Social Media Analytics Strategies And Governance

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Social Media Analytics Strategies And Governance

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Author : Hamid Jahankhani
language : en
Publisher: CRC Press
Release Date : 2022-08-18

Social Media Analytics Strategies And Governance written by Hamid Jahankhani and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-18 with Computers categories.

Social media has spread rapidly on the global stage, driving consumers’ attention and influence, both consciously and subconsciously. Whilst this type of platform may have been initially designed as a tool for open communication and expression, it is also being utilized as a digital tool, with widescale use cases. The intelligence explosion, information overload and disinformation play a significant part regarding individual, group and country perceptions. The complex nature of this data explosion created an increasing demand and use of artificial intelligence (AI) and machine learning (ML), to help provide ‘big insights’ to ‘big data’. AI and ML enable the analysis and dissemination of vast amounts of data, however the ungoverned pace at which AI and autonomous systems have been deployed, has created unforeseen problems. Many algorithms and AI systems have been trained on limited or unverified datasets, creating inbuilt and unseen biases. Where these algorithmic tools have been deployed in high impact systems, there are documented occurrences of disastrous decision making and outcomes that have negatively impacted people and communities. Little to no work had been conducted in its vulnerability and ability to exploit AI itself. So, AI and autonomous systems, whilst being a force for societal good, could have the potential to create and exacerbate societies greatest challenges. This is a cohesive volume that addresses challenging problems and presents a range of innovative approaches and discussion.

Social Media Analytics Strategies And Governance

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Author : Hamid Jahankhani
language : en
Publisher: CRC Press
Release Date : 2022

Social Media Analytics Strategies And Governance written by Hamid Jahankhani and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Computers categories.

Social media has spread rapidly on the global stage, driving consumers' attention and influence, both consciously and subconsciously. Whilst this type of platform may have been initially designed as a tool for open communication and expression, it is also being utilized as a digital tool, with widescale use cases. The intelligence explosion, information overload and disinformation play a significant part regarding individual, group and country perceptions. The complex nature of this data explosion created an increasing demand and use of artificial intelligence (AI) and machine learning (ML), to help provide 'big insights' to 'big data'. AI and ML enable the analysis and dissemination of vast amounts of data, however the ungoverned pace at which AI and autonomous systems have been deployed, has created unforeseen problems. Many algorithms and AI systems have been trained on limited or unverified datasets, creating inbuilt and unseen biases. Where these algorithmic tools have been deployed in high impact systems, there are documented occurrences of disastrous decision making and outcomes that have negatively impacted people and communities. Little to no work had been conducted in its vulnerability and ability to exploit AI itself. So, AI and autonomous systems, whilst being a force for societal good, could have the potential to create and exacerbate societies greatest challenges. This is a cohesive volume that addresses challenging problems and presents a range of innovative approaches and discussion.

Urban Analytics With Social Media Data

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Author : Tan Yigitcanlar
language : en
Publisher: CRC Press
Release Date : 2022-07-20

Urban Analytics With Social Media Data written by Tan Yigitcanlar and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-20 with Computers categories.

The use of data science and urban analytics has become a defining feature of smart cities. This timely book is a clear guide to the use of social media data for urban analytics. The book presents the foundations of urban analytics with social media data, along with real-world applications and insights on the platforms we use today. It looks at social media analytics platforms, cyberphysical data analytics platforms, crowd detection platforms, City-as-a-Platform, and city-as-a-sensor for platform urbanism. The book provides examples to illustrate how we apply and analyse social media data to determine disaster severity, assist authorities with pandemic policy, and capture public perception of smart cities. This will be a useful reference for those involved with and researching social, data, and urban analytics and informatics.

Research Anthology On Strategies For Using Social Media As A Service And Tool In Business

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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2021-05-28

Research Anthology On Strategies For Using Social Media As A Service And Tool In Business written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-28 with Computers categories.

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Ecdg 2019 19th European Conference On Digital Government

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Author : Asst. Prof. Dr. Tuğberk Kaya
language : en
Publisher: Academic Conferences and publishing limited
Release Date : 2019-10-24

Ecdg 2019 19th European Conference On Digital Government written by Asst. Prof. Dr. Tuğberk Kaya and has been published by Academic Conferences and publishing limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-24 with Business & Economics categories.

Ai Analytics And Strategic Decision Making

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Author : Anna Ujwary-Gil
language : en
Publisher: Taylor & Francis
Release Date : 2025-07-25

Ai Analytics And Strategic Decision Making written by Anna Ujwary-Gil and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-25 with Business & Economics categories.

AI, Analytics and Strategic Decision-Making is an insightful exploration into the transformative power of artificial intelligence and advanced analytics in business and policy contexts. This volume provides a unique blend of theoretical knowledge and practical applications, showcasing how AI and analytics are reshaping decision-making processes across multiple domains. From predicting high-growth firms using Random Forests to leveraging Large Language Models for process mining, this book offers an extensive look at the latest innovations in AI and their strategic implications. It explores diverse topics, including the role of knowledge management in Industry 4.0, AI-powered decision-making tools for individuals, and public policy-making through Internet Public Opinion Analysis. Each chapter provides a nuanced perspective on how AI and analytics tools—ranging from Social Network Analysis to agent-based modeling—can tackle real-world challenges, such as climate change, resource allocation, and productivity enhancement. AI, Analytics and Strategic Decision-Making will inspire entrepreneurs, policymakers, academics, and business strategists to think critically about the power of data-driven insights and AI technologies. This comprehensive resource dives into how innovative tools can foster informed decision-making, drive efficiency, and pave the way for strategic success in an increasingly complex world.

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Social Media Analytics Insights And Strategies For Social Media Data

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Author : Michael Roberts
language : en
Publisher: Richards Education
Release Date :

Social Media Analytics Insights And Strategies For Social Media Data written by Michael Roberts and has been published by Richards Education this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.

"Social Media Analytics: Insights and Strategies for Social Media Data" is your definitive guide to understanding and leveraging the power of social media data. In today's digital age, social media platforms generate vast amounts of valuable data that can drive business decisions, enhance marketing strategies, and understand customer behaviors. This comprehensive book covers the fundamental principles, advanced techniques, and practical applications of social media analytics. Whether you're a marketer, analyst, business owner, or researcher, this book equips you with the knowledge and tools to harness social media data effectively. Dive into topics such as sentiment analysis, influencer identification, campaign optimization, and beyond, and unlock actionable insights to propel your social media strategies forward.

Mass Media And Impact Of Fake News On Supply Chains

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Author : Bukhari, Syed Danish
language : en
Publisher: IGI Global
Release Date : 2025-06-05

Mass Media And Impact Of Fake News On Supply Chains written by Bukhari, Syed Danish and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-05 with Business & Economics categories.

In today’s interconnected global economy, mass media plays a powerful yet double-edged role in shaping public perception, business decisions, and government policy. The rise of fake news has introduced serious vulnerabilities into supply chains, causing misinformation-driven disruptions, damaged reputations, and shaken consumer confidence. These effects can ripple across industries, triggering shortages, price volatility, and long-term economic instability. Understanding how misinformation spreads and impacts each link in the supply chain is essential for building resilient, transparent, and responsive systems. Tackling this issue requires collaboration among businesses, governments, and the public to improve media literacy, promote transparency, and develop effective countermeasures. Mass Media and Impact of Fake News on Supply Chains reviews major connections between mass media, fake news effects, and implications for supply chains. It examines the impact of mass media on supply chain stakeholders, the businesses and their suppliers, the government, and the customers. Covering topics such as artificial intelligence (AI), global inflation, and traditional media, this book is an excellent resource for researchers, professionals, academicians, students, business leaders, media and communications experts, and more.

Information And Communication Technology For Competitive Strategies Ictcs 2020

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Author : M. Shamim Kaiser
language : en
Publisher: Springer Nature
Release Date : 2021-07-05

Information And Communication Technology For Competitive Strategies Ictcs 2020 written by M. Shamim Kaiser and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-05 with Technology & Engineering categories.

This book contains the best selected research papers presented at ICTCS 2020: Fifth International Conference on Information and Communication Technology for Competitive Strategies. The conference was held at Jaipur, Rajasthan, India during 11–12 December 2020. The book covers state-of-the-art as well as emerging topics pertaining to ICT and effective strategies for its implementation for engineering and managerial applications. This book contains papers mainly focused on ICT for computation, algorithms and data analytics and IT security.