Small Data

Download Small Data PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Small Data book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

Small Data

DOWNLOAD eBooks

Author : Martin Lindstrom
language : en
Publisher: St. Martin's Press
Release Date : 2016-02-23

Small Data written by Martin Lindstrom and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-23 with Business & Economics categories.

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn... • How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound. • How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround. • How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. • How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries. • How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. • How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

Small Data

DOWNLOAD eBooks

Author : Martin Lindstrom Company
language : en
Publisher: Hachette UK
Release Date : 2016-03-10

Small Data written by Martin Lindstrom Company and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-10 with Business & Economics categories.

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" 'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy 'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple Cow Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. In an era where many believe Big Data has rendered human perception and observation 'old-school' or passé, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionise 1,000 stores - spread across twenty countries - for one of Europe's largest fashion retailers. In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year. In China, the look of a car dashboard led to the design of the iRobot, or Roomba, floor cleaner - a great success story. SMALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. SMALL DATA presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.

A Handbook Of Small Data Sets

DOWNLOAD eBooks

Author : David J. Hand
language : en
Publisher: CRC Press
Release Date : 1993-11-01

A Handbook Of Small Data Sets written by David J. Hand and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-11-01 with Mathematics categories.

This book should be of interest to statistics lecturers who want ready-made data sets complete with notes for teaching.

Small Wars Big Data

DOWNLOAD eBooks

Author : Eli Berman
language : en
Publisher: Princeton University Press
Release Date : 2020-07-14

Small Wars Big Data written by Eli Berman and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-14 with History categories.

How a new understanding of warfare can help the military fight today's conflicts more effectively. The way wars are fought has changed starkly over the past sixty years. International military campaigns used to play out between large armies at central fronts. Today's conflicts find major powers facing rebel insurgencies that deploy elusive methods, from improvised explosives to terrorist attacks. Small Wars, Big Data presents a transformative understanding of these contemporary confrontations and how they should be fought. The authors show that a revolution in the study of conflict--enabled by vast data, rich qualitative evidence, and modern methods--yields new insights into terrorism, civil wars, and foreign interventions. Modern warfare is not about struggles over territory but over people; civilians--and the information they might choose to provide--can turn the tide at critical junctures. The authors draw practical lessons from the past two decades of conflict in locations ranging from Latin America and the Middle East to Central and Southeast Asia. Building an information-centric understanding of insurgencies, the authors examine the relationships between rebels, the government, and civilians. This approach serves as a springboard for exploring other aspects of modern conflict, including the suppression of rebel activity, the role of mobile communications networks, the links between aid and violence, and why conventional military methods might provide short-term success but undermine lasting peace. Ultimately the authors show how the stronger side can almost always win the villages, but why that does not guarantee winning the war. Small Wars, Big Data provides groundbreaking perspectives for how small wars can be better strategized and favorably won to the benefit of the local population.

Transparent Data Mining For Big And Small Data

DOWNLOAD eBooks

Author : Tania Cerquitelli
language : en
Publisher: Springer
Release Date : 2017-05-09

Transparent Data Mining For Big And Small Data written by Tania Cerquitelli and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-09 with Computers categories.

This book focuses on new and emerging data mining solutions that offer a greater level of transparency than existing solutions. Transparent data mining solutions with desirable properties (e.g. effective, fully automatic, scalable) are covered in the book. Experimental findings of transparent solutions are tailored to different domain experts, and experimental metrics for evaluating algorithmic transparency are presented. The book also discusses societal effects of black box vs. transparent approaches to data mining, as well as real-world use cases for these approaches.As algorithms increasingly support different aspects of modern life, a greater level of transparency is sorely needed, not least because discrimination and biases have to be avoided. With contributions from domain experts, this book provides an overview of an emerging area of data mining that has profound societal consequences, and provides the technical background to for readers to contribute to the field or to put existing approaches to practical use.

Data Analytics

DOWNLOAD eBooks

Author : Shuai Huang
language : en
Publisher: CRC Press
Release Date : 2021-04-16

Data Analytics written by Shuai Huang and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-16 with Mathematics categories.

Data Analytics: A Small Data Approach is suitable for an introductory data analytics course to help students understand some main statistical learning models. It has many small datasets to guide students to work out pencil solutions of the models and then compare with results obtained from established R packages. Also, as data science practice is a process that should be told as a story, in this book there are many course materials about exploratory data analysis, residual analysis, and flowcharts to develop and validate models and data pipelines. The main models covered in this book include linear regression, logistic regression, tree models and random forests, ensemble learning, sparse learning, principal component analysis, kernel methods including the support vector machine and kernel regression, and deep learning. Each chapter introduces two or three techniques. For each technique, the book highlights the intuition and rationale first, then shows how mathematics is used to articulate the intuition and formulate the learning problem. R is used to implement the techniques on both simulated and real-world dataset. Python code is also available at the book’s website: http://dataanalyticsbook.info.

Small Summaries For Big Data

DOWNLOAD eBooks

Author : Graham Cormode
language : en
Publisher: Cambridge University Press
Release Date : 2020-11-12

Small Summaries For Big Data written by Graham Cormode and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-12 with Computers categories.

A comprehensive introduction to flexible, efficient tools for describing massive data sets to improve the scalability of data analysis.

Inference And Asymptotics

DOWNLOAD eBooks

Author : D.R. Cox
language : en
Publisher: Routledge
Release Date : 2017-10-19

Inference And Asymptotics written by D.R. Cox and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-19 with Mathematics categories.

Our book Asymptotic Techniquesfor Use in Statistics was originally planned as an account of asymptotic statistical theory, but by the time we had completed the mathematical preliminaries it seemed best to publish these separately. The present book, although largely self-contained, takes up the original theme and gives a systematic account of some recent developments in asymptotic parametric inference from a likelihood-based perspective. Chapters 1-4 are relatively elementary and provide first a review of key concepts such as likelihood, sufficiency, conditionality, ancillarity, exponential families and transformation models. Then first-order asymptotic theory is set out, followed by a discussion of the need for higher-order theory. This is then developed in some generality in Chapters 5-8. A final chapter deals briefly with some more specialized issues. The discussion emphasizes concepts and techniques rather than precise mathematical verifications with full attention to regularity conditions and, especially in the less technical chapters, draws quite heavily on illustrative examples. Each chapter ends with outline further results and exercises and with bibliographic notes. Many parts of the field discussed in this book are undergoing rapid further development, and in those parts the book therefore in some respects has more the flavour of a progress report than an exposition of a largely completed theory.

Small Data Big Disruptions

DOWNLOAD eBooks

Author : Martin Schwirn
language : en
Publisher: Red Wheel/Weiser
Release Date : 2021-04-15

Small Data Big Disruptions written by Martin Schwirn and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-15 with Business & Economics categories.

A method to find and connect the small data clues that show what the future’s big picture will look like. “Strategy decisions are like playing high-stakes blackjack, and scanning is the technique for counting cards. Martin Schwirn isn’t a pro gambler, but an expert in scanning.” —Bill Ralston, cofounder of Strategic Business Insights and author of Scenario Planning Handbook An organization’s future success depends on their decision makers’ ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow’s uncertainties? Small Data, Big Disruptions presents a tool kit to foresee coming changes: Understand why big data will not help you with understanding tomorrow’s disruptions. The future starts with small data—first. Learn the proven 4-step process to capture small data that help envision the future. See examples of how the process anticipated major disruptions. Implement the process in your organization and learn how to initiate meaningful actions. Small Data, Big Disruptions provides the information you need to anticipate the future, understand tomorrow’s market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It’s the difference between being ahead of the curve and struggling to catch up.

A Handbook Of Small Data Sets

DOWNLOAD eBooks

Author : David J. Hand
language : en
Publisher: CRC Press
Release Date : 1993-11-01

This book should be of interest to statistics lecturers who want ready-made data sets complete with notes for teaching.

Small Data

Recent Posts