Social Media Audit Assurance Program
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Social Media Audit Assurance Program
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Author : Norm Kelson
language : en
Publisher:
Release Date : 2011
Social Media Audit Assurance Program written by Norm Kelson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Information technology categories.
Auditing Social Media
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Author : Peter R. Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-25
Auditing Social Media written by Peter R. Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-25 with Business & Economics categories.
Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.
Social Media Audit
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Author : Urs E. Gattiker
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-10-28
Social Media Audit written by Urs E. Gattiker and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-28 with Business & Economics categories.
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
Security Audit And Control Features
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Author :
language : en
Publisher:
Release Date : 2012
Security Audit And Control Features written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.
Security Risks In Social Media Technologies
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Author : Alan Oxley
language : en
Publisher: Elsevier
Release Date : 2013-07-31
Security Risks In Social Media Technologies written by Alan Oxley and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Health & Fitness categories.
Security measures can be used by management, IT staff, and users in participatory/collaborative service provision within the public sector. Security Risks in Social Media Technologies explores this use. Topics are targeted, and issues raised and lessons learnt are analyzed. The book helps the reader understand the risks posed by relevant Web 2.0 applications and gives clear guidance on how to mitigate those risks. The body of the book is concerned with social media, the dominant Web 2.0 technology associated with security in the public sector, and is structured into eight chapters. The first chapter introduces the background for the work; the second covers uses of social media; the third covers relevant security threats; the fourth chapter concerns the security controls applied to the participation-collaboration pattern; the fifth chapter then considers acceptable use practices; the sixth chapter covers participation-collaboration in the context of schools; the seventh chapter shows an alternative way of classifying controls to that given in the fourth chapter; and the final chapter offers a conclusion. Focuses on the security issues of social media, specifically in the public sector Written by a leading researcher and practitioner Shows best practices for mitigating risk in the use of social media
Social Media Audits
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Author : Urs E Gattiker
language : en
Publisher: Chandos Publishing
Release Date : 2013-10-31
Social Media Audits written by Urs E Gattiker and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Computers categories.
Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional ‘shout marketing’ to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities. Offers guidance on the use of social media and measuring the success of social media in a business environment Provides practical information on what social media can do for business and how it can be used Aimed at those who use social media in their workplace
Cobit Process Assessment Model Pam Using Cobit 4 1
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Author : Isaca
language : en
Publisher: ISACA
Release Date : 2011
Cobit Process Assessment Model Pam Using Cobit 4 1 written by Isaca and has been published by ISACA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Technology & Engineering categories.
Organizational Auditing And Assurance In The Digital Age
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Author : Marques, Rui Pedro
language : en
Publisher: IGI Global
Release Date : 2019-02-15
Organizational Auditing And Assurance In The Digital Age written by Marques, Rui Pedro and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-15 with Business & Economics categories.
Auditing is constantly and quickly changing due to the continuous evolution of information and communication technologies. As the auditing process is forced to adapt to these changes, issues have arisen that lead to a decrease in the auditing effectiveness and efficiency, leading to a greater dissatisfaction among users. More research is needed to provide effective management and mitigation of the risk associated to organizational transactions and to assign a more reliable and accurate character to the execution of business transactions and processes. Organizational Auditing and Assurance in the Digital Age is an essential reference source that discusses challenges, identifies opportunities, and presents solutions in relation to issues in auditing, information systems auditing, and assurance services and provides best practices for ensuring accountability, accuracy, and transparency. Featuring research on topics such as forensic auditing, financial services, and corporate governance, this book is ideally designed for internal and external auditors, assurance providers, managers, risk managers, academicians, professionals, and students.
Hands On Social Marketing
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Author : Nedra Kline Weinreich
language : en
Publisher: SAGE
Release Date : 2010-10-12
Hands On Social Marketing written by Nedra Kline Weinreich and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-12 with Business & Economics categories.
Six fail-proof steps to social marketing success! This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
Social Media Strategy
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Author : Keith A. Quesenberry
language : en
Publisher: Rowman & Littlefield
Release Date : 2024-02-12
Social Media Strategy written by Keith A. Quesenberry and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-12 with Business & Economics categories.
The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories. This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike. Features: Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates. Chapters end with a chapter checklist, key terms and definitions, and Experiential Learning sections with questions, exercises, and Discover and Explore activities. Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary. Template worksheets for key strategy components with business context examples. New to the Fourth Edition: Fully redesigned, robust graphics engage students visually. New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform. Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights. Recurring College Cupcakes business example allows students to follow a strategic process in context. Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society. Instructor Support Materials: https://textbooks.rowman.com/quesenberry4e Test banks Template worksheets Case Briefs Sample syllabi PowerPoint slides Student Flashcards Find additional templates and social media strategy updates on the author’s blog: https://www.postcontrolmarketing.com