Situative Marketingstrategien
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Situative Marketingstrategien
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Author : Torsten Tomczak
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2019-10-01
Situative Marketingstrategien written by Torsten Tomczak and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with Business & Economics categories.
To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
A Situational Analysis Of Agricultural Production And Marketing And Natural Resources Management Systems In Northwest Vietnam
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Author : International Livestock Research Institute
language : en
Publisher: ILRI (aka ILCA and ILRAD)
Release Date : 2014-09-04
A Situational Analysis Of Agricultural Production And Marketing And Natural Resources Management Systems In Northwest Vietnam written by International Livestock Research Institute and has been published by ILRI (aka ILCA and ILRAD) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-04 with categories.
Consumer The Boss Essentials On Consumer Behaviour And Marketing Strategies
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Author : Dr A Madeswaran
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Consumer The Boss Essentials On Consumer Behaviour And Marketing Strategies written by Dr A Madeswaran and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Sports Marketing
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Author : Matthew D. Shank
language : en
Publisher: Routledge
Release Date : 2014-10-03
Sports Marketing written by Matthew D. Shank and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-03 with Business & Economics categories.
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Situational Analysis And Marketing Strategy Of Lorenz Bahlsen Gmbh Co Kg
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Author : Rebecca Grill
language : de
Publisher:
Release Date : 2019-04-18
Situational Analysis And Marketing Strategy Of Lorenz Bahlsen Gmbh Co Kg written by Rebecca Grill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-18 with categories.
Akademische Arbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, University of Sunderland, Sprache: Deutsch, Abstract: This report introduces the Lorenz Bahlsen Snack-World GmbH & Co KG Germany and analysis its recent situation, as well as its marketing strategy. In this context, one of their product lines is taken in consideration in more detail. Special advantages of its products and potential objectives are represented. The marketing strategy is the decisive factor of the success of an organisation. This is why it is essential to analyse strategies and to figure out new indications, as markets change continues. The Lorenz Bahlsen Snack-World GmbH & Co KG Germany is an international manufacturer of savoury snacks, such as potato crisps, pretzel snacks and nuts. 1999 it was founded in Neu-Isenburg, Germany and was named after its founder Lorenz Bahlsen. The company distributes its products to around 80 countries worldwide. Manufacturing sites and sales organisations have been established in Germany, Poland, Austria and Russia. In 2014 the market share of the company Lorenz decreased to 13%, comparing to ca. 14% in 2011, showing that the company's marketing strategy needs a revision. Lorenz distributes 19 different product lines with a large portion of crisps. One of their product lines is the well-known brand "Saltletts". This year the brand celebrates its 80 birthday. 1935 it offered the first pretzel stick in Germany under the name "Salzletten". Saltletts offers different kinds of pretzel sticks, which distinct in shape and taste. Altogether Saltletts disposes of eleven products that distinguish in shape, size, flavour and toppings.
Situated Ethics In Educational Research
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Author : Helen Simons
language : en
Publisher: Psychology Press
Release Date : 2000
Situated Ethics In Educational Research written by Helen Simons and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Education categories.
Develops the notion of situated ethics and looks into how ethical issues are practically handled by educational researchers in the field.
Basic Marketing
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Author : C. Glenn Walters
language : en
Publisher:
Release Date : 1988-01-01
Basic Marketing written by C. Glenn Walters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-01-01 with Marketing categories.
The Golden Rules Of Practical Marketing
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Author : Ali Asadi Mba Ma(It)
language : en
Publisher:
Release Date : 2013-05
The Golden Rules Of Practical Marketing written by Ali Asadi Mba Ma(It) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05 with Business & Economics categories.
The Golden Rules of Practical Marketing is an indispensable book for business owners and marketing managers. Ali Asadi is a well-known expert in his field and analyzes the many varied aspects of marketing and provides valuable tips on making your business a success. He presents an in-depth examination of marketing analysis and emphasizes the importance of setting goals and implementing strategy. Also covering such important subjects as social media, web design, SEO, and email marketing, this book is one you will refer to for answers to your marketing questions.
Situative Content Marketing Strategie
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Author : Olaf Mörk
language : de
Publisher: Springer Gabler
Release Date : 2021-09-27
Situative Content Marketing Strategie written by Olaf Mörk and has been published by Springer Gabler this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-27 with Business & Economics categories.
In diesem Buch zeigt Olaf Mörk, wie Sie situativ-überzeugenden Content finden und gestalten können, dem sich Ihre Zielgruppe so gut wie nicht entziehen kann. Mit dem Wandel vom Produktmarketing hin zum Situativen-Content-Marketing schlagen Unternehmen (B2B wie B2C) gleich drei Fliegen mit einer Klappe: Imagestärkung, Neukundengewinnung, Bestandskundenbindung. Olaf Mörk zeigt Schritt für Schritt, wo Sie diesen besonderen Content finden und wie Sie ihn umsetzen können. Mit situativem Content bietet das Unternehmen seinen Zielgruppen konkreten Nutzen. Im Extremfall bewahrt es sogar vor rechtlichen Konsequenzen. So entsteht ein größeres Vertrauen bei der Zielgruppe und letztendlich ein höherer Absatz. Dazu bedarf es einer neuen, qualitativ geprägten Herangehensweise im Content-Marketing. Ziel des Fachbuchs ist es, die Thematik aus der Praxis für die Praxis schnell verständlich und anwendbar zu machen. Hintergrundinformationen, Tipps, Praxisbeispiele, Checklisten und über 60 Abbildungen stellen den Inhalt anschaulich dar. Ohne Umwege kann jeder Lesende wichtige Impulse für die eigene Content-Marketing-Strategie gewinnen und sofort mit der Umsetzung beginnen. Aus dem Inhalt Warum situativer Content immer funktioniert – für B2B und B2C Die Situative-Content-Marketing-Strategie (SCMS) Das Situative-Content-Marketing-Wirkmodell im Praxiseinsatz Wie Sie einmaligen und relevanten Content finden Die wichtigsten neuen Content-Channel und was dabei B2B vom B2C Social Media lernen kann (Instagram, TikTok, LinkedIn, Facebook, WhatsApp, Quora, Reddit) Best Practice: Situativer Content einfach und erfolgreich umgesetzt
Team Sports Marketing
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Author : Kirk Wakeland
language : en
Publisher: Routledge
Release Date : 2007-02-07
Team Sports Marketing written by Kirk Wakeland and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-07 with Business & Economics categories.
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com.
