Social Media Monitoring
DOWNLOAD
Download Social Media Monitoring PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Social Media Monitoring book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
How To Use Social Media Monitoring Tools
DOWNLOAD
Author : Jamie Turner
language : en
Publisher: FT Press
Release Date : 2012-02-24
How To Use Social Media Monitoring Tools written by Jamie Turner and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-24 with Business & Economics categories.
Normal 0 false false false MicrosoftInternetExplorer4 It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. You’ll learn how to go beyond mere “snapshots” of who’s talking about you, determine whether your social media presence is actually achieving results, and use what you learn to drive more revenue. Turner begins by introducing both quantitative and qualitative tools for monitoring performance, and linking them to ROI through the crucial concept of Customer Lifetime Value (CLV). You’ll discover how to align measurement with business objectives; measure the effectiveness of branding and direct response; quickly capture emerging performance trends; and more. Turner briefly introduces many of today’s most valuable monitoring tools, including Google Alerts, Google Analytics, Spiral16, Radian6, Bit.ly, Visible Technologies, SWIX, PeopleBrowsr, SocialMention, BrandsEye, Heartbeat, and Alterian. He concludes with a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer.
Social Media Listening And Monitoring For Business Applications
DOWNLOAD
Author : Rao, N. Raghavendra
language : en
Publisher: IGI Global
Release Date : 2016-09-21
Social Media Listening And Monitoring For Business Applications written by Rao, N. Raghavendra and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-21 with Computers categories.
Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.
Social Media Analytics Effective Tools For Building Interpreting And Using Metrics
DOWNLOAD
Author : Marshall Sponder
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-09-02
Social Media Analytics Effective Tools For Building Interpreting And Using Metrics written by Marshall Sponder and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-02 with Business & Economics categories.
Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.
Social Media Intelligence
DOWNLOAD
Author : Wendy W. Moe
language : en
Publisher: Cambridge University Press
Release Date : 2014-02-24
Social Media Intelligence written by Wendy W. Moe and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-24 with Computers categories.
In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence.
Social Media Monitoring Simple Steps To Win Insights And Opportunities For Maxing Out Success
DOWNLOAD
Author : Gerard Blokdijk
language : en
Publisher: Complete Publishing
Release Date : 2015-12-09
Social Media Monitoring Simple Steps To Win Insights And Opportunities For Maxing Out Success written by Gerard Blokdijk and has been published by Complete Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-09 with categories.
Starting out with Social Media Monitoring means being unsure about what to do, how to start and how to get the most out of it; preparing for success, and avoiding failure. There is enormous satisfaction in seeing the change succeed, overcoming the obstacles in the way to reap the rewards and benefits that using Social Media Monitoring brings. Don't embark on the change unprepared or it will be doomed to fail. But it's my guess that since you're reading this, the forces of change have already been set in motion, and there is no going back. What you need is the resources, knowledge, and confidence required to overcome uncertainty and face Social Media Monitoring changes. The job can be accomplished by having a roadmap and experiences from previous Social Media Monitoring changes. This is where this book is your guide and roadmap. You will be able to relate to the experiences laid out in its resources covering all aspects of any Social Media Monitoring initiative. Use it, and its INCLUDED Working Documents for Leaders, to get a strong foundation. It will provide aid, advice, blueprints, road maps en templates when you need it most. The book reflects the reality that the fastest way to learn about Social Media Monitoring is from experiences, knowing about the ins and outs of employment and career developments, trends and popularity, relevant knowledge and patents AND the INCLUDED downloadable resources on Social Media Monitoring Blueprints, Templates and Presentations: Working Documents for Leaders. Whatever makes you decide to take on the change: growing business initiatives or career development plans, you are ready for a Social Media Monitoring Change. The book and accompanying toolkit is your gateway and will fully support your commitment in moving forward and energize yourself and others.
Monitoring Social Media
DOWNLOAD
Author : William Marcellino
language : en
Publisher:
Release Date : 2017
Monitoring Social Media written by William Marcellino and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Computers categories.
To support the U.S. Department of Defense in expanding its capacity for social media analysis, this report reviews the analytic approaches that will be most valuable for information operations and considerations for implementation.
Social Media Monitoring
DOWNLOAD
Author : Jim Sterne
language : de
Publisher: MITP-Verlags GmbH & Co. KG
Release Date : 2011
Social Media Monitoring written by Jim Sterne and has been published by MITP-Verlags GmbH & Co. KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Social Monitoring For Public Health
DOWNLOAD
Author : Michael J. Paul
language : en
Publisher: Springer Nature
Release Date : 2022-05-31
Social Monitoring For Public Health written by Michael J. Paul and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-31 with Computers categories.
Public health thrives on high-quality evidence, yet acquiring meaningful data on a population remains a central challenge of public health research and practice. Social monitoring, the analysis of social media and other user-generated web data, has brought advances in the way we leverage population data to understand health. Social media offers advantages over traditional data sources, including real-time data availability, ease of access, and reduced cost. Social media allows us to ask, and answer, questions we never thought possible. This book presents an overview of the progress on uses of social monitoring to study public health over the past decade. We explain available data sources, common methods, and survey research on social monitoring in a wide range of public health areas. Our examples come from topics such as disease surveillance, behavioral medicine, and mental health, among others. We explore the limitations and concerns of these methods. Our survey of this exciting new field of data-driven research lays out future research directions.
Artificial Intellligence In Social Media
DOWNLOAD
Author : Introbooks
language : en
Publisher:
Release Date : 2020-04-07
Artificial Intellligence In Social Media written by Introbooks and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with categories.
Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data. Now the question is, "Why should social media be concerned about all this data floating around?" The answer to this question is that this 'meta - data' is of great value to social media platforms.One reason is that the social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.
Social Media As Surveillance
DOWNLOAD
Author : Daniel Trottier
language : en
Publisher: Routledge
Release Date : 2016-04-01
Social Media As Surveillance written by Daniel Trottier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Social Science categories.
While there is a lot of popular and academic interest in social media, this is the first academic work which addresses its growing presence in the surveillance of everyday life. Some scholars have considered its impact on privacy, but these efforts overlook the broader risks for users. Commonsense recommendations of care and vigilance are not enough, as attempts to manage an individual presence are complicated by the features which make social media 'social'. Facebook friends routinely expose each other, and this information leaks from one context to another. This book develops a surveillance studies approach to social media by presenting first hand ethnographic research with a variety of personal and professional social media users. Using Facebook as a case-study, it describes growing monitoring practices that involve social media. What makes this study unique is that it not only considers social media surveillance as multi-purpose, but also shows how these different purposes augment one another, leading to a rapid spread of surveillance and visibility. Individual, institutional, market-based, security and intelligence forms of surveillance therefore co-exist with each other on the same site. Not only are they drawing from the same interface and information, but these practices also augment each other. This groundbreaking research considers the rapid growth and volatility of social media technology by treating these aspects as central to social media surveillance.