Social Media Marketing Und Recht L Sungen F R Die H Ufigsten Rechtsfragen Abmahnungen Vermeiden Checklisten Und Aktuelle Beispiele
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Social Media Marketing Und Recht L Sungen F R Die H Ufigsten Rechtsfragen Abmahnungen Vermeiden Checklisten Und Aktuelle Beispiele
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Author : Thomas Schwenke
language : de
Publisher: O'Reilly Germany
Release Date : 2012
Social Media Marketing Und Recht L Sungen F R Die H Ufigsten Rechtsfragen Abmahnungen Vermeiden Checklisten Und Aktuelle Beispiele written by Thomas Schwenke and has been published by O'Reilly Germany this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.
Kaum ein Unternehmen, Freiberufler oder Künstler verzichtet heute noch auf eine Facebook-Präsenz, einen Twitter-Kanal oder die Vorteile des Fotoportals Flickr, um die eigenen Produkte, Dienstleistungen und Werke bekannter zu machen. Doch so wichtig das Social Media Marketing für die Selbstpräsentation im Web ist, so vielfältig sind die rechtlichen Fallen, in die man als juristischer Laie tappen kann. Ob es um das Impressum, die Einbindung fremden Contents oder den Umgang mit Wettbewerbern geht - das Buch erklärt klar und verständlich, was zu beachten ist. Der Autor berät regelmäßig Marketingkunden zu Webthemen, bloggt und ist auch bei den Medien als Experte sehr begehrt (Heute Journal, Stern u.v.m.). Thomas Schwenkes große Stärke: juristische Inhalte so zu erklären, dass wirklich jeder sie versteht. Für wen ist dieses Buch? Wenn Sie als Praktiker mit Social Media Marketing zu tun haben, ist dieses Buch genau richtig für Sie. Es richtet sich u.a. an Marketing- und PR-Profis, Social Media-Manager und Freiberufler. Sehr hilfreich ist es auch für Personen mit juristischer Vorbildung, die wissen möchten, wie sich rechtliche Regeln in den sozialen Medien auswirken.
Media Communities
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Author : Brigitte Hipfl, Theo Hug
language : en
Publisher: Waxmann Verlag
Release Date : 2006
Media Communities written by Brigitte Hipfl, Theo Hug and has been published by Waxmann Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Internet categories.
Commentary On The Un Convention On The International Sale Of Goods Cisg
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Author : Peter Schlechtriem
language : en
Publisher:
Release Date : 2010
Commentary On The Un Convention On The International Sale Of Goods Cisg written by Peter Schlechtriem and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Commercial law categories.
Scientific And Technical Revolution Yesterday Today And Tomorrow
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Author : Elena G. Popkova
language : en
Publisher: Springer Nature
Release Date : 2020-06-05
Scientific And Technical Revolution Yesterday Today And Tomorrow written by Elena G. Popkova and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-05 with Technology & Engineering categories.
This book presents a system view of the digital scientific and technological revolution, including its genesis and prerequisites, current trends, as well as current and potential issues and future prospects. It gathers selected research papers presented at the 12th International Scientific and Practical Conference, organized by the Institute of Scientific Communications. The conference “Artificial Intelligence: Anthropogenic Nature vs. Social Origin” took place on December 5–7, 2019 in Krasnoyarsk, Russia. The book is intended for academic researchers and independent experts studying the social and human aspects of the Fourth Industrial Revolution and the associated transition to the digital economy and Industry 4.0, as well as the creators of the legal framework for this process and its participants – entrepreneurs, managers, employees and consumers. It covers a variety of topics, including “intelligent” technologies and artificial intelligence, the digital economy, the social environment of the Fourth Industrial Revolution and its consequences for humans, the regulatory framework of the Fourth Industrial Revolution, and the “green” consequences, prospects and financing of the Fourth Industrial Revolution.
Whistle Blowing
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Author : Educational Fund for Individual Rights (U.S.)
language : en
Publisher: New York : McGraw-Hill
Release Date : 1981
Whistle Blowing written by Educational Fund for Individual Rights (U.S.) and has been published by New York : McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
Financial Conglomerates And The Chinese Wall
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Author : Harry McVea
language : en
Publisher:
Release Date :
Financial Conglomerates And The Chinese Wall written by Harry McVea and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Conflict of interests categories.
Examines how regulators ensure that the growing number of conglomerates are regulated sufficiently strongly to eradicate systemic risks and conflict of interest abuses, yet are flexible enough to allow the benefits of conglomeration to be secured. It looks particularly at the Chinese wall.
Toolbox For Marketing And Management
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2019-05-03
Toolbox For Marketing And Management written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-03 with Business & Economics categories.
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
The Fears Of The Rich The Needs Of The Poor
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Author : William H. Foege
language : en
Publisher: JHU Press
Release Date : 2018-05
The Fears Of The Rich The Needs Of The Poor written by William H. Foege and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05 with Biography & Autobiography categories.
William H. Foege, one of the most respected leaders in global public health, takes readers on a tour of his time at the CDC. In its seventy years, the Centers for Disease Control and Prevention (CDC) has evolved from a malaria control program to an institution dedicated to improving health for all people across the world. The Fears of the Rich, The Needs of the Poor is a revealing account of the CDC’s development by its former director, public health luminary William H. Foege. Dr. Foege tells the stories of pivotal moments in public health, including the eradication of smallpox (made possible due in part to Foege’s research) and the discovery of Legionnaires’ disease, Reye syndrome, toxic shock syndrome, and HIV/AIDS. With good humor and optimism, he recounts the various crises he surmounted, from threats of terrorist attacks to contentious congressional hearings and funding cuts. Highlighting the people who made possible some of public health’s biggest successes, Foege outlines the work required behind the scenes and describes the occasional tensions between professionals in the field and the politicians in charge of oversight. In recent years, global public health initiatives have come from unanticipated sources. Giants in the field now include President Jimmy Carter and his wife, Rosalynn, who promote programs aimed at neglected diseases. Melinda and Bill Gates have invigorated the field through research and direct program support, especially in the area of vaccine-preventable diseases. And the Merck Mectizan program has dramatically reduced river blindness in Africa. Foege has been involved in all of these efforts, among others, and he brings to this book the knowledge and wisdom derived from a long and accomplished career. The Fears of the Rich, The Needs of the Poor is an inviting but unvarnished account of that career and offers a plethora of lessons for those interested in public health.
Understanding Artificial Intelligence
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer Nature
Release Date : 2019-09-25
Understanding Artificial Intelligence written by Ralf T. Kreutzer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-25 with Business & Economics categories.
Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI in an era of digitalization. It introduces the foundations of AI and explains its benefits and challenges for companies and entire industries. In this regard, AI is approached not just as yet another technology, but as a fundamental innovation, which will spread into all areas of the economy and life, and will disrupt business processes and business models in the years to come. In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI. In a series of best-practice cases, the book subsequently highlights a broad range of sectors and industries, from production to services; from customer service to marketing and sales; and in industries like retail, health care, energy, transportation and many more. In closing, a dedicated chapter outlines a roadmap for a specific corporate AI journey. No one can ignore intensive work with AI today - neither as a private person, let alone as a top performer in companies. This book offers a thorough, carefully crafted, and easy to understand entry into the field of AI. The central terms used in the AI context are given a very good explanation. In addition, a number of cases show what AI can do today and where the journey is heading. An important book that you should not miss! Professor Dr. Harley Krohmer University of Bern "Inspiring, thought provoking and comprehensive, this book is wittingly designed to be a catalyst for your individual and corporate AI journey.” Avo Schönbohm, Professor at the Berlin School of Economics and Law, Enterprise Game Designer at LUDEO and Business Punk
European State Aid Law
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Author : Franz Jürgen Säcker
language : en
Publisher:
Release Date : 2013
European State Aid Law written by Franz Jürgen Säcker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.