Social Media Audits
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Social Media Audit
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Author : Urs E. Gattiker
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-10-28
Social Media Audit written by Urs E. Gattiker and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-28 with Business & Economics categories.
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
Auditing Social Media
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Author : Peter R. Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-25
Auditing Social Media written by Peter R. Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-25 with Business & Economics categories.
Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.
Social Media Audits
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Author : Urs E Gattiker
language : en
Publisher: Chandos Publishing
Release Date : 2013-10-31
Social Media Audits written by Urs E Gattiker and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Computers categories.
Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional ‘shout marketing’ to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities. Offers guidance on the use of social media and measuring the success of social media in a business environment Provides practical information on what social media can do for business and how it can be used Aimed at those who use social media in their workplace
Organizational Network Analysis
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Author : Anna Ujwary-Gil
language : en
Publisher: Routledge
Release Date : 2019-12-03
Organizational Network Analysis written by Anna Ujwary-Gil and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-03 with Business & Economics categories.
The integrated meta-model for organizational resource audit is a consistent and comprehensive instrument for auditing intangible resources and their relations and associations from the network perspective. This book undertakes a critically important problem of management sciences, poorly recognized in literature although determining the current and future competitiveness of enterprises, sectors and economies. The author notes the need to introduce a theoretical input, which is manifested by the meta-model. An expression of this treatment is the inclusion of the network as a structure of activities, further knowledge as an activity, and intangible assets as intellectual capital characterized by a structure of connections. The case study presented is an illustration of the use of network analysis tools and other instruments to identify not only the most important resources, tasks or actors, as well as their effectiveness, but also to connect the identified networks with each other. The author opens the field for applying her methodology, revealing the structural and dynamic features of the intangible resources of the organization. The novelty of the proposed meta-model shows the way to in-depth applications of network analysis techniques in an intra-organizational environment. Organizational Network Analysis makes a significant contribution to the development of management sciences, in terms of strategic management and more strictly resource approach to the company through structural definition of knowledge; application of the concept of improvement-oriented audit abandoning a narrow understanding of this technique in terms of compliance; reliable presentation of audits available in the literature; rigorous reasoning leading to the development of a meta-model; close linking of knowledge and resources with the strategy at the design stage of the developed audit model, including the analysis of link dynamics and networks together with an extensive metrics proposal; an interesting illustration of the application with the use of metrics, tables and charts. It will be of value to researchers, academics, managers, and students in the fields of strategic management, organizational studies, social network analysis in management, knowledge management, and auditing knowledge resources in organizations.
Social Media Audit Assurance Program
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Author : Norm Kelson
language : en
Publisher:
Release Date : 2011
Social Media Audit Assurance Program written by Norm Kelson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Information technology categories.
Content Audits And Inventories
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Author : Paula Ladenburg Land
language : en
Publisher: XML Press
Release Date : 2014-10-04
Content Audits And Inventories written by Paula Ladenburg Land and has been published by XML Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-04 with Computers categories.
Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.
University Auditing In The Digital Era
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Author : Sezer Bozkus Kahyaoglu
language : en
Publisher: CRC Press
Release Date : 2022-04-05
University Auditing In The Digital Era written by Sezer Bozkus Kahyaoglu and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-05 with Business & Economics categories.
This book explores how digital transformation is reshaping the manner in which higher education sectors emerge, work, and evolve and how auditors should respond to this challenging and risky digital audit universe in transforming the higher education system. It serves to help professionals to understand the reality of performing the Chief Audit Executive (CAE) role in today’s evolving business economy, specifically in the higher education sector. It compares and contrasts the stated IIA standards with the challenges and realities auditors may face and provides alternative scenarios to gaining a "seat at the table." This book also provides insight into critical lessons learned when executing the CAE role relevant for digitally transforming universities. The main purpose of this study is to rethink the audit culture in the digital era and reveal the key characteristics that are open for improvement so that digitally transforming universities can be audited according to the higher education standards with a digitally supported value-added audit approach. Based on this approach, the audit culture is reassessed considering the digital university conceptual framework and business model. There are two main points to consider for the digital university work environment: traceability and auditability. In this respect, policy recommendations are made for best practices to achieve value-added digital audits in transforming universities. The book has been written from both the reality and academic perspectives of two experienced authors. Sezer is a past CAE, CEO, and long-term senior internal auditor who has worked in the internal audit role for various listed companies, financial institutions, and government entities. Erman has extensive information technology and university accreditation knowledge in the global higher education sector. This brings a blend of value-added approaches to the readers and speaks to issues about understanding and dealing with audit culture and business evolution in digitally transforming organizations along with the requirements for upholding IIA standards. Geared toward the experienced or new CAE, University Auditing in the Digital Era: Challenges and Lessons for Higher Education Professionals and CAEs can be a tool for all auditors to understand some of the challenges, issues, and potential alternative solutions when executing the role of university auditing. In addition, it can be a valuable reference for university administrators and CIOs, as well as academics and all stakeholders related to the higher education sector.
Information System Audit
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Author : Philippe Peret
language : en
Publisher: CRC Press
Release Date : 2022-07-07
Information System Audit written by Philippe Peret and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-07 with Business & Economics categories.
The digitalization of companies is a recurrent topic of conversation for managers. Companies are forced to evolve at least as fast as their competitors. They have to review their organization, their processes, and their way of working. This also concerns auditors in terms of their audit strategy and working methods. Digitalization is the tip of the iceberg that represents the increasing reliance on information technology of the company’s information system. Companies have seen new competitors succeed with a digital approach, competitors that have opened new markets or new ways of interacting with their customers, and all business processes can be digitalized. In this new paradigm, auditors have to renew themselves too. Long gone are the days of auditors specializing in one technique, like financial auditors or IT auditors. This makes it a phenomenal opportunity for auditing to renew itself, embracing the vision of the company’s information system: long live the information system auditors! This book proposes you to go step by step from a common understanding of our history of auditing to gradually defining and justifying the impacts of digitalization on the audit strategy and the preparation of audits.
Auditing Social Media
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Author : J. Mike Jacka
language : en
Publisher:
Release Date : 2019-08-30
Auditing Social Media written by J. Mike Jacka and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-30 with categories.
Encyclopedia Of Corporate Social Responsibility
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Author : Samuel O. Idowu
language : en
Publisher: Springer
Release Date : 2013-01-27
Encyclopedia Of Corporate Social Responsibility written by Samuel O. Idowu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-27 with Business & Economics categories.
The role of Corporate Social Responsibility in the business world has developed from a fig leaf marketing front into an important aspect of corporate behavior over the past several years. Sustainable strategies are valued, desired and deployed more and more by relevant players in many industries all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success. The “Encyclopedia of Corporate Social Responsibility” has been conceived to assist researchers and practitioners to align business and societal objectives. All actors in the field will find reliable and up to date definitions and explanations of the key terms of CSR in this authoritative and comprehensive reference work. Leading experts from the global CSR community have contributed to make the “Encyclopedia of Corporate Social Responsibility” the definitive resource for this field of research and practice.