emerging to link our Digital Personalities together to create comprehensive views of each of us---- Your information legally belongs to the businesses that hold it. They can manipulate, use, trade and store endless amounts of it and yet we currently have limited legal rights to challenge this situation. The book explores how to rebalance this inequality.---- The key message is that privacy will soon become impossible and if we want to control of our first impressions, we must learn to manage our own Digital Personalities.
Your Brand The Next Media Company
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Author : Michael Brito
language : en
Publisher: Que Publishing
Release Date : 2013-09-19
Your Brand The Next Media Company written by Michael Brito and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-19 with Business & Economics categories.
Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.
The Hyper Social Organization Eclipse Your Competition By Leveraging Social Media
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Author : Francois Gossieaux
language : en
Publisher: McGraw Hill Professional
Release Date : 2010-08-20
The Hyper Social Organization Eclipse Your Competition By Leveraging Social Media written by Francois Gossieaux and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-20 with Business & Economics categories.
The definitive, maximum-impact guide to using the transformative power of social media as the ultimate competitive advantage About the Book In The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the “Hyper-Social Shift.” Through interviews with more than 500 companies and studies of social media, Moran and Goissieaux have gained radical new insights into the advantages many businesses have derived from new technologies and practices. From these findings, the authors have developed self-analysis tools—including the Hyper-Sociality Index (HSI) profiled in this book—that leaders and mangers can use to assess their enterprise’s Hyper-Sociality; pinpoint which parts of their organization are ready to make the leap; and benchmark their progress against competitors, or against their industry as a whole.
Youtility
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Author : Jay Baer
language : en
Publisher: Penguin
Release Date : 2013-06-27
Youtility written by Jay Baer and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-27 with Business & Economics categories.
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Citizen Marketers
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Author : Jackie Huba
language : en
Publisher: Lewis Lane Press
Release Date : 2012-10
Citizen Marketers written by Jackie Huba and has been published by Lewis Lane Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10 with categories.
The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enthusiasts and evangelists. From the rough to the sophisticated, the "user-generated media" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.
Paid Owned Earned
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Author : Nick Burcher
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-03-03
Paid Owned Earned written by Nick Burcher and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-03 with Business & Economics categories.
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.