Social Commerce E Comportamento D Acquisto
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Social Commerce E Comportamento D Acquisto
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Author : Roberto Chierici
language : it
Publisher: G Giappichelli Editore
Release Date : 2018-03-12
Social Commerce E Comportamento D Acquisto written by Roberto Chierici and has been published by G Giappichelli Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-12 with Business & Economics categories.
Social Commerce
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Author : Rosy Boardman
language : en
Publisher: Springer
Release Date : 2019-02-22
Social Commerce written by Rosy Boardman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-22 with Business & Economics categories.
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Cause Related Marketing E Comportamento Del Consumatore
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Author : Ilaria Baghi
language : it
Publisher: FrancoAngeli
Release Date : 2011-01-18T00:00:00+01:00
Cause Related Marketing E Comportamento Del Consumatore written by Ilaria Baghi and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-18T00:00:00+01:00 with Business & Economics categories.
365.832
La Fiducia Del Consumatore 2 0 Negli Acquisti Online
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Author : Valerio Veglio
language : it
Publisher: FrancoAngeli
Release Date : 2020-03-09T00:00:00+01:00
La Fiducia Del Consumatore 2 0 Negli Acquisti Online written by Valerio Veglio and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-09T00:00:00+01:00 with Business & Economics categories.
365.1231
Shopping Experience
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Author : Carlo Meo
language : it
Publisher: HOEPLI EDITORE
Release Date : 2017-04-26T00:00:00+02:00
Shopping Experience written by Carlo Meo and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-26T00:00:00+02:00 with Business & Economics categories.
L’accelerazione del tempo complica ancora di più la situazione rendendo velocemente obsolete le esperienze di shopping più memorabili. Fare i commercianti è diventato un mestiere difficilissimo, essere consumatori è invece molto semplice. Si fa strada l’idea di un commercio agile, flessibile, mobile e non per forza “eterno”. Un commercio dove c’è molto di un ritorno al passato, la riscoperta di cosa vuol dire essere e fare i commercianti; ma anche qualcosa di nuovo, i negozi come concept commerciali e la cultura d’impresa. Un connubio indispensabile tra la creatività insita nella professione e le regole ormai scientifiche richieste dal settore. Il libro analizza l’evoluzione del commercio e dei significati di consumo per proporre ad aziende e operatori soluzioni di successo nei settori del dettaglio tradizionale, della grande distribuzione, dei concept store, della temporaneità e mobilità, dell’e-commerce e della disintermediazione.
Social Commerce
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Author : Gianluca Diegoli
language : it
Publisher: Apogeo Editore
Release Date : 2013-11-06T00:00:00+01:00
Social Commerce written by Gianluca Diegoli and has been published by Apogeo Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-06T00:00:00+01:00 with Computers categories.
La Rete trasforma il modo di creare, distribuire, promuovere e scambiare beni e servizi. Anche il commercio elettronico si evolve. Le occasioni di acquisto si moltiplicano. Il rapporto tra un’azienda, un cliente e la sua rete di relazioni si sviluppa tramite molteplici esperienze, diversi mezzi, luoghi e situazioni, in cui i canali digitali hanno un ruolo decisivo. Solo i venditori che riusciranno a sfruttare al meglio le relazioni avranno un vantaggio competitivo. Questo libro – ricco di consigli, checklist, dati – fornisce a manager, imprenditori e startupper gli strumenti per indirizzare gli investimenti e le strategie dei prossimi anni, identificando modelli innovativi di ecommerce basati sul ruolo che i social media assumono nella vita delle persone, suggerendo pratiche di successo da applicare concretamente al business e aiutando a costruire meccanismi di vendita e comunicazione economici ed efficaci.
Aggiungi Al Carrello
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Author : Massimiliano Dona
language : it
Publisher: Minerva Edizioni
Release Date : 2014-06-01
Aggiungi Al Carrello written by Massimiliano Dona and has been published by Minerva Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-01 with Business & Economics categories.
Con l’avvento di smartphone e tablet, lo shopping on-line è sempre più alla portata di tutti: si acquistano non più soltanto viaggi e vacanze, ma musica, film, mobile app, servizi bancari o assicurativi, prodotti hitech, ma anche moda, accessori, mobili, cosmetici, etc. E poi c’è il social shopping, la moda del momento con la febbrile caccia al coupon per risparmiare fino all’80% sull’acquisto di beni o servizi. Ma ci si può fidare di chi vende prodotti o servizi sul web? Si risparmia davvero? Non rischiamo forse di chiedere al web di colmare il nostro vuoto interiore? Non possiamo vivere senza smartphone? Siamo forse internet shopping addicted? Questo libro (anche grazie ad alcuni test di autovalutazione) spiega come vivere meglio on-line: un manuale di sopravvivenza utile per scoprire come difendersi dagli inganni dell’e-commerce e dalle dipendenze, come accumulare coupon che forse non saranno mai utilizzati.
Relazioni Tra Impresa E Individuo Consumatore Il Ruolo Sociale Del Brand
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Author : Basile
language : it
Publisher: FrancoAngeli
Release Date : 2013
Relazioni Tra Impresa E Individuo Consumatore Il Ruolo Sociale Del Brand written by Basile and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
The Social And Cognitive Impacts Of E Commerce On Modern Organizations
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Author : Mehdi Khosrowpour
language : en
Publisher: IGI Global
Release Date : 2004-01-01
The Social And Cognitive Impacts Of E Commerce On Modern Organizations written by Mehdi Khosrowpour and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with Business & Economics categories.
This work includes articles addressing the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the world. It covers the impact of e-commerce on consumer behaviour, organizational behaviour, and development.
Evaluating Social Media Marketing
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Author : Katarzyna Sanak-Kosmowska
language : en
Publisher: Routledge
Release Date : 2021-11-24
Evaluating Social Media Marketing written by Katarzyna Sanak-Kosmowska and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-24 with Business & Economics categories.
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing. It empirically verifies the factors which influence the effectiveness of social proof, and identifies relevant impact factors. Opening with a literature review of this concept from the perspective of social psychology, sociology, and marketing, this interdisciplinary approach to the issue allows for an in-depth understanding of the mechanisms of the effective use of social proof in contemporary online marketing. Following this, in the context of theoretical considerations, the author analyses the social role and significance of social proof in the buying behaviours of online consumers. The second half of the book presents the results of the author’s quantitative and qualitative research into the effectiveness of social proof. The quantitative research verifies the hypotheses concerning the social role and significance of social proof in buying decisions and identifies the level of confidence in the opinions expressed by other web users. The qualitative research focuses on the empirical verification of the effectiveness of social proof mechanisms. Additionally, attention is given to sensitivity to social proof, i.e. the factors that increase the effectiveness of such messages, from both the sender’s and the recipient’s perspective, as well as the forms and channels of communication. Written for scholars and researchers interested in the debate on the transparency of activities carried out by companies in the area of online marketing, the book’s detailed analysis of influence utilizing both quantitative and qualitative studies may be of interest to a wider group of academics including economists, psychologists and sociologists.