Six Rules For Creating Products People Love
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Six Rules For Creating Products People Love
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Author : Bruce D. Green
language : en
Publisher: AuthorHouse
Release Date : 2012-10-02
Six Rules For Creating Products People Love written by Bruce D. Green and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-02 with Business & Economics categories.
Great and successful products do not just make money but they engender a love and devotion from their users. These are the Products People Love and they follow the six rules found in this book the PPL Rules. Six Rules for Creating Products People Love provides clear and actionable guidelines for the design, development, and marketing of successful products. Make it Easy to get started Make it Useful Make it Easy-to-use Make it Valuable Make it Attractive Make it Trustworthy ______________________________________________ Praise for Six Rules for Creating Products People Love Bruce D. Green's PPL Rules have forever changed the way I approach my work... a must-read for anyone looking to define optimal product development strategies. - Gwen Weinberg, Designer / Owner, Three by Three Seattle Bruce D. Green has defined six essential rules that will successfully guide entrepreneurs to bring to market new products that will stick. - Ken Krooner, Founder / President, ESRG, LLC
Designing Products People Love
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Author : Scott Hurff
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2015-12-17
Designing Products People Love written by Scott Hurff and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-17 with Business & Economics categories.
How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process. Understand exactly who your customers are, what they want, and how to build products that make them happy Learn frameworks and principles that successful product designers use Incorporate five states into every screen of your interface to improve conversions and reduce perceived loading times Discover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster Design effective interfaces across different form factors by understanding how people hold devices and complete tasks Learn how successful designers create working prototypes that capture essential customer feedback Create habit-forming and emotionally engaging experiences, using the latest psychological research
If You Re In A Dogfight Become A Cat
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Author : Leonard Sherman
language : en
Publisher: Columbia University Press
Release Date : 2017-01-10
If You Re In A Dogfight Become A Cat written by Leonard Sherman and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-10 with Business & Economics categories.
Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices: What should be the overarching purpose of your business? Do you really know what your strategy is? Is there such a thing as a bad industry? Where do great ideas come from and how do I find them? What makes products meaningfully different? What makes and breaks great brands? How and when should I disrupt my own company? What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.
Empowered
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Author : Marty Cagan
language : en
Publisher: John Wiley & Sons
Release Date : 2020-12-03
Empowered written by Marty Cagan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-03 with Business & Economics categories.
"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Making Rain
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Author : Chris Batten
language : en
Publisher: AuthorHouse
Release Date : 2019-11-13
Making Rain written by Chris Batten and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-13 with Business & Economics categories.
“Don’t let the negative spiral get in the way. You have control of your destiny, use it!” A personal message to you. I want to finish with a personal message to you. I have been selling all my life, I just didn’t recognise it until I started to take myself more seriously in business. Once you understand that all communication is selling and all selling is communication, you’ll start to want to be better and more successful at this must have skill. As you get better, you’ll also begin to recognise that great businesses focus on sustainable and exceptional results and these results all depend on communication. I should say great communication. So learn the skills of selling in this book and adopt the habits mentioned within these pages to. If you do, you’ll be well on the way to being the best you can be for yourself, your family, your business or any business you work with. Reading the book was the easy part. Now you need to separate yourself from the rest by doing the tough bit—putting it into practise. Join the Rainmakers Club to take full advantage of more material and online help. Join to connect with others, set up and join conversations, start your own discussions and support groups to help you and others to bridge the gap. I am on the site so do connect with me and join the group that is in support of this book. Or you can call me, if you want a nudge to get you going! Enough said, let’s go! All the very best Chris Batten
Inspired
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Author : Marty Cagan
language : en
Publisher: John Wiley & Sons
Release Date : 2017-11-17
Inspired written by Marty Cagan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-17 with Business & Economics categories.
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Well Designed
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Author : Jon Kolko
language : en
Publisher: Harvard Business Press
Release Date : 2014
Well Designed written by Jon Kolko and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
"A new way to create-and then disrupt Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. In Well-Designed, Kolko-VP at MyEdu and Founder and Director of the Austin Center for Design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement. Kolko, who has been engaged in this process of design for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. By following this process, readers will learn how to raise the role of design to a strategic competency"--
Molecular Marketing Market Leadership Creative Modeling
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Author : Iveta Merlinova
language : en
Publisher: CINNAM
Release Date : 2015
Molecular Marketing Market Leadership Creative Modeling written by Iveta Merlinova and has been published by CINNAM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
The Engineer
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Author :
language : en
Publisher:
Release Date : 1861
The Engineer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1861 with Engineering categories.
Crafting Writers K 6
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Author : Elizabeth Hale
language : en
Publisher: Stenhouse Publishers
Release Date : 2008
Crafting Writers K 6 written by Elizabeth Hale and has been published by Stenhouse Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Education categories.
How do we teach elementary students to independently use the different elements of craft that are discussed and taught in lessons? We begin by honoring the reality that terms like voice, sentence fluency, and writing with detail are descriptions of where we want our students to be, not next steps on how to reach those goals. In Crafting Writers, K-6 Elizabeth Hale shows us how to identify specific elements of craft when assessing student work and planning instruction, and use them to teach students the specific craft techniques that will move them forward as writers. Liz offers practical information that teachers can use immediately in their classrooms. She also presents a concrete process for noticing craft in writing so teachers can develop and plan craft lessons based on their students' writing. Learning the techniques that make up good writing also allows teachers to see craft in many different levels of writing, a skill that is particularly powerful when conferring with below-grade-level writers. Additional chapters look closely at assessment and classroom management practices like group conferring. Most of us know good writing when we read it, but writing teachers need to know what makes it work. Filled with easy-to-use charts, and practical lessons, Crafting Writers, K-6 provides clear insight into identifying and teaching the small elements that make good writing successful.
