Should Crystal Pepsi Be Re Launched

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Should Crystal Pepsi Be Re Launched

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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2020-04-14

Should Crystal Pepsi Be Re Launched written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-14 with Business & Economics categories.

Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, , language: English, abstract: Crystal Pepsi was a clear Cola launched by PepsiCo in the early 1990s, following a marketing trend for clear and pure products. However, after an initial success, sales dropped drastically and the product was pulled off the market. Since then, a lot of factors like consumer preferences and the market environment have changed. The case focuses on the decision of whether Crystal Pepsi should be re-launched today or not. David Novak became CEO of PepsiCo North America in 1992 after a successful career in the marketing world. When he detected the development of pure and clear products' fad, ranging from soap to gasoline, he saw an opportunity to tap into for Pepsi. Thus, he decided to develop his idea and launch Crystal Pepsi, a colorless and caffeine-free cola that would appear more refreshing. By 1994, the trend was largely over and many of the products, including Crystal Pepsi, disappeared from the market due to poor sales. Only years later, precisely in 2007, during an interview, Novak admitted to Fast Company that while it was the “best idea” he ever had, it was also the “worst executed”. If this buzz is true and is really happening, why Crystal Pepsi failed in the first place?

Re Inventing The Brand

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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2001

Re Inventing The Brand written by Jean-Noël Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.

Taking People With You

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Author : David Novak
language : en
Publisher: Penguin UK
Release Date : 2012-01-26

Taking People With You written by David Novak and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.

You'll never accomplish anything big if you try to do it alone. We all need people to help us along the way. If you want to start a business, launch a product, move your company in a new direction, or raise money for a good cause, you need help from your team. Very few people get as much help from their team as David Novak. As the CEO of the world's largest restaurant company, with a staggering 1.4 million employees, he has spent the last ten years developing a program for creating effective leaders at every level. In Taking People With You, he shows exactly how to keep your teams motivated and on track: never stop learning, always celebrate achievement and never tolerate poor performance.

Sun Tzu And The Art Of Business

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Author : Mark McNeilly
language : en
Publisher: OUP USA
Release Date : 2012-01-26

Sun Tzu And The Art Of Business written by Mark McNeilly and has been published by OUP USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Management And Leadership Case Studies To Sharpen Your Skills

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Author : Dr. M.G. Bhaskar
language : en
Publisher: Archers & Elevators Publishing House
Release Date :

Management And Leadership Case Studies To Sharpen Your Skills written by Dr. M.G. Bhaskar and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.

Business Week

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Author :
language : en
Publisher:
Release Date : 1994

Business Week written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business categories.

The End Is Now

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Author : Rob Stennett
language : en
Publisher: Zondervan
Release Date : 2009-06-23

The End Is Now written by Rob Stennett and has been published by Zondervan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-23 with Fiction categories.

Meet the Henderson family: Jeff, a struggling salesman who lives with a constant nagging fear that something will happen to his family; Will, who’s just trying to figure out life in the fifth grade; Emily whose greatest concern is that she won’t be nominated homecoming queen; and Amy, who is growing stir-crazy from being a housewife of eighteen years—and is convinced this was God’s plan B for her life. The Hendersons are longtime residents of Goodland, Kansas, a small Midwest town where nothing new or exciting ever happens … until now. Are the recent “weird” happenings and catastrophic weather mere coincidence, or more? The town spirals into chaos and confusion as its residents discover the end is no longer near—the end is now. Rob Stennett’s second novel is both a satire and a story of the apocalypse, a thriller and an exploration of family, community, belief, unbelief, and the two thousand-year-old Christian tradition of looking to the sky because the end is near.

The Education Of An Accidental Ceo

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Author : David Novak
language : en
Publisher: Currency
Release Date : 2007-10-09

The Education Of An Accidental Ceo written by David Novak and has been published by Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-09 with Business & Economics categories.

David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.The Education of an Accidental CEO is filled with David Novak’s street-smart wisdom:From his formative years...• Walking through your anxieties• Avoiding the poison of stereotypes• Staying “right-sized” • Breaking through the clutterFrom his years as an ad executive and chief marketing officer ...• How not to roll over like Fluffy the dog• Seeing yourself as a brand• When to pull the plug on the Super BowlAs the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...• Why a gold watch can have less value than a floppy rubber chicken• Knowing when “the answers are in the building”• Knowing when to do nothing• What it takes to revitalze a companyAnd as CEO of Yum! Brands, Inc. ...• How to “shock the system”• How to avoid the slow-no’s• Managing two up and two downDavid Novak’s ideas for building an entire culture around reward and recognition—getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others—is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.

Forbes Best Business Mistakes

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Author : Bob Sellers
language : en
Publisher: John Wiley & Sons
Release Date : 2010-06-17

Forbes Best Business Mistakes written by Bob Sellers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-17 with Business & Economics categories.

Today's top business leaders reveal how to make even the biggest mistakes work for you Forbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success. Based on exclusive sit-down interviews with some of today's most successful men and women, author Bob Sellers shares their stories to provide valuable insights and lessons that can help you can learn from their mistakes. Those profiled in Forbes Best Business Mistakes include the likes of Wall Street guru Peter Lynch, larger-than-life media personalities Jim Cramer and Suze Orman, legendary CEO Jack Welch, and newcomer Jason Kilar, CEO of Hulu, who is poised to change the movie and TV industry landscape as we know it forever. Other names include PIMCO's Bill Gross and Mohamed El-Erian and Home Depot Founder Arthur Blank. Reveal how top business and financial leaders turned their biggest mistakes into success stories Based on exclusive interviews with some of today's most successful professionals, from Jason Kilar of Hulu to Suze Orman Contains practical lessons on how you can turn a bad business situation around As Malcolm Forbes put it, "Failure is success if we learn from it." Forbes Best Business Mistakes shares the missteps of others so you can learn from them, be inspired by them, and succeed where you may not have seen opportunity before.

From Zero To Four Figures

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Author : Paul Austin Ardoin
language : en
Publisher: Paul Austin Ardoin
Release Date : 2023-06-13

From Zero To Four Figures written by Paul Austin Ardoin and has been published by Paul Austin Ardoin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-13 with Language Arts & Disciplines categories.

Starting out as an indie author can be daunting, especially if you don't have much money to invest in marketing. If you've published one or more books but are struggling to get sales, this is the book for you! In From Zero to Four Figures, USA TODAY Bestselling Author Paul Austin Ardoin shows you the strategy that helped him build an audience and grow his self-published fiction business to $1,000 a month within two years. Increasing your sales requires the right books, mindset, and marketing—many new authors lack one or more of these pillars. This book helps identify the gaps and mistakes that are holding you back. These guidelines are repeatable, proven, inexpensive, and attainable—and will help get your self-published fiction business off the ground. ------------- "Finally! A book that approaches an often overwhelming task with a genuinely realistic and yet hopeful approach to writer success. This is a book I'll be highly recommending not just to new authors, but also ones with some experience under their belts because it's authentic, comprehensive, and approachable. Highly recommended!" —Mark Leslie Lefebvre, author of Wide for the Win